02 making information pay 2011 -- michaels, kenneth (hachette)

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Technology Business

Constructing the 21st Century Publisher 2

“The more things change, the more they remain the same.” – Alphonse Karr

Publishing Constants Finding Talent Funding Author Care Quality of Work Innovation Marketing Reach Sales and Distribution

“Change is the law of life and those who look only to the past or present are certain to miss the future.” – John F. Kennedy

The Seven Critical Success Factors Content Simplicity InventoryIntelligence Innovation Reach Relationships Talent

1. Create Content Once for All Forms of Consumption Physical Marketing Apps B2B Communities Paid CONTENT Marketing eBook Mobile *Enhanced

2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement

Traditional publishing org structure … working in silos CEO Contracts & Royalties Publicity Distribution Sales Publishers Editorial Art Managing Editorial Production Operations IT Fulfillment Finance Ad/Promo Publicity

2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement Digital Workflow Contracts & Royalties Publicity Warehouse Management Systems DAM Order To Cash Reporting Customers Suppliers Author

Product based decisions Bookstore Publisher Distributor Information based decisions Information Flow ,[object Object]

New Product Introduction,[object Object]

Data & Intelligence to Inventory Forecasting Single web-based platform Contact Management List Management Campaign Management ,[object Object]

Targeted distribution of marketing materials

Event-based, time-sensitive marketing activities:

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02 making information pay 2011 -- michaels, kenneth (hachette)

1. Ken MichaelsCOO, Hachette Book Group Making Information Pay BISG Conference, May 5, 2011

2. Constructing the 21st Century Publisher 2

3. “The more things change, the more they remain the same.” – Alphonse Karr

4. Publishing Constants Finding Talent Funding Author Care Quality of Work Innovation Marketing Reach Sales and Distribution

5. “Change is the law of life and those who look only to the past or present are certain to miss the future.” – John F. Kennedy

6. The Seven Critical Success Factors Content Simplicity InventoryIntelligence Innovation Reach Relationships Talent

7. 1. Create Content Once for All Forms of Consumption Physical Marketing Apps B2B Communities Paid CONTENT Marketing eBook Mobile *Enhanced

8. 2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement

9. Traditional publishing org structure … working in silos CEO Contracts & Royalties Publicity Distribution Sales Publishers Editorial Art Managing Editorial Production Operations IT Fulfillment Finance Ad/Promo Publicity

10. 2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement Digital Workflow Contracts & Royalties Publicity Warehouse Management Systems DAM Order To Cash Reporting Customers Suppliers Author

11. 3. Master Inventory Intelligence

12.

13.

14. Inventory levels

15. Fill Rates

16. Forecasts

17. Promotional Activities

18.

19.

20. Targeted distribution of marketing materials

21. Outbound & inbound marketing

22. Event-based, time-sensitive marketing activities:

23. Tours & signings

24. National media spots

25.

26. CreativeContent Author 2 Author 1 Author 3 Author 4 Software Building Blocks Pictures Social Contests Reader Video Maps Blogs Audio Games Auto-Sync Digital Platform

27. 6. Establish Relationships with Customers

28. Creative Content Author 2 Author 1 Author 3 Author 4 Software Building Blocks Pictures Social Contests Reader Video Maps Blogs Audio Games Auto-Sync Digital Platform Commerce Analytics Marketing Community

29. 7. Foster a Strong Corporate Team Culture & Focus On Talent Management

30. “All is connected… no one thing can change by itself.” – Paul Hawken (Yoga Journal)

31. Constructing the 21st Century Publisher 22

02 making information pay 2011 -- michaels, kenneth (hachette)

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