02 making information pay 2011 -- michaels, kenneth (hachette)

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02 making information pay 2011 -- michaels, kenneth (hachette)

  1. 1. Ken MichaelsCOO, Hachette Book Group<br />Making Information Pay<br />BISG Conference, May 5, 2011<br />
  2. 2. Constructing the 21st Century Publisher<br />2<br />
  3. 3. “The more things change, the more they remain the same.”<br /> – Alphonse Karr<br />
  4. 4. Publishing Constants<br />Finding Talent<br />Funding<br />Author Care<br />Quality of Work<br />Innovation<br />Marketing Reach<br />Sales and Distribution<br />
  5. 5. “Change is the law of life and those who look only to the past or present are certain to miss the future.”<br /> – John F. Kennedy<br />
  6. 6. The Seven Critical Success Factors<br />Content<br />Simplicity<br />InventoryIntelligence<br />Innovation<br />Reach<br />Relationships<br />Talent<br />
  7. 7. 1. Create Content Once for All Forms of Consumption<br />Physical<br />Marketing<br />Apps<br />B2B Communities<br />Paid<br />CONTENT<br />Marketing<br />eBook<br />Mobile<br />*Enhanced<br />
  8. 8. 2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement<br />
  9. 9. Traditional publishing org structure … working in silos<br />CEO<br />Contracts & Royalties<br />Publicity<br />Distribution<br />Sales<br />Publishers<br />Editorial<br />Art<br />Managing Editorial<br />Production<br />Operations<br />IT<br />Fulfillment<br />Finance<br />Ad/Promo<br />Publicity<br />
  10. 10. 2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement<br />Digital Workflow<br />Contracts & Royalties<br />Publicity<br />Warehouse Management Systems<br />DAM<br />Order To Cash<br />Reporting<br />Customers<br />Suppliers<br />Author<br />
  11. 11. 3. Master Inventory Intelligence<br />
  12. 12.
  13. 13. Product based decisions<br />Bookstore<br />Publisher<br />Distributor<br />Information based decisions<br />Information Flow<br /><ul><li>POS Data Sharing
  14. 14. Inventory levels
  15. 15. Fill Rates
  16. 16. Forecasts
  17. 17. Promotional Activities
  18. 18. New Product Introduction</li></li></ul><li>4. Build Outreach Capacity<br />
  19. 19. Data & Intelligence to Inventory Forecasting <br />Single web-based platform<br />Contact Management <br />List Management <br />Campaign Management <br /><ul><li>Influencers
  20. 20. Targeted distribution of marketing materials
  21. 21. Outbound & inbound marketing
  22. 22. Event-based, time-sensitive marketing activities:
  23. 23. Tours & signings
  24. 24. National media spots
  25. 25. Social media</li></li></ul><li>5. Embrace Digital Opportunities<br />
  26. 26. CreativeContent<br />Author 2<br />Author 1<br />Author 3<br />Author 4<br />Software Building Blocks<br />Pictures<br />Social<br />Contests<br />Reader<br />Video<br />Maps<br />Blogs<br />Audio<br />Games<br />Auto-Sync Digital Platform<br />
  27. 27. 6. Establish Relationships with Customers<br />
  28. 28. Creative Content<br />Author 2<br />Author 1<br />Author 3<br />Author 4<br />Software Building Blocks<br />Pictures<br />Social<br />Contests<br />Reader<br />Video<br />Maps<br />Blogs<br />Audio<br />Games<br />Auto-Sync Digital Platform<br />Commerce <br />Analytics<br /> Marketing<br />Community<br />
  29. 29. 7. Foster a Strong Corporate Team Culture & Focus On Talent Management<br />
  30. 30. “All is connected… no one thing can change by itself.”<br /> – Paul Hawken (Yoga Journal)<br />
  31. 31. Constructing the 21st Century Publisher<br />22<br />

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