How To Predict Home Trends by V&M Founder Bill Indursky Presented at High Point Spring Furniture Market

1. CONNECTING THE DOTS:
Design Trend Forecast 2012
IN CONTEXT
WITH
BILL INDURSKY
CO-FOUNDER OF

2. But first…

11. ?
?
?
How Do You Come Up
With The Trend Forecast?

12. Do You Just Make It Up?

13. Do You Divine It From God?

14. NOPE!

15. Follow Basic
Trend Forecasting
Rules

16. What Exactly Is A Trend?

17. “…any form of behavior that develops
among a large population and is
collectively followed with enthusiasm for
some period…”

18. TREND
=
People
+
Influence

19. Identifying
Influences

20. RULE#1
Find Out Where You Have Been.

21. Major Cultural Trends

22. Major News Stories
for the Last Year
2011
Injustice Casey Anthony Trial
Death/Disaster Japan Earthquake and Tsunami
Joyous Royal Wedding
Death Death of Osama bin Laden
Economic Unemployment
Death Arizona Shooting
Death Death of Amy Winehouse
Injustice Arab Spring
Death/Injustice Libya/Death of Moammar Gadhafi
Injustice Occupy Wall Street

23. Injustice

24. Top Grossing Films
for the Last Year
2011
Little Guy Wins/Fantasy Harry Potter & the Deathly Hallows – Part 2
Unjust War/Sci-Fy Transformers: Dark of the Moon
Funny/Romantism Pirates of the Caribbean: On Stranger Tides
Romantism The Twilight Saga: Breaking Dawn – Part 1
Little Guy Wins Mission: Impossible – Ghost Protocol
Little Guy Wins Kung Fu Panda 2
Little Guy Wins/Rights Injustice Fast Five
Funny The Hangover Part II
Fantasy The Smurfs
Fantasy Cars 2

25. Little Guy Wins
+
Fantasy

26. Top Rated TV Shows
for the Last Year
2010-2011
Little Guy Wins/Anyone Can Be Star American Idol
War/Battle NBC Sunday Night Football
Little Guy Wins/Anyone Can Be Star American Idol
Little Guy Wins/Justice The Voice
Funny Modern Family
Anyone Can Be Star Dancing with the Stars
Funny/Little Guy Wins The Big Bang Theory
Funny/Sexy Grey’s Anatomy
Anyone Can Be Star Survivor: Nicaragua
Mystery NCIS

27. Little Guy Wins
+
Anyone Can Be A Star

28. 2011
Injustice Little Guy Wins Little Guy Wins
+ +
Fantasy Anyone Can Be A Star

29. Major Cultural Trends
Go Big.

30. Anyone Can Be A Star
1936 - First freely programmable computer.
1964 - Computer Mouse & Windows
1974 - The first consumer computers/first email
1976 - Apple I, II & TRS-80
1979 - Word Processors
1981 - Microsoft MS-DOS Computer Operating System
1984 - Apple Macintosh Computer/Domain Names
1985 - Microsoft Windows
1989 - AOL
1991 - First Web Page
1993 - First Browser
1998 - Google Begins
2001 - Wikipedia
2004 - Web 2.0
2005 - YouTube
2007 - iPhone
The Empowerment of the Individual
Thanks To Computers/Technology

31. Major Cultural Trends
Economic
Conservative - Middle

32. 2011
Injustice Little Guy Wins Little Guy Wins
+ +
Fantasy Anyone Can Be A Star
Conservative - Middle Individual Power by Technology

33. Fashion Trends
Go Small.

34. Fashion
for the Last Year
2011
Fur
Suiting/Structure
Perforations
Punk/Goth
Chains/Spikes/Studs
Graphic
Black & White
Neon
Sparkle

35. Fashion Trends
Repeat Every 25-30 years.

36. Interiors
for the Last Year
2011
Dark
Rich
Traditional
Clean
Quirky/Sculptural

37. 2011
Injustice Little Guy Wins Little Guy Wins
+ +
Fantasy Anyone Can Be A Star
Conservative - Middle Individual Power by Technology
Dark/Punk Fur Perforated
Traditional Quirky/Sculptural

38. RULE#2
You Can’t Please Everyone.

39. RULE#3
Home Décor Needs Materials

40. RULE#4
Materials Have Color.

41. RULE#5
2 Major Trends For Style/Year
1 Major Trend For Material/Year
1 Major Trend For Color/Year

42. RULE#6
Trends Have Sub-Trends.

43. RULE#7
From Year To Year Trends
Continue in Various Versions
Or Sub-Trends Shoot Up

45. TOP TREND
Feudal Fortitude
Q4 2011 – Q1 2012

51. High Back Seating

60. Nail Heads

67. Goblets/Chalices

74. Dark Dramatically Lit Interiors

80. Brocade/Damask

84. Architectural Models/Plans

92. Pelts

103. Shadow Boxes
& Mechanica

108. Dark Kitsch

112. TOP TREND
Technoganic
Q2 2012 – Q3 2012

115. What does this mean
for Interiors?

116. Fabric Structures

123. Perforations

133. String, Filament,
& Stick Structures

142. Fractal & Prismatic

150. Terrariums

153. Structural Sculptural Clarity

162. TOP TREND
Barbie Glam
Q2 2012 - Q3 2012

169. What does this mean
for Interiors?

170. Exaggerated Forms

174. Solarized Color

183. Tough Girl Bling

189. Baroque Bejeweling

194. Pleats

197. Peacocks

200. Large Scale Scenic Prints

204. TOP TREND
Euro-Centric
Q4 2012 – Q1 2013

214. “I have recently re-discovered VandM and have a hard time keeping my hands off it.” – Nate Berkus
"Try searching the modern design site VandM.com, which carries pieces by well-known designers similar to
those on 1stdibs but usually at slightly lower prices." - The New York Times
“The best vintage shopping on the web.” – The Los Angeles Times
“With finds ranging from furniture to jewelry to unique collectibles, this is one of my favorite sites to visit.” –
New York Spaces Magazine
“A must place to shop.” – Vogue
“One of our favorite shopping sites.” – Rue Magazine
“Dream Source” – Apartment Therapy
“VandM is revolutionizing the way people shop for unique vintage pieces.” – Gentry
“Vintage and Modern is my new 1stdibs.” – Chicago Home and Garden
“Nothing gets my creative juices flowing like reading the site! Love the mix of items to buy along with the
editorial inside DESIGNinTELL Magazine.”
– DJ Carey, Editor-in-Chief, Connecticut Cottages & Gardens
“My new favorite website for fresh vintage finds.” – The Decorista