2. What is social media?
Social media are online communications in which
individuals shift fluidly and flexibly between the role of
audience and author. To do this, they use social software
that enables anyone without knowledge of coding, to
post, comment on, share or mash up content and to form
communities around shared interests.
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10. Why social media necessary?
• Serves as a great source of open feedback
• Generate sales
• Increase public relations
• Networking
• Increase brand loyalty
• Consumer Attraction
11. Examples
• Unit Trust of India(UTI) , The leading mutual fund company – with
over 1 crore investor portfolios
• Company serves – Data base and has taken the digital route to
promote the “Language of Investment” by addressing user queries
and helping them achieve a stable financial life.
• Platforms used- Facebook, Twitter and YouTube etc.
• Message delivered- “Kisney Sikhai India ko Investment ki Bhasha”
• Objective- Let people to think about investments, wealth
management, smart ways to getting rich, etc.
12. Social media Social media
marketing optimization
Let people know what is happening in Increases your websites likability, spreads
your line of trade message easily, and brings in inbound
links
Creation and distribution of content Refining and optimizing company's own
website
Push strategy – Push the message Pull Strategy- Pull the people
Creation and initial “planting” of the “Optimized” site and encouraging visitors
campaign to spread your content
Take place outside of your website On-page modifications
13. Indian Brands must do?
•Delivers value to the rest of the world
•Strikes an emotional chord among citizens in all parts of the
world
•Inspires the enterprising communities across the globe.
14. Indian Brands And social media
• Helps Competing foreign brands
• Mind Set for Indian companies
• Changing trends
• Growing Industry requires explorer
• Easy way to communicate
