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SMG Toons October 2013 Marketing Report: Spookley, the Square Pumpkin

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SMG TOONS MARKETING REPORT OCTOBER 2013
Screenvision Promotion • 6 weeks x 115 screens • Estimated attendance = 513,336 • X 3 impressions per visit = 1,540,008 • Approximate retail value of ad space = $26,130
www.studiomoviegrill.com/Twist.aspx
www.studiomoviegrill.com/Twist.aspx
Email Newsletters
Email Marketing Summary • 8 Newsletters • 12 Locations • 1,912,051 Emails sent • Open rate = 9.8%
Facebook Summary • Total fans (potential audience) = 226,723 • 3 Posts • Total post reach = 55,012 • Total Likes = 65 • Total Shares = 16 • Total Comments = 7
Marketing Summary • Screenvision: o 6 weeks x 115 screens o Estimated attendance = 513,336 o X 3 impressions per visit = 1.5M o Approximate retail value of ad space = $26,130 • Email Marketing: o 8 Newsletters o 12 Locations o 1,912,051 Emails sent o Open rate = 9.8% • Facebook: o Potential Audience = 226,723 o Impressions = 55,012 o Likes = 54 § Additional viral likes = 15 o Shares =13 § Additional viral comments = 3 o Comments = 0 § Additional viral shares = 7 o Clicks = 115
Attendance Summary LOCATION ATTENDANCE PLANO 93 COPPERFIELD 112 ARLINGTON 153 LEWISVILLE 62 ROYAL 125 CITY CENTRE 313 HOLCOMB BRIDGE 198 SCOTTSDALE 115 WHEATON 198 SPRING VALLEY 56 DULUTH 118 COLLEGE PARK 52 TOTAL 1595   ATTENDANCE BY LOCATION PLANO   COPPERFIELD   ARLINGTON   LEWISVILLE   ROYAL   CITY  CENTRE   HOLCOMB  BRIDGE   SCOTTSDALE   WHEATON   SPRING  VALLEY   DULUTH   COLLEGE  PARK   ATTENDANCE BY MARKET CHICAGO   ATLANTA   INDIANAPOLIS   PHOENIX   DALLAS   HOUSTON  
  For SMG Series Sponsorship Information Please contact: Lynne McQuaker Director of Alternate Programming lmcquaker@studiomoviegrill.com 8350 N. Central Expressway Suite 400 Dallas, Texas 75206

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SMG Toons October 2013 Marketing Report: Spookley, the Square Pumpkin

  • 2. Screenvision Promotion • 6 weeks x 115 screens • Estimated attendance = 513,336 • X 3 impressions per visit = 1,540,008 • Approximate retail value of ad space = $26,130
  • 6.
  • 7. Email Marketing Summary • 8 Newsletters • 12 Locations • 1,912,051 Emails sent • Open rate = 9.8%
  • 8.
  • 9. Facebook Summary • Total fans (potential audience) = 226,723 • 3 Posts • Total post reach = 55,012 • Total Likes = 65 • Total Shares = 16 • Total Comments = 7
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  • 17. Marketing Summary • Screenvision: o 6 weeks x 115 screens o Estimated attendance = 513,336 o X 3 impressions per visit = 1.5M o Approximate retail value of ad space = $26,130 • Email Marketing: o 8 Newsletters o 12 Locations o 1,912,051 Emails sent o Open rate = 9.8% • Facebook: o Potential Audience = 226,723 o Impressions = 55,012 o Likes = 54 § Additional viral likes = 15 o Shares =13 § Additional viral comments = 3 o Comments = 0 § Additional viral shares = 7 o Clicks = 115
  • 18. Attendance Summary LOCATION ATTENDANCE PLANO 93 COPPERFIELD 112 ARLINGTON 153 LEWISVILLE 62 ROYAL 125 CITY CENTRE 313 HOLCOMB BRIDGE 198 SCOTTSDALE 115 WHEATON 198 SPRING VALLEY 56 DULUTH 118 COLLEGE PARK 52 TOTAL 1595   ATTENDANCE BY LOCATION PLANO   COPPERFIELD   ARLINGTON   LEWISVILLE   ROYAL   CITY  CENTRE   HOLCOMB  BRIDGE   SCOTTSDALE   WHEATON   SPRING  VALLEY   DULUTH   COLLEGE  PARK   ATTENDANCE BY MARKET CHICAGO   ATLANTA   INDIANAPOLIS   PHOENIX   DALLAS   HOUSTON  
  • 19.   For SMG Series Sponsorship Information Please contact: Lynne McQuaker Director of Alternate Programming lmcquaker@studiomoviegrill.com 8350 N. Central Expressway Suite 400 Dallas, Texas 75206