1. SMG TOONS MARKETING
REPORT
OCTOBER 2013

2. Screenvision Promotion
• 6 weeks x 115 screens
• Estimated attendance = 513,336
• X 3 impressions per visit = 1,540,008
• Approximate retail value of ad space = $26,130

3. www.studiomoviegrill.com/Twist.aspx

4. www.studiomoviegrill.com/Twist.aspx

5. Email Newsletters

7. Email Marketing Summary
• 8 Newsletters
• 12 Locations
• 1,912,051 Emails sent
• Open rate = 9.8%

9. Facebook Summary
• Total fans (potential audience) = 226,723
• 3 Posts
• Total post reach = 55,012
• Total Likes = 65
• Total Shares = 16
• Total Comments = 7

17. Marketing Summary
• Screenvision:
o 6 weeks x 115 screens
o Estimated attendance = 513,336
o X 3 impressions per visit = 1.5M
o Approximate retail value of ad space = $26,130
• Email Marketing:
o 8 Newsletters
o 12 Locations
o 1,912,051 Emails sent
o Open rate = 9.8%
• Facebook:
o Potential Audience = 226,723
o Impressions = 55,012
o Likes = 54
§ Additional viral likes = 15
o Shares =13
§ Additional viral comments = 3
o Comments = 0
§ Additional viral shares = 7
o Clicks = 115

18. Attendance Summary
LOCATION ATTENDANCE
PLANO 93
COPPERFIELD 112
ARLINGTON 153
LEWISVILLE 62
ROYAL 125
CITY CENTRE 313
HOLCOMB BRIDGE 198
SCOTTSDALE 115
WHEATON 198
SPRING VALLEY 56
DULUTH 118
COLLEGE PARK 52
TOTAL 1595
ATTENDANCE BY LOCATION
PLANO
COPPERFIELD
ARLINGTON
LEWISVILLE
ROYAL
CITY
CENTRE
HOLCOMB
BRIDGE
SCOTTSDALE
WHEATON
SPRING
VALLEY
DULUTH
COLLEGE
PARK
ATTENDANCE BY MARKET
CHICAGO
ATLANTA
INDIANAPOLIS
PHOENIX
DALLAS
HOUSTON

19.
For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker
Director of Alternate Programming
lmcquaker@studiomoviegrill.com
8350 N. Central Expressway
Suite 400
Dallas, Texas 75206