A mobile app, short for mobile application, or just app, is application software designed to run on smart phones, tablet computers and other mobile devices.

1. Multi Centric Solutions - Mobile Application
Mobile Application
A mobile app, short for mobile application, or just app, is application software designed to run
on smart phones, tablet computers and other mobile devices. Apps are usually available through
application distribution platforms, which began appearing in 2008 and are typically operated by
the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows
Phone Store, and BlackBerry App World. Some apps are free, while others must be bought.
Usually, they are downloaded from the platform to a target device, such as an iPhone,
BlackBerry, Android phone or Windows Phone, but sometimes they can be downloaded to
laptops or desktop computers. For apps with a price, generally a percentage, 20-30%, goes to the
distribution provider (such as iTunes), and the rest goes to the producer of the app. The same app
can therefore cost the average Smartphone user a different price depending on whether they use
iPhone, Android, or BlackBerry devices.
Development
Developing apps for mobile devices requires considering constrains of these devices. Mobile
devices run on battery and have less powerful processors than personal computers. Developers
also have to consider a lengthy array of screen sizes, hardware specifications and configurations
because of intense competition in mobile software and changes within each of the platforms.
Mobile application development requires use of specialized integrated development
environments. Mobile apps are first tested within the development environment using emulators
and later subjected to field testing. Emulators provide an inexpensive way to test applications on
mobile phones to which developers may not have physical access.
Development of mobile apps has also grown massively in popularity in recent years. This has led
to rise in 'work from home' enterprises that are seeing success in the app store.

2. Enterprise management
Mobile application management (MAM) describes software and services responsible for
provisioning and controlling access to internally developed and commercially available mobile
apps used in business settings, which has become necessary with the onset of Bring your own
device (BYOD) phenomenon. When an employee brings a personal device into an enterprise
setting, mobile application management enables the corporate IT staff to transfer required
applications, control access to business data, and remove locally cached business data from the
device if it is lost, or when its owner no longer works with the company.
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