Social Media for Boomers Bernie Borges April 15, 2010
Marketing History Lesson 1950 to 2000
In a Transition 1990 to 2000 2000 to 2009
Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
Buyers Don’t Have to Tolerate It
Marketing 2.0 in a Nutshell Relationship Building Content Strategy Mindset Shift
Marketing 2.0 Mindset <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
The Three E’s
Engage Influential People
Wisdom of Crowds
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media? http://mashable.com/2010/04/05/facebook-us-infographic/
Marketing to Boomers Online
<ul><li>Email </li></ul><ul><li>Insider’s Club </li></ul><ul><li>Branded Communities </li></ul><ul><li>Social TV </li></ul...
Integrate Email with Social Media
Integrate Email with Social Media
Integrate Email with Social Media
Insider’s Club
Private Communities
Branded Content
Branded Content: Will it Blend?  Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
Private Twitter Communities
Social TV
Social TV
Targeted Online Advertising
Targeted Online Advertising
Integrated Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
Summary <ul><li>Nurture boomers online </li></ul><ul><li>Create custom content </li></ul><ul><li>Build strong loyalty </li...
Bernie Borges: CEO, Find and Convert Email:  [email_address] Blog:  http://www.findandconvert.com/blog/ Twitter:  http://t...
Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of th...
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Marketing to Boomers Through Social Media

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There are 78 million boomers in the U.S. More than 70% of boomers consume social media content. Marketers who target boomers need to understand how boomers want to be engaged online.

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Marketing to Boomers Through Social Media

  1. 1. Social Media for Boomers Bernie Borges April 15, 2010
  2. 2. Marketing History Lesson 1950 to 2000
  3. 3. In a Transition 1990 to 2000 2000 to 2009
  4. 4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  5. 5. Buyers Don’t Have to Tolerate It
  6. 6. Marketing 2.0 in a Nutshell Relationship Building Content Strategy Mindset Shift
  7. 7. Marketing 2.0 Mindset <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  8. 8. The Three E’s
  9. 9. Engage Influential People
  10. 10. Wisdom of Crowds
  11. 11. Do Boomers Use Social Media?
  12. 12. Do Boomers Use Social Media?
  13. 13. Do Boomers Use Social Media?
  14. 14. Do Boomers Use Social Media?
  15. 15. Do Boomers Use Social Media?
  16. 16. Do Boomers Use Social Media?
  17. 17. Do Boomers Use Social Media? http://mashable.com/2010/04/05/facebook-us-infographic/
  18. 18. Marketing to Boomers Online
  19. 19. <ul><li>Email </li></ul><ul><li>Insider’s Club </li></ul><ul><li>Branded Communities </li></ul><ul><li>Social TV </li></ul><ul><li>Targeted Advertising (Online) </li></ul><ul><li>Integrated Marketing </li></ul>Marketing to Boomers Online
  20. 20. Integrate Email with Social Media
  21. 21. Integrate Email with Social Media
  22. 22. Integrate Email with Social Media
  23. 23. Insider’s Club
  24. 24. Private Communities
  25. 25. Branded Content
  26. 26. Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  27. 27. Private Twitter Communities
  28. 28. Social TV
  29. 29. Social TV
  30. 30. Targeted Online Advertising
  31. 31. Targeted Online Advertising
  32. 32. Integrated Marketing
  33. 33. Integrated Marketing
  34. 34. Integrated Marketing
  35. 35. Integrated Marketing
  36. 36. Integrated Marketing
  37. 37. Summary <ul><li>Nurture boomers online </li></ul><ul><li>Create custom content </li></ul><ul><li>Build strong loyalty </li></ul><ul><li>Create sense of exclusivity </li></ul><ul><li>Give reason to connect & share </li></ul><ul><li>Make special offers </li></ul><ul><li>Make it easy to share </li></ul>
  38. 38. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert My Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
  39. 39. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Blendtec Coke Dell Outlet E-Marketer Endavo Media Fidelity Investments Forrester Research HubSpot Mashable Proctor & Gamble
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