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1. The Role of Music in
Advertising
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2. Introduction
 Music represents an essential tool in advertising
 Music’s vital role in advertising involves influencing
the audience’s memory and mind, such that the
communication proves to be appealing and persuasive.
 Features certain qualities and strengths that are
attractive and suitable in the activities and objectives
of advertising.
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3. Role of Music in Advertising
 These qualities include entertainment, ease of
remembrance, lyrical and language suitability to the
message, and cultural and social popularity.
 Universal and popular appreciation and acceptance of
music presents marketers with a suitable, reliable, and
efficient tool for use in advertising.
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4. Role of Music in Advertising
 Advertising: process in which marketers entice the
audience to purchase their products and services.
 Music influences the audience’s perceptions
considerably.
 Plays a crucial role in attracting attention to the
adverts
 Transports messages concerning the product
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5. Role of Music in Advertising
 Generates emotions regarding the products
 Influences the retention of information among the
audience through appeal to memory
 Provides entertainment in advertising
 Good and appropriate music contributes to the success
of an advert by simply making it appealing and
attractive to consumers.
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6. Role of Music in Advertising
 Plays the role of impressing the audience’s attention;
this makes the advertisement friendly to the audience,
rather than intrusive.
 Audience hears the music, likes it, and identifies the
advertisement and the product with the music,
fostering positive feelings towards the product.
 Makes the audience’s experience of the advertisement
good.
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