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The role of music in advertising


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The role of music in advertising

  1. 1. The Role of Music in Advertising Presented by
  2. 2. Introduction  Music represents an essential tool in advertising  Music’s vital role in advertising involves influencing the audience’s memory and mind, such that the communication proves to be appealing and persuasive.  Features certain qualities and strengths that are attractive and suitable in the activities and objectives of advertising.
  3. 3. Role of Music in Advertising  These qualities include entertainment, ease of remembrance, lyrical and language suitability to the message, and cultural and social popularity.  Universal and popular appreciation and acceptance of music presents marketers with a suitable, reliable, and efficient tool for use in advertising.
  4. 4. Role of Music in Advertising  Advertising: process in which marketers entice the audience to purchase their products and services.  Music influences the audience’s perceptions considerably.  Plays a crucial role in attracting attention to the adverts  Transports messages concerning the product
  5. 5. Role of Music in Advertising  Generates emotions regarding the products  Influences the retention of information among the audience through appeal to memory  Provides entertainment in advertising  Good and appropriate music contributes to the success of an advert by simply making it appealing and attractive to consumers.
  6. 6. Role of Music in Advertising  Plays the role of impressing the audience’s attention; this makes the advertisement friendly to the audience, rather than intrusive.  Audience hears the music, likes it, and identifies the advertisement and the product with the music, fostering positive feelings towards the product.  Makes the audience’s experience of the advertisement good.
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