What "bio" means in coatings & inks

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Market insights about how the coatings market see the opportunities for bio-based chemicals & materials. Specific examples on bio-solvents, biodegradable inks, bio-content, LEED...

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What "bio" means in coatings & inks

  1. 1. What does « bio » mean in coatings & inks? Bernard HASSON
  2. 2. Green =Soy? Green = low VOC?
  3. 3. Green = LEED ? Green = Air quality?
  4. 4. Green = biodegradable? Green = bio-preferred?
  5. 5. What does “bio” mean? What 145 coatings & inks professionals say about « bio » ! Should I develop a 100% bio- based product? Where are the first market for my bio-based product? If my product is 2x more expensive than the petrochemical equivalent, who will agree to this premium? 5
  6. 6. The 3 drivers of bio-based products Performance Function Cost $ Regulation Reg Green customers Labels Incentives Bio
  7. 7. More image related opportunities in inks than in coatings IMAGE & LABELS No cost advantage Not technically differentiated INKS Outdoor advertising  renewable content, biodegradability Make disposable items more acceptable  printer cartridges Vegetable inks for a “green” office, for recycled paper… 7
  8. 8. More image related opportunities in inks than in coatings IMAGE & LABELS No cost advantage Not technically differentiated COATINGS No-VOC = stronger image benefit than “bio” LEED ?  favors certain types of coatings such as energy saving roofing coatings but not specifically “bio” Indoor quality  can help or be an obstacle for “bio”, because “bio” does not always mean better VOC behaviour Soy-based coatings 8
  9. 9. Refine your market view Find out the answers to these key questions - Green certification? - low VOC? - Bio claim? - Renewable? - new functionality? - Biodegradble? - Price? - Performance? - no regulation pushing ? - on my radar - currently assessing - yes 1 active project 9
  10. 10. Refine your market view Find out the answers to these key questions - Green certification? - low VOC? - Bio claim? - Renewable? - new functionality? - Biodegradble? Fill out the form to see the - Price? - Performance? - on my radar results - no regulation pushing ? - currently assessing - yes 1 active project 10
  11. 11. From « green » to « bio » How engaged are coatings manufacturers?
  12. 12. In coatings, « green » means first less solvents ! Opportunities for « Bio-based » solvents OPPORTUNITIES BARRIERS A bio-solvent is still first a solvent  cost effective & efficient! There maybe some image driven opportunities 12
  13. 13. For business discussions on opportunities mapping, market testing or market penetration for bio-based chemicals : Bio-based Bio-polyols monomers Bio-solvents Bio-plasticizers Others…. Bernard HASSON Contact me Bernard.hasson@specialchem.com http://fr.linkedin.com/in/bernardhasson Join us on LinkedIn “Bio-based Chemicals – Grow the Industry http://www.linkedin.com/groups?gid=946387 13
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