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Why designers fail and what to do - PROMO
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Why designers fail and what to do - PROMO Presentation Transcript

  • 1. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it
  • 2.  
  • 3. http://www.flickr.com/photos/mathowie/2642695/in/set-66424/
  • 4.  
  • 5.
    • WHOEVER
    • DESIGNER
    • DEVELOPER
    • CUSTOMER
  • 6.
    • WHOEVER
    • DESIGNER
    • DEVELOPER
    • CUSTOMER
  • 7. http://www.sxc.hu/photo/253955
  • 8. http://www.sxc.hu/photo/910278 Failure Psychology Skills Organization Research Q&A
  • 9. Psychological Issues
    • Unwilling to take political risks
    • Takes limited responsibility for final outcome
    • Lack of Conviction
    • Desire to be safe / not stand out
    • Big ego – expects others to worship
    • Not receptive to good feedback
    • Ignorant of their own skill limitations
    • Unwilling to make firm commitments
  • 10. The Research
    • Goal: provoke conversation, provide baseline
    • Survey of 300+: Approx breakdown
      • 35.2% designers
      • 16.5% Project managers
      • 13% Programmer / Tester
      • 8% usability
      • 6% Group managers
      • 3% Marketing
      • 18.3% Other
    • 49% manage or lead a team
    • Sources: IXda mailing list, pmclinic list, my blog
  • 11. What you get, guaranteed
    • For $129 you get 90 minutes on:
      • How to get free experience from the failures of others
      • Tactics for learning from your mistakes
      • Ability to separate necessary failures from the stupid
      • Stories of dramatic failures that make yours look ridiculously small
      • Lessons from research on the most common psychological, skill and organizational failures designers face
      • How to motivate people to experiment and learn
      • FREE email follow-up with me on anything you expected to learn but failed to hear
  • 12. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it