http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST  April 14 th , 2009 Scott Berkun www.sc...
 
http://www.flickr.com/photos/mathowie/2642695/in/set-66424/
 
<ul><li>WHOEVER </li></ul><ul><li>DESIGNER  </li></ul><ul><li>DEVELOPER </li></ul><ul><li>CUSTOMER </li></ul>
<ul><li>WHOEVER </li></ul><ul><li>DESIGNER  </li></ul><ul><li>DEVELOPER </li></ul><ul><li>CUSTOMER </li></ul>
http://www.sxc.hu/photo/253955
http://www.sxc.hu/photo/910278 Failure   Psychology Skills Organization Research Q&A
Psychological Issues <ul><li>Unwilling to take political risks </li></ul><ul><li>Takes limited responsibility for final ou...
The Research <ul><li>Goal: provoke conversation, provide baseline </li></ul><ul><li>Survey of 300+:  Approx breakdown  </l...
What you get, guaranteed <ul><li>For $129 you get 90 minutes on: </li></ul><ul><ul><li>How to get free experience from the...
http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST  April 14 th , 2009 Scott Berkun www.sc...
Upcoming SlideShare
Loading in …5
×

Why designers fail and what to do - PROMO

4,719 views
4,599 views

Published on

Published in: Design, Technology
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total views
4,719
On SlideShare
0
From Embeds
0
Number of Embeds
1,436
Actions
Shares
0
Downloads
0
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

Why designers fail and what to do - PROMO

  1. 1. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it
  2. 3. http://www.flickr.com/photos/mathowie/2642695/in/set-66424/
  3. 5. <ul><li>WHOEVER </li></ul><ul><li>DESIGNER </li></ul><ul><li>DEVELOPER </li></ul><ul><li>CUSTOMER </li></ul>
  4. 6. <ul><li>WHOEVER </li></ul><ul><li>DESIGNER </li></ul><ul><li>DEVELOPER </li></ul><ul><li>CUSTOMER </li></ul>
  5. 7. http://www.sxc.hu/photo/253955
  6. 8. http://www.sxc.hu/photo/910278 Failure Psychology Skills Organization Research Q&A
  7. 9. Psychological Issues <ul><li>Unwilling to take political risks </li></ul><ul><li>Takes limited responsibility for final outcome </li></ul><ul><li>Lack of Conviction </li></ul><ul><li>Desire to be safe / not stand out </li></ul><ul><li>Big ego – expects others to worship </li></ul><ul><li>Not receptive to good feedback </li></ul><ul><li>Ignorant of their own skill limitations </li></ul><ul><li>Unwilling to make firm commitments </li></ul>
  8. 10. The Research <ul><li>Goal: provoke conversation, provide baseline </li></ul><ul><li>Survey of 300+: Approx breakdown </li></ul><ul><ul><li>35.2% designers </li></ul></ul><ul><ul><li>16.5% Project managers </li></ul></ul><ul><ul><li>13% Programmer / Tester </li></ul></ul><ul><ul><li>8% usability </li></ul></ul><ul><ul><li>6% Group managers </li></ul></ul><ul><ul><li>3% Marketing </li></ul></ul><ul><ul><li>18.3% Other </li></ul></ul><ul><li>49% manage or lead a team </li></ul><ul><li>Sources: IXda mailing list, pmclinic list, my blog </li></ul>
  9. 11. What you get, guaranteed <ul><li>For $129 you get 90 minutes on: </li></ul><ul><ul><li>How to get free experience from the failures of others </li></ul></ul><ul><ul><li>Tactics for learning from your mistakes </li></ul></ul><ul><ul><li>Ability to separate necessary failures from the stupid </li></ul></ul><ul><ul><li>Stories of dramatic failures that make yours look ridiculously small </li></ul></ul><ul><ul><li>Lessons from research on the most common psychological, skill and organizational failures designers face </li></ul></ul><ul><ul><li>How to motivate people to experiment and learn </li></ul></ul><ul><ul><li>FREE email follow-up with me on anything you expected to learn but failed to hear </li></ul></ul>
  10. 12. http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it

×