Why designers fail and what to do - PROMO

http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it

http://www.flickr.com/photos/mathowie/2642695/in/set-66424/

WHOEVER
DESIGNER
DEVELOPER
CUSTOMER

http://www.sxc.hu/photo/253955

http://www.sxc.hu/photo/910278 Failure Psychology Skills Organization Research Q&A

Psychological Issues
Unwilling to take political risks
Takes limited responsibility for final outcome
Lack of Conviction
Desire to be safe / not stand out
Big ego – expects others to worship
Not receptive to good feedback
Ignorant of their own skill limitations
Unwilling to make firm commitments

The Research
Goal: provoke conversation, provide baseline
Survey of 300+: Approx breakdown
35.2% designers
16.5% Project managers
13% Programmer / Tester
8% usability
6% Group managers
3% Marketing
18.3% Other
49% manage or lead a team
Sources: IXda mailing list, pmclinic list, my blog

What you get, guaranteed
For $129 you get 90 minutes on:
How to get free experience from the failures of others
Tactics for learning from your mistakes
Ability to separate necessary failures from the stupid
Stories of dramatic failures that make yours look ridiculously small
Lessons from research on the most common psychological, skill and organizational failures designers face
How to motivate people to experiment and learn
FREE email follow-up with me on anything you expected to learn but failed to hear

http://www.sxc.hu/photo/910278 User Interface Engineering Live Webcast, 1:30pm EST April 14 th , 2009 Scott Berkun www.scottberkun.com Why designers fail and what to do about it

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Why designers fail and what to do - PROMO

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