Cloud Computing 101

An Overview of Applications that are Currently Delivered via the Cloud and Potential Applications for the Future
Ben Kepes
Diversity Limited
NZ Cloud Computing Summit
October 2009
Photo credit - svanes

Agenda
Who am I?
Understanding Cloud Computing
Understanding SaaS
Understanding PaaS
Understanding IaaS
Cloudy Effects
Looking to the future

Ben Kepes
Editor - CloudAve
Cloud computing commentator
Advisor
Evangelist

Is it…
Software as a Service?
Cloud Storage?
Platform as a Service?
Virtualisation?
Infrastructure as a Service?
Multi Tenancy?
Web 2.0?
Outsourcing?

So What is Cloud Computing?

What is Cloud Computing Really?

Scalability
Instantaneousness
Pay according to use
Focus on core business
Reliable/Stable/Ease of use

Cloud Computing in a few more minutes

Cloud can be a utility model – a software model of electricity, water or telco delivery
Users need not have expertise over technology infrastructure
It can be a way to gain infrastructural efficiencies
An easy development platform

Source – Fronde Blog

“ …everyone on the planet deserves to have their own virtual data center in the cloud ”
- Lew Tucker, CTO of SUN cloud group

“ …we are able to reduce our IT operational costs by roughly 30% of what we’re spending now ”
- Ingo Elfering, Vice President of Information Technology Strategy, GlaxoSmithKline

“ The deployment time is really what impressed us, it's just shy of instantaneous ”
- Dave Powers Associate Information Consultant, Eli Lilly

Understanding SaaS
Modern version of application service providers (ASPs) but,
Custom created for web based delivery
Single instance, multi-tenant architecture
Provider patch and upgrade management
May include application programming interfaces (APIs)
Generally subscription basis – per seat, user, instance

Cloud Deployment Case Study #1
A cloud based billing system powers online delivery of micro format news

Saving Traditional Media
Reed Business Information - 400 publications - 200 online properties
Needed comprehensive billing functionality
Needed simple integration with SFDC, Oracle, Website
Needed simple implementation
Needed affordability and minimal CAPEX

Saving Traditional Media
Media content located within traditional media dataspace
utilise advanced tagging to categorise content
subscribe via a SaaSbilling platform
Receive the content you want, how you want it

Understanding PaaS
Services to develop, test, deploy, host
Web based user interface
Multi-tenant architecture
Integration with web services and databases
Support for development team collaboration
Utility-grade instrumentation

Quoting system created on PaaS, integrated with SaaS CRM and SaaS Accounting

Driving Efficiencies
CyberSafesecurity solution provider
Utilisedon-premises contact manager/accounting
Needed quoting system
Wanted integration with contact manager
Wished to retire disconnected legacy system

Driving Efficiencies
Implemented salesforce.com SaaS CRM in 2002
utilised force.com PaaS to develop custom-built quoting system
integrated automatically via PaaS with salesforce.com
Deployed Coda2go SaaS accounting application
leveraging totally connected cloud based SaaS/PaaS

“Services designed to scale to tens or hundreds or millions of users will dramatically change the nature and cost of solutions deliverable to enterprise..”
- Bill Gates
Microsoft Internal memo

“I believe, over time, more and more software will be delivered as a service. I totally believe that... We have to be good at this, or we have a problem”
- Larry Ellison CEO Oracle

Understanding IaaS
Resources delivered as a service
Dynamic scaling of infrastructure
Variable cost service
Multiple tenants on the same infrastructure resources
Enterprise grade infrastructure

So... About Cloud being just for SMBs
Manages risks of acquisition of software
Minimises roll-out requirements
Keeps IT strategically focussed
Eases pain of managing on-premise apps

Utilising data and graphical processing services from the cloud for an inside-the-firewall analysis…

Enterprise Data Visibility
human readable 3rd party website that is too technical and complex for exec level readership
utilise 3rd party API to get only the data needed for exec summary
summarize this in enterprise dashboard for exec level readership
utilize charting to represent trends over time

SaaS Deployment Case Study

How will the cloud affect the organisation?
IT governance implications
Security needs
Service level agreements (SLAs)
Migration strategies
In-house integration
Regulatory impacts
IT Role impacts

Balancing the financial implications

Start up company – on premise IT free zone

IT Free Zone
Company experienced rapid growth (400% employee count growth in one month)
Philosophy: “IT Free Zone”
Only IT around the office: Laptops, WiFi, Printer

IT Free Zone
IaaS – GoGrid, Media Temple, Amazon EC2
PaaS - Force.com
SaaS – Salesforce, Xero, Google Apps

Advantages?
Quick office set up, just a few hours
Radically reduced cost of IT, setup and ongoing
Minimal Capex
Staff access/collaboration
Remote work, from office to home

And to the Future?
No more in-house infrastructure
Ubiquitous access from situational devices
Ability to rapidly develop, test and deploy even extreme edge solutions
Upswing in business unit innovation
Better, Stronger, Faster

Next steps…..
Try it out – Cloud isn’t completely terrifying
Spin up a server on Amazon
Store something on S3 or an end-user service
Try out a consumer SaaS application
ben@diversity.net.nz

http://www.cloudave.com	146
http://www.slideshare.net	46
http://static.slidesharecdn.com	32
http://www.cloudcomputing.co	14
http://www.linkedin.com	13
http://www.magnifrisco.com	10
http://paper.li	7
http://cloudcomputing.co	2
http://localhost	1
https://www.cloudave.com	1

Cloud Computing 101

by Ben Kepes on Oct 05, 2009

Accessibility

Categories

Upload Details

Usage Rights

10 Embeds 272

Statistics

Cloud Computing 101 Presentation Transcript