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Cloud Computing 101

Cloud Computing 101



Presentation given by Ben Kepes to the New Zealand Cloud Computing Summit

Presentation given by Ben Kepes to the New Zealand Cloud Computing Summit



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  • Agenda for today
  • A very quick introduction to what cloud computing actually is…
  • A very quick introduction to what cloud computing actually is…
  • Some common themes of cloud computing
  • Another visual explanation
  • Cloud computing paradigm of computing in which dynamically scalable and often virtualized resources are provided as a service over the InternetUsers need not have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports themThe concept generally incorporates combinations of the following:infrastructure as a service (IaaS)platform as a service (PaaS)software as a service (SaaS)The term cloud is used as a metaphor for the Internet, based on how the Internet is depicted in computer network diagrams and is an abstraction for the complex infrastructure it conceals.
  • Salesforce.com is held up as the classic example of SaaS – sign up and you have a full featured CRM available to you immediately. Configuration and customisation can all be done via your web browser. “Great – it fits in the SaaS box” you say…but not quite…Force.com is the platform under-pinning Salesforce.com – and on Force.com you can build any type of application you like – CRM related or not. Often implementers will customise salesforce using the force.com platform thereby creating, in effect a hybrid SaaS/PaaS offeringGoogle AppEngine and Windows Azure are essentially straight PaaS solutions – take your application component and deploy into the platform. Azure pushes into the IaaS aspects of cloud computing – for example, by offering relatively low level SQL Server features in a way not dissimilar to what you essentially get when starting an “off the shelf” Windows SQL Server AMI on Amazon EC2.Amazon EC2 is predominantly IaaS; and apart from some specific limitations, mainly around networking, is not too dissimilar from that of mass-market virtualisation providers or what large enterprise IT teams offer their internal customers in “private clouds”.
  • With AWS a new server can be up and running in three minutes (it used to take Eli Lilly seven and a half weeks to deploy a server internally) and a 64-node Linux cluster can be online in five minutes (compared with three months internally).
  • develop, test, deploy, host and maintain applicationssource code control, version control, dynamic (interactive) multiple user testing, roll out and roll back with the ability to audit and track who made what changes when to accomplish what purposeWeb based user interface creation toolsWYSIWYG etc etcMulti-tenant architectureIntegration with web services and databasesSupport for SOAP and REST interfaces allow PaaS offerings to create compositions of multiple Web services, sometimes called "Mashups".Support for development team collaborationThe ability to form and share code with ad-hoc or pre-defined or distributed teams greatly enhances the productivity of PaaS offerings. Schedules, objectives, teams, action items, owners of different areas of responsibilities, roles (designers, developers, tester, QC) can be defined, updated and tracked based on access rights.Utility-grade instrumentation
  • Resources delivered as a service including servers, network equipment, memory, CPU, disk space, data center facilities,Dynamic scaling of infrastructure which scales up and down based on application resource needs AMAZON 50k per dayVariable cost service using fixed prices per resource componentMultiple tenants typically coexist on the same infrastructure resourcesEnterprise grade infrastructure allows mid-size companies to benefit from the aggregate compute resource pools
  • No huge capital investment required so less risky financiallyMinimises time to value period – 30 day free trial shows quick benefitsEncourages consistent utilisation and therefore reduces roll out headachesSaaS reduces IT depts requirements to spend time sysadmining – therefore can do higher value strategic IT stuff
  • - The data from the 3rd party is normally available via a web application which is human accessible only.- In order for anyone to see the data, they need to log in and then drill down to the level they require.- The layout of the web application is somewhat convoluted and not suitable for executive level.- The data is made suitable for display in executive summary by automating the data access via the 3rd party API
  • Need to assess how change will effect existing IT assetsAssess data security needs and ensure external SaaS provider can meet organisation’s requirementsGiven that SaaS has traditionally been seen as a SME delivery methodology – SaaS providers may not have service level agreements already in place – need to ensure SLAs are in place, guarantees are sufficient to meet organisational needs and mitigation provisions are sufficient to cope with a “worst case” situationEnsure prospective SaaS provider has data-migration functionalities in the event that later migration from the SaaS product is required. Ensure access to raw data and contractual agreed access to organisational dataObvious need to ensure that SaaS product will integrate with other organisationally used applicationsIn these post enron days and with sarbanes-oxley requirements SAS70 (Statement on auditing standards #70) is a major issue. Need to ensure SaaS provider can provide a SAS70 report and that it meets organisational requirements in terms of privacy and data securityIT departments embracing an open outsourcing or SaaS perspective need to see themselves not as IT gatekeepers but internal consultants offering advice, deployment services and mission critical IT functionality. It moves IT from a technology-centric approach to a service-centric one where it can add value to the organisation within which it operates

Cloud Computing 101 Cloud Computing 101 Presentation Transcript

  • An Overview of Applications that are Currently Delivered via the Cloud and Potential Applications for the Future
    Ben Kepes
    Diversity Limited
    NZ Cloud Computing Summit
    October 2009
    Photo credit - svanes
  • Agenda
    Who am I?
    Understanding Cloud Computing
    Understanding SaaS
    Understanding PaaS
    Understanding IaaS
    Cloudy Effects
    Looking to the future
  • Ben Kepes
    Editor - CloudAve
    Cloud computing commentator
  • Understanding Cloud Computing
    Is it…
    Software as a Service?
    Cloud Storage?
    Platform as a Service?
    Infrastructure as a Service?
    Multi Tenancy?
    Web 2.0?
  • YES!
  • So What is Cloud Computing?
  • What is Cloud Computing Really?
  • Understanding Cloud Computing
    Pay according to use
    Focus on core business
    Reliable/Stable/Ease of use
  • Cloud Computing in a few more minutes
  • Understanding Cloud Computing
    Cloud can be a utility model – a software model of electricity, water or telco delivery
    Users need not have expertise over technology infrastructure
    It can be a way to gain infrastructural efficiencies
    An easy development platform
  • Understanding Cloud Computing
    Source – Fronde Blog
  • “ …everyone on the planet deserves to have their own virtual data center in the cloud ”
    - Lew Tucker, CTO of SUN cloud group
  • “ …we are able to reduce our IT operational costs by roughly 30% of what we’re spending now ”
    - Ingo Elfering, Vice President of Information Technology Strategy, GlaxoSmithKline
  • “ The deployment time is really what impressed us, it's just shy of instantaneous ”
    - Dave Powers Associate Information Consultant, Eli Lilly
  • Understanding SaaS
    Modern version of application service providers (ASPs) but,
    Custom created for web based delivery
    Single instance, multi-tenant architecture
    Provider patch and upgrade management
    May include application programming interfaces (APIs)
    Generally subscription basis – per seat, user, instance
  • Cloud Deployment Case Study #1
    A cloud based billing system powers online delivery of micro format news
  • Saving Traditional Media
    Reed Business Information - 400 publications - 200 online properties
    Needed comprehensive billing functionality
    Needed simple integration with SFDC, Oracle, Website
    Needed simple implementation
    Needed affordability and minimal CAPEX
  • Saving Traditional Media
    Media content located within traditional media dataspace
    utilise advanced tagging to categorise content
    subscribe via a SaaSbilling platform
    Receive the content you want, how you want it
  • Understanding PaaS
    Services to develop, test, deploy, host
    Web based user interface
    Multi-tenant architecture
    Integration with web services and databases
    Support for development team collaboration
    Utility-grade instrumentation
  • Cloud Deployment Case Study #2
    Quoting system created on PaaS, integrated with SaaS CRM and SaaS Accounting
  • Driving Efficiencies
    CyberSafesecurity solution provider
    Utilisedon-premises contact manager/accounting
    Needed quoting system
    Wanted integration with contact manager
    Wished to retire disconnected legacy system
  • Driving Efficiencies
    Implemented salesforce.com SaaS CRM in 2002
    utilised force.com PaaS to develop custom-built quoting system
    integrated automatically via PaaS with salesforce.com
    Deployed Coda2go SaaS accounting application
    leveraging totally connected cloud based SaaS/PaaS
  • “Services designed to scale to tens or hundreds or millions of users will dramatically change the nature and cost of solutions deliverable to enterprise..”
    - Bill Gates
    Microsoft Internal memo
  • “I believe, over time, more and more software will be delivered as a service. I totally believe that... We have to be good at this, or we have a problem”
    - Larry Ellison CEO Oracle
  • Understanding IaaS
    Resources delivered as a service 
    Dynamic scaling of infrastructure
    Variable cost service
    Multiple tenants on the same infrastructure resources
    Enterprise grade infrastructure
  • So... About Cloud being just for SMBs
    Manages risks of acquisition of software
    Minimises roll-out requirements
    Keeps IT strategically focussed
    Eases pain of managing on-premise apps
  • Cloud Deployment Case Study #3
    Utilising data and graphical processing services from the cloud for an inside-the-firewall analysis…
  • Enterprise Data Visibility
    human readable 3rd party website that is too technical and complex for exec level readership
    utilise 3rd party API to get only the data needed for exec summary
    summarize this in enterprise dashboard for exec level readership
    utilize charting to represent trends over time
  • SaaS Deployment Case Study
  • How will the cloud affect the organisation?
    IT governance implications
    Security needs
    Service level agreements (SLAs)
    Migration strategies
    In-house integration
    Regulatory impacts
    IT Role impacts
  • Balancing the financial implications
  • Cloud Deployment Case Study #4
    Start up company – on premise IT free zone
  • IT Free Zone
    Company experienced rapid growth (400% employee count growth in one month)
    Philosophy: “IT Free Zone”
    Only IT around the office: Laptops, WiFi, Printer
  • IT Free Zone
    IaaS – GoGrid, Media Temple, Amazon EC2
    PaaS - Force.com
    SaaS – Salesforce, Xero, Google Apps
  • Advantages?
    Quick office set up, just a few hours
    Radically reduced cost of IT, setup and ongoing
    Minimal Capex
    Staff access/collaboration
    Remote work, from office to home
  • And to the Future?
    No more in-house infrastructure
    Ubiquitous access from situational devices
    Ability to rapidly develop, test and deploy even extreme edge solutions
    Upswing in business unit innovation
    Better, Stronger, Faster
  • Next steps…..
    Try it out – Cloud isn’t completely terrifying
    Spin up a server on Amazon
    Store something on S3 or an end-user service
    Try out a consumer SaaS application