1. Copy Platform
Ad subject: Community market
Key fact: Sometimes many people get off work late, so they don’t have time
enough to choose food and goods.
Ad problem: The market start at 3 PM, so the climate is so hot.
Product characteristics:
Goods is clean, fresh, and cheap.
The vendor is friendly.
You can bargain and sometimes you also get the promotion buy 1 get 1.
It’s time to meet the neighbor and make a relation with neighborhood.
Advertising objectives: Let the target costumer know that besides of buying
goods this is a good chance to meet friends around neighborhood.
Target market: All ages.
Competition: Now there are many super market around outskirts. How do you
know that all food are fresh? Most of people are focus on convenience more than
cleanness, cheapness, and safeness.
2. Statement of benefit or appeal:
A lot of fresh food and readymade food.
There are many shop sell the same goods and food, so you can choose the
best one that you want.
Creative theme:
The vegetable are really fresh and clean from the villager.
Supportive selling points:
Always start at 3 PM on Monday, Wednesday, and Saturday.
Food is clean, cheap, and safe.
3. Copy Sheet for Print Ad
Product: The community market
Medium: Community
Client: People around neighborhood
Writer: Nisachon Daradumrongphong
Headline: The vegetable are really fresh and clean from the villager.
Body copy: Now there are many super market around outskirts. How do you
know that all food are fresh? Most of people are focus on convenience more than
cleanness, cheapness, and safeness. The community market can give you clean,
cheap, and fresh food. Moreover, it’s a good chance to meet and talk with friends
around neighborhood and ask for all sufferings and happiness.
Subhead of slogan: The vegetable are really fresh and clean from the villager.
Signature: Wat Thatumnuk Nakhonchaisri Nakhonpathom.
