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Social
Information
 Processing
   Theory
    Presented by Becky Pateman
Definition
Social Information Processing (SIP) Theory
Is an interpersonal communication theory that
suggests that online interpersonal relationship
development might require more time to develop
than traditional face-to-face relationships. Joseph
Walther developed this theory in 1992.
http://en.wikipedia.org/wiki/Social_information_processing_theory
Social Information
          Processing
o SIP is gaining information from another
  individual to form a interpersonal impression
  of who they are.
  o The mental image that a person defines
    impressions in the mind of another person .
Looking at the Theory
• SIP Theory is consistent with
   oSocial Penetration Theory
   oUncertainty Reduction Theory


   CMC (computer-mediated messages)
Looking at the Theory
Hyper-Personal: CMC relationships that they are more
intimate than romances or friendships would be if
partners were together.


    Interpersonal    Impression       Relationship


    Information      Formation        Development
Sender/Receiver
Sender
           Model
           (selective self-presentation)
   o What they want to reveal about themselves.

Receiver (Over-attribution of similarity)
   o Creates an idealized image of their partner.

Channel (communicating on your own time)
   o Allows the users express themselves the way they want,
     when they want.

Feedback (self-selected prophecy)
   o is the person’s expectation of other, to evoke a response
       from them that confirms what he or she anticipated.
Differences
   Online communication                     Face-to-Face
                                 o       Facial Expressions
 o CMC users form impressions by
   the content of the message    o       Tone of Voice
                                 o       Body position
o The response time of the       o       Interpersonal distance
   message
                                 o       Gestures
   o Delayed response
   o Prompt response
                                 o       Touch
     o Relationship Stage
     o Tone the sender wants to convey
Example
The Big Bang Theory
  – Season 2, Episode 13




• http://youtu.be/k0xgjUhEG3U
The Big Bang Theory   1st

         Stage
The Big Bang Theory   2nd

         Stage
CMC Users
                          o Discussion sites
                              o   Support groups
                          o Dating sites
                          o Chat rooms


o CMC users join online discussion and chat rooms
  have a higher need for affiliations than typical
  person whose relationship is developed.
Advantages
• Convince of sending the message in your own
  time.
• The Intimacy of the relationship would be the
  same if they meet face-to-face.
Disadvantages
o People become more self-absorbed and less
  inhibited
o CMC relationship will be weaker/fragile (when
  establishing the relationship)
   o Logging off
       o Terminating the relationship
o Impersonal
o Task-oriented
The ‘Information Superhighway’ is clearly not
just a road for moving data from one place to
another, but a roadside where people pass
each other, occasionally meet, and decide to
travel together.
You can’t see very much of other driver’s at
first, unless you do the travel together.
There are highway bandits, to be sure, who are
not shy as they appear to be – one must drive
defensively-and there are conflicts and
disagreements online as there are off-road too.
While early research suggested that numerous
interpersonal collisions were impending,
recent research finds that interpersonal
information moves at slower speeds,
and in doing so, the roadway is not as dangerous
as once thought. IT scan offer a relational
joyride. 25
Conclusion
The Theory proves that there is no difference on
the long term effect of the relationship, where
the two individuals meet:
   • Online
   • Face-to-Face

That it would not have an effect of the Intimacy of the
relationship.
Conclusion
• The Theory proves that the an online relationships
  will take longer with the communication channels
  compared to an face-to-face communication
  channel
• The Theory shows that the CMC Users
  are more than likely to be Single
  rather than in a current
  relationship
Definition of topic
                         References
http://en.wikipedia.org/wiki/Social_information_processing_theory sighted on the 11/10/2011

Investigation of topic
http://www.afirstlook.com/edition_7/theory_resources/Social_Information_Processing_Theory sighted on
11/10/2011

Image on S.4
 http://www.techfollow.net/google-is-re-defining-the-way-we-do-online-communication-through-google-
apps/ sighted on the 15/10/2011.

Image on S.8
http://posterous.com/getfile/files.posterous.com/cheekd/IDBgmZHBUoW9PrXyhjQRQDM4UoiM1DeotdwmP
u8MBghg6H4i6uONyQs6aFWs/wpid-1284925074_fv-online-dati.jpg sighted on the 15/10/2011.

Image on S.8
http://thebigbangtheoryepisodes.blogspot.com/2010/05/friendship-algorithm.html sighted on the 16/10/2011

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Social information processing theory

  • 1. Social Information Processing Theory Presented by Becky Pateman
  • 2. Definition Social Information Processing (SIP) Theory Is an interpersonal communication theory that suggests that online interpersonal relationship development might require more time to develop than traditional face-to-face relationships. Joseph Walther developed this theory in 1992. http://en.wikipedia.org/wiki/Social_information_processing_theory
  • 3. Social Information Processing o SIP is gaining information from another individual to form a interpersonal impression of who they are. o The mental image that a person defines impressions in the mind of another person .
  • 4. Looking at the Theory • SIP Theory is consistent with oSocial Penetration Theory oUncertainty Reduction Theory CMC (computer-mediated messages)
  • 5. Looking at the Theory Hyper-Personal: CMC relationships that they are more intimate than romances or friendships would be if partners were together. Interpersonal Impression Relationship Information Formation Development
  • 6. Sender/Receiver Sender Model (selective self-presentation) o What they want to reveal about themselves. Receiver (Over-attribution of similarity) o Creates an idealized image of their partner. Channel (communicating on your own time) o Allows the users express themselves the way they want, when they want. Feedback (self-selected prophecy) o is the person’s expectation of other, to evoke a response from them that confirms what he or she anticipated.
  • 7. Differences Online communication Face-to-Face o Facial Expressions o CMC users form impressions by the content of the message o Tone of Voice o Body position o The response time of the o Interpersonal distance message o Gestures o Delayed response o Prompt response o Touch o Relationship Stage o Tone the sender wants to convey
  • 8. Example The Big Bang Theory – Season 2, Episode 13 • http://youtu.be/k0xgjUhEG3U
  • 9. The Big Bang Theory 1st Stage
  • 10. The Big Bang Theory 2nd Stage
  • 11. CMC Users o Discussion sites o Support groups o Dating sites o Chat rooms o CMC users join online discussion and chat rooms have a higher need for affiliations than typical person whose relationship is developed.
  • 12. Advantages • Convince of sending the message in your own time. • The Intimacy of the relationship would be the same if they meet face-to-face.
  • 13. Disadvantages o People become more self-absorbed and less inhibited o CMC relationship will be weaker/fragile (when establishing the relationship) o Logging off o Terminating the relationship o Impersonal o Task-oriented
  • 14. The ‘Information Superhighway’ is clearly not just a road for moving data from one place to another, but a roadside where people pass each other, occasionally meet, and decide to travel together. You can’t see very much of other driver’s at first, unless you do the travel together. There are highway bandits, to be sure, who are not shy as they appear to be – one must drive defensively-and there are conflicts and disagreements online as there are off-road too.
  • 15. While early research suggested that numerous interpersonal collisions were impending, recent research finds that interpersonal information moves at slower speeds, and in doing so, the roadway is not as dangerous as once thought. IT scan offer a relational joyride. 25
  • 16. Conclusion The Theory proves that there is no difference on the long term effect of the relationship, where the two individuals meet: • Online • Face-to-Face That it would not have an effect of the Intimacy of the relationship.
  • 17. Conclusion • The Theory proves that the an online relationships will take longer with the communication channels compared to an face-to-face communication channel • The Theory shows that the CMC Users are more than likely to be Single rather than in a current relationship
  • 18.
  • 19. Definition of topic References http://en.wikipedia.org/wiki/Social_information_processing_theory sighted on the 11/10/2011 Investigation of topic http://www.afirstlook.com/edition_7/theory_resources/Social_Information_Processing_Theory sighted on 11/10/2011 Image on S.4 http://www.techfollow.net/google-is-re-defining-the-way-we-do-online-communication-through-google- apps/ sighted on the 15/10/2011. Image on S.8 http://posterous.com/getfile/files.posterous.com/cheekd/IDBgmZHBUoW9PrXyhjQRQDM4UoiM1DeotdwmP u8MBghg6H4i6uONyQs6aFWs/wpid-1284925074_fv-online-dati.jpg sighted on the 15/10/2011. Image on S.8 http://thebigbangtheoryepisodes.blogspot.com/2010/05/friendship-algorithm.html sighted on the 16/10/2011

Editor's Notes

  1. SocialPeneration TheoryUncertainty Reduction Theory
  2. Sender:What they want to revealTo make a positive impression to the receiver. Because they can write about their most attractive tratis, accomplishments. Without fear of their appearance. Where they are protected with their cyber image.Receiver:Creates an idealized image of their partner That the receiver will make judgement of how the sender has communicated with the message they have send. We often over attribute the meagre inforamtion that we have and create an idealized image of the sender. Where a specfic action we see reflects the persons personality
  3. Looking at the tone of the message that the person has sent ( gesture smiley faces, tone of the message)Delayed reponse -
  4. friendship algorithm