This document summarizes a mobile technology company that is creating a fully interactive travel experience app utilizing the latest smartphone capabilities. It notes the growing market opportunity in mobile internet and travel apps. The app will provide video content from an insider's perspective to help travelers plan destinations more efficiently. It provides financial projections showing increasing revenue and partnerships over five years as more destinations are added to the app.
2. A mobile technology company using the latest smart phone and mobile device capabilities to create a fully interactive destination travel experience 2
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4. 4 Travelers want an insider’s view of a destination so they can make intelligent decisions … without lugging space consuming guidebooks Problems Destinations need more dynamic and cost effective avenues to reach travelers, who increasingly want to digest information in non-traditional ways
5. 5 P resents a destinational experience from an insiders point of view P rovides creative video content working with film industry professionals Distribution channels include iTrip apps, iTripTV.com and Social Network sites Quantifiable results for destinations Solutions
6. 6 Leverages the convergence of the Web and Mobile Devices Integrates Content delivery via multiple Mobile Platforms and the Web to synchronize the travel experience and incorporate booking engines for spontaneous planning (hotels, restaurants, entertainment …) Enables the development of more engaging information by adding Travel Concierge Services for Mobile Applications Technology
7. 7 Team Jon Stevenson, Founding CEO and Chairman Scott Brogi, CFO/COO and Board Member Rafe Furst, Technical Advisor and Board Member Travel Marketing / Product Management Scalable, Outsourced Application Engineering and Content Production
8. 8 Travel & Tourism Promotions Downloads of App “Guidebooks” Multiple Revenue Streams iTripTV Website Mobile Advertising Partner Affiliate Programs Mobile Advertising
9. 9 Revenue Drivers Application Downloads Destination Type Annual Visitors Market Share Download Price Launch Costs Quarterly Revenue Tier A 10,000,000 2.0% $4.99 $100,000 $249,500 Tier B 5,000,000 2.5% $2.99 $50,000 $93,438 Tier C 1,000,000 3.0% $1.49 $20,000 $11,175
11. 11 First Half 2010 Milestones Close $100,000 Bridge Financing Release iPhone and iPad Travel Apps Integrate Hours of Europe/Asia Video Content Launch First Destination (Ireland) Secure Traditional Content Partnership Begin Series A Financing Round (~ $750,000)
12. 12 Compelling Reasons to Invest 2 Billion Mobile Users / 1B Downloads / 500M Annual Visitors Corporate Partners and Sponsors Mobile Explosion More Internet Users (2B) from Mobile Devices than from Computers by 2013 Large, Recurring Travel Market Top 6 Destination Countries attract more than 300 Million Annual Visitors Emerging App Ecosystem $250 Million in Applications sold monthly through the iTunes store with 70% to Developers Proven Team All Key Technology, Production, Travel and Start Up Skill Sets covered by existing team Current Model Antiquated Consumers will demand more interactive experiences with high production value