More Related Content Similar to The Business of Personal Training: Best Practices (20) 3. The
E U R O P E A N H E A LT H C L U B R E P O R T
S i ze a n d S c o p e o f t h e F i t n e s s I n d u st r y
I N T E R N AT I O N A L H E A LT H , R A C Q U E T & S P O R T S C L U B A S S O C I AT I O N
4. Make time to work on the business
not just in the business.
7. Session Objectives:
Best Practices of Prolific Personal Training!
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
Business Model Priority
Featured Marketing
Team Concept
Professional Trainers
Continuing Education
Systematic Approach
Accountability Measures
Growth Opportunity
13. II. Featured Marketing
Key Strategies of New Member / Client Acquisition:
•Be Assumptive
•Feature the Benefits
•Encourage the Experience
•Proactive Scheduling
•Incentive Pricing
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II. Featured Marketing
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30. VI. Systematic Approach
Formula for successful Presentation:
Health Exercise History
Fitness Assessment
Goal Setting
Experience of Training
Exercise Prescription
Introductory Offer
37. VII. Accountability Measures
TELOS Fitness Services - Individual Professoinal Training Budget
2013
Department: Professional Training
Account Number:
Description: Revenue
Prepared By: Matt Lindenmeyer
Date:
Work Days & Revenue Driven Template
Description
Individual Training Rate
Work Days Per Month
Sessions Per Month
Sessions Per Day
Individual Training Revenue
Comission %
Total Ind. Training Rev.
January
February
March
April
May
June
July
August
September
150.00 $
150.00 $
150.00 $
150.00 $
150.00 $
150.00 $
150.00 $
150.00 $
150.00 $
17
20
21
21
23
18
16
22
21
102
120
126
120
132
102
96
132
120
6.0
6.0
6.0
5.7
5.7
5.7
6.0
6.0
5.7
$15,300.00
$18,000.00
$18,900.00
$18,000.00
$19,800.00
$15,300.00
$14,400.00
$19,800.00
$18,000.00
60.0%
60.0%
60.0%
60.0%
60.0%
60.0%
60.0%
60.0%
60.0%
$ 9,180.00 $ 10,800.00 $ 11,340.00 $ 10,800.00 $ 11,880.00 $ 9,180.00 $ 8,640.00 $ 11,880.00 $ 10,800.00 $
October
November
December
Total
150.00 $
150.00 $
150.00 $
150.00
23
18
17
237
138
108
102
1398
6.0
6.0
6.0
6
$20,700.00
$16,200.00
$15,300.00 $ 209,700.00
60.0%
60.0%
60.0%
60.0%
12,420.00 $ 9,720.00 $
9,180.00 $ 125,820.00
2012 Actuals
2011 Actuals
2010 Actuals
2009 Actuals
2008 Actuals
$
$
$
$
$
21,010.00
20,073.00
21,380.00
24,570.00
$
21,460.00
22,875.00
23,290.00
21,140.00
24,500.00
$
$
$
$
$
20,148.00
18,175.00
20,130.00
18,830.00
22,430.00
$
$
$
$
$
21,200.00
21,890.00
23,270.00
17,270.00
21,375.00
$
$
$
$
$
17,625.00
17,755.00
15,440.00
22,600.00
25,710.00
$
$
$
$
$
19,800.00
20,600.00
19,450.00
20,490.00
24,165.00
$
$
$
$
$
15,475.00
17,050.00
19,995.00
22,130.00
24,180.00
$ 16,000.00
$
9,575.00
$ 14,560.00
$ 15,650.00
$ 22,620.00
$
$
$
$
$
20,450.00
21,688.00
20,240.00
21,180.00
22,880.00
$
$
$
$
19,125.00
19,460.00
21,920.00
24,895.00
$
$
$
$
$
$
$
$
18,345.00
18,055.00
14,150.00
16,120.00
$
$
$
$
17,850.00
16,950.00
20,480.00
15,470.00
Comments / Justification:
Jan:
Out for a week with new baby
Feb:
Mar:
Apr:
Possible long weekend to Broken Bow OK
May:
Memorial Day Holiday
Jun:
Long weekend in Chicago
Jul:
1 week vacation and 4th of July is on Thursday so possibly losing 2 days
Aug:
Sep:
Labor Day
Oct:
Nov:
Dec:
Monthly & Yearly Revenue & Net
Number of Work Days in month
Sessions Per Day
Sessions per Month
$
$
$
$
$
152,158.00
225,938.00
230,913.00
237,220.00
268,915.00
Avg. Per Month
$
150.00
19.8
117
5.9
$
17,475.00
60%
$
10,485.00
Avg. Per Month
$
19,019.75
$
18,828.17
$
19,242.75
$
19,768.33
$
22,409.58
40. VII. Accountability Measures
Key Performance Indicators & Dashboard Metrics
•
•
•
•
•
•
•
•
•
Daily Sales Analysis Report
Conversion Rate Analysis
Capacity of Open Availability
Number of Sessions Performed
Average Price Per Session
Assessment Run Rate
Client Retention
Percentage of Revenue from PT
Customer Experience - NPS Scores
