SlideShare a Scribd company logo
1 of 20
Buyersphere 2013: extraordinary
research into B2B buyer behaviour
from Base One
Want more research?
This is an excerpt of the Buyersphere
2013 Report. To download the full
report, visit bit.ly/buyersphereblog.
This research is free. But if you
enjoyed it, we would be very
grateful if you tweeted about it
#buyersphere

More Related Content

Viewers also liked

The B2B Buying Journey
The B2B Buying JourneyThe B2B Buying Journey
The B2B Buying JourneyTodd Ebert
 
B2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer JourneyB2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer JourneyMike Connor
 
B2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingB2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingSAP Customer Experience
 
Demystifying the Customer Decision Journey
Demystifying the Customer Decision JourneyDemystifying the Customer Decision Journey
Demystifying the Customer Decision JourneyBeachhead Marketing
 
Gene Joswick “A B2B Journey”
Gene Joswick  “A B2B Journey”Gene Joswick  “A B2B Journey”
Gene Joswick “A B2B Journey”Elemica
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing FlywheelTodd Ebert
 
Masterclass - B2B Customer journey
Masterclass - B2B Customer journeyMasterclass - B2B Customer journey
Masterclass - B2B Customer journeyB2B Marketing Forum
 
B2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and SegmentationB2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and SegmentationLindsey Fair, MBA
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projectsSDDMilan
 
B2B Marketing trends 2017
B2B Marketing trends 2017   B2B Marketing trends 2017
B2B Marketing trends 2017 Smart Insights
 
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journeyWorkshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journeyB2B Marketing Forum
 

Viewers also liked (14)

The B2B Buying Journey
The B2B Buying JourneyThe B2B Buying Journey
The B2B Buying Journey
 
B2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer JourneyB2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer Journey
 
B2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingB2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketing
 
Demystifying the Customer Decision Journey
Demystifying the Customer Decision JourneyDemystifying the Customer Decision Journey
Demystifying the Customer Decision Journey
 
Gene Joswick “A B2B Journey”
Gene Joswick  “A B2B Journey”Gene Joswick  “A B2B Journey”
Gene Joswick “A B2B Journey”
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
 
Masterclass - B2B Customer journey
Masterclass - B2B Customer journeyMasterclass - B2B Customer journey
Masterclass - B2B Customer journey
 
B2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and SegmentationB2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and Segmentation
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projects
 
Driving growth in B2B through digital
Driving growth in B2B through digitalDriving growth in B2B through digital
Driving growth in B2B through digital
 
Consumer Decision Journeys
Consumer Decision JourneysConsumer Decision Journeys
Consumer Decision Journeys
 
B2B Marketing trends 2017
B2B Marketing trends 2017   B2B Marketing trends 2017
B2B Marketing trends 2017
 
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journeyWorkshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
 
McKinsey presentation
McKinsey presentationMcKinsey presentation
McKinsey presentation
 

More from John Bottom

Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015 Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015 John Bottom
 
Infographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyersInfographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyersJohn Bottom
 
Changes in it_security_buyer_behaviour
Changes in it_security_buyer_behaviourChanges in it_security_buyer_behaviour
Changes in it_security_buyer_behaviourJohn Bottom
 
B2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviourB2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviourJohn Bottom
 
Email marketing effectiveness
Email marketing effectivenessEmail marketing effectiveness
Email marketing effectivenessJohn Bottom
 
Social media utopia
Social media utopiaSocial media utopia
Social media utopiaJohn Bottom
 
Opportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in BusinessOpportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in BusinessJohn Bottom
 
Threats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For BusinessThreats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For BusinessJohn Bottom
 
B2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_mediaB2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_mediaJohn Bottom
 
7 tips for creating content
7 tips for creating content7 tips for creating content
7 tips for creating contentJohn Bottom
 
Integrating Inbound & Outbound Marketing
Integrating Inbound & Outbound MarketingIntegrating Inbound & Outbound Marketing
Integrating Inbound & Outbound MarketingJohn Bottom
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content MarketingJohn Bottom
 

More from John Bottom (13)

Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015 Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015
 
B2B Ma
B2B MaB2B Ma
B2B Ma
 
Infographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyersInfographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyers
 
Changes in it_security_buyer_behaviour
Changes in it_security_buyer_behaviourChanges in it_security_buyer_behaviour
Changes in it_security_buyer_behaviour
 
B2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviourB2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviour
 
Email marketing effectiveness
Email marketing effectivenessEmail marketing effectiveness
Email marketing effectiveness
 
Social media utopia
Social media utopiaSocial media utopia
Social media utopia
 
Opportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in BusinessOpportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in Business
 
Threats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For BusinessThreats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For Business
 
B2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_mediaB2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_media
 
7 tips for creating content
7 tips for creating content7 tips for creating content
7 tips for creating content
 
Integrating Inbound & Outbound Marketing
Integrating Inbound & Outbound MarketingIntegrating Inbound & Outbound Marketing
Integrating Inbound & Outbound Marketing
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content Marketing
 

Recently uploaded

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 

Recently uploaded (20)

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 

RESEARCH: Are B2B Buyers Using Social Media?

  • 1. Buyersphere 2013: extraordinary research into B2B buyer behaviour from Base One
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Want more research? This is an excerpt of the Buyersphere 2013 Report. To download the full report, visit bit.ly/buyersphereblog. This research is free. But if you enjoyed it, we would be very grateful if you tweeted about it #buyersphere