Summary... (Finals)

1. DORMITORY COM
APARTMENT

2. MAJOR COMPETITORS
MAJOR COMPETITORS
Ambal’s (Villa Jose)
Annie
Delai
ESSU Dormitory
Goli
Lolit
Luz
Mariz
Mekeni
Mendoza
Salva
Others
Others
Others
LOCATION/ADDRESS
Tabunan
Maypangdan
Maypangdan
ESSU-Compound
Maypangdan
Tabunan
Maypangdan
Maypangdan
Maypangdan
ESSU-Compound
Maypangdan
Maypangdan
Tabunan
Borongan (Sawang)

3. HIGHLIGHTS OF THE STUDY
 Marketing Feasibility
 Management Feasibility
 Technical Feasibility
 Financial Feasibility

4. EXECUTIVE SUMMARY
A. Proposed Name of the Business &
Description.
 Feel At Home Dormitory Com
Apartment, located at Brgy. Maypangdan
Borongan City, Eastern Samar.
B. Types of Business Organization
 General Partnership
C. Initial Investment
 P 1, 951, 770 .00
D. Industry Market Share
 Capture 4% of its market.

5. DEMAND
The study shows that there is great
demand for boarding houses, rooms for
rent and similar businesses in the area
because of the increasing number of
students every year.

6. TABLE 1: DEMAND FOR THE LAST FIVE
YEARS OF OPERATION
Source: ESSU Dormitory, Boarding Houses
inside and outside the campus.
YEAR PAST ANNUAL DEMAND
(BOARDERS)
2008 1,417
2009 1,488
2010 1,562
2011 1,640
2012 1,722

7. TABLE 2: PROJECTED DEMAND FOR
THE NEXT FIVE YEARS
YEAR A A+5Yrs. PROJECTED DEMAND
2013 76 1,722 1,798
2014 76 1,798 1,875
2015 76 1,875 1,951
2016 76 1,951 2,027
2017 76 2,027 2,103

8. SUPPLY
Given the number of beds that the
boarding houses from within, outside and
near ESSU can accommodate, the supply
situation of the study was analysed

9. TABLE 3: SUPPLY FOR THE LAST FIVE
YEARS
Source: EESU Dormitory, Boarding Houses (ESSU-
Compound), Boarding Houses outside the campus.
YEAR PAST ANNUAL SUPPLY
2008 987
2009 1,038
2010 1,091
2011 1,144
2012 1,200

10. TABLE 4: PROJECTED SUPPLY FOR THE
NEXT FIVE YEARS
YEAR A A+5Yrs. PROJECTED SUPPLY
2013 53 1,200 1,253
2014 53 1,253 1,307
2015 53 1,307 1,360
2016 53 1,360 1,413
2017 53 1,413 1,466

11. DEMAND AND SUPPLY ANALYSIS
YEAR DEMAN
D
SUPPLY
DEMAND
–SUPPLY
GAP
PERCENT
AGE
SHARED
OF
UNFILLE
D
DEMAND
MARKET
SHARE IN
THE
INDUSTR
Y
2013 1,798 1,253 545 30% 4%
2014 1,875 1,307 568 30% 4%
2015 1,951 1,360 591 30% 4%
2016 2,027 1,413 614 30% 4%
2017 2,103 1,466 637 30% 4%

12. MARKET SHARE (2012)
32%
17%
16%
14%
8%
5% 4%
4%
Boarding Houses in Maypangdan (out-Campus)
FEEL AT HOME DORMITORY COM APARTMENT
Boarding houses in Tabunan
Boarding Houses inside the campus(including
the school dormitory)
Future Competitors
Others in Tabunan
Others in Maypangdan
Others in Borongan (Sawang)

13. GENERAL MARKETING
PRACTICES
Boarding houses or room rental business
nowadays is a trend in the business industry
especially around the city of Borongan. Since
the city is on the process of
progress, businesses are expected to boom as it
develops.
(Includes FUTURE COMPETITORS)

14. PROPOSED MARKETING
PROGRAM
 Service
 Location
 Pricing
 Promotion

15. PROPOSED ORGANIZATIONAL
CHART
OWNERS/
MANAGERS
CARETAKER
P 7300 .00
(P260 .00 per
day)

16. FINANCIALASPECT
Total Projected Cost

17. FIXED ASSETS
PETTY CASH FUND 2,000.00
LAND Ρ 250, 000.00
BUILDING 1,569,635.00
EQUIPMENT:
WALL FAN (1,180 x 8) 9,440.00
FIRE EXTINGUISHER (3,600 x 4) 14,400.00
FIRE ALARM (2,500 x 4) 10,000.00
TELEVISION (15,000 x 1) 15,000.00
REFRIGERATOR (20,000 x 1) 20,000.00
FLAT IRON (600 x 2) 1,200.00 Ρ 70,040.00
FURNITURE AND FIXTURE:
BAMBOO SALA SET (3,500 x 4) 14,000.00
DINING SET (4,310 x 4) 17,240.00
OTHERS 22,540.00 53,780.00
TOTAL FIXED ASSETS Ρ 1,945,456.00
PRE-OPERATING COST
PERMITS AND LICENSES 5,315.00
ADVERTISING AND
PROMOTION 300
REGISTRATION FEE 700 6,315.00
TOTAL PROJECTED COST Ρ 1,951,770.00

18. RENT INCOME:
2013-2018

19. NOTE 1: RENT INCOME (Bed)
Year No. of Rooms No. of
Occupants
2013-2018
(5)
4 (24) 48 (288)
Rental Fee Per Month Rent Income
₱600.00 ₱172,800.00

20. NOTE 2: RENT IMCOME (Flat iron)
Year No. of Boarders Rent Per Hour
2013- 2018 48 P 50.00
Weeks
Per Month
No. of Months
Per Year
Rent Income
4 6 P 57,600.00

21. THANK YOU!!!