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DORMITORY COM
APARTMENT
MAJOR COMPETITORS
MAJOR COMPETITORS
Ambal’s (Villa Jose)
Annie
Delai
ESSU Dormitory
Goli
Lolit
Luz
Mariz
Mekeni
Mendoza
Sa...
HIGHLIGHTS OF THE STUDY
 Marketing Feasibility
 Management Feasibility
 Technical Feasibility
 Financial Feasibility
EXECUTIVE SUMMARY
A. Proposed Name of the Business &
Description.
 Feel At Home Dormitory Com
Apartment, located at Brgy....
DEMAND
The study shows that there is great
demand for boarding houses, rooms for
rent and similar businesses in the area
b...
TABLE 1: DEMAND FOR THE LAST FIVE
YEARS OF OPERATION
Source: ESSU Dormitory, Boarding Houses
inside and outside the campus...
TABLE 2: PROJECTED DEMAND FOR
THE NEXT FIVE YEARS
YEAR A A+5Yrs. PROJECTED DEMAND
2013 76 1,722 1,798
2014 76 1,798 1,875
...
SUPPLY
Given the number of beds that the
boarding houses from within, outside and
near ESSU can accommodate, the supply
si...
TABLE 3: SUPPLY FOR THE LAST FIVE
YEARS
Source: EESU Dormitory, Boarding Houses (ESSU-
Compound), Boarding Houses outside ...
TABLE 4: PROJECTED SUPPLY FOR THE
NEXT FIVE YEARS
YEAR A A+5Yrs. PROJECTED SUPPLY
2013 53 1,200 1,253
2014 53 1,253 1,307
...
DEMAND AND SUPPLY ANALYSIS
YEAR DEMAN
D
SUPPLY
DEMAND
–SUPPLY
GAP
PERCENT
AGE
SHARED
OF
UNFILLE
D
DEMAND
MARKET
SHARE IN
T...
MARKET SHARE (2012)
32%
17%
16%
14%
8%
5% 4%
4%
Boarding Houses in Maypangdan (out-Campus)
FEEL AT HOME DORMITORY COM APAR...
GENERAL MARKETING
PRACTICES
Boarding houses or room rental business
nowadays is a trend in the business industry
especiall...
PROPOSED MARKETING
PROGRAM
 Service
 Location
 Pricing
 Promotion
PROPOSED ORGANIZATIONAL
CHART
OWNERS/
MANAGERS
CARETAKER
P 7300 .00
(P260 .00 per
day)
FINANCIALASPECT
Total Projected Cost
FIXED ASSETS
PETTY CASH FUND 2,000.00
LAND Ρ 250, 000.00
BUILDING 1,569,635.00
EQUIPMENT:
WALL FAN (1,180 x 8) 9,440.00
FI...
RENT INCOME:
2013-2018
NOTE 1: RENT INCOME (Bed)
Year No. of Rooms No. of
Occupants
2013-2018
(5)
4 (24) 48 (288)
Rental Fee Per Month Rent Incom...
NOTE 2: RENT IMCOME (Flat iron)
Year No. of Boarders Rent Per Hour
2013- 2018 48 P 50.00
Weeks
Per Month
No. of Months
Per...
THANK YOU!!!
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Business Proposal (Dormitory Com Apartment)

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Business Proposal (Dormitory Com Apartment)

  1. 1. DORMITORY COM APARTMENT
  2. 2. MAJOR COMPETITORS MAJOR COMPETITORS Ambal’s (Villa Jose) Annie Delai ESSU Dormitory Goli Lolit Luz Mariz Mekeni Mendoza Salva Others Others Others LOCATION/ADDRESS Tabunan Maypangdan Maypangdan ESSU-Compound Maypangdan Tabunan Maypangdan Maypangdan Maypangdan ESSU-Compound Maypangdan Maypangdan Tabunan Borongan (Sawang)
  3. 3. HIGHLIGHTS OF THE STUDY  Marketing Feasibility  Management Feasibility  Technical Feasibility  Financial Feasibility
  4. 4. EXECUTIVE SUMMARY A. Proposed Name of the Business & Description.  Feel At Home Dormitory Com Apartment, located at Brgy. Maypangdan Borongan City, Eastern Samar. B. Types of Business Organization  General Partnership C. Initial Investment  P 1, 951, 770 .00 D. Industry Market Share  Capture 4% of its market.
  5. 5. DEMAND The study shows that there is great demand for boarding houses, rooms for rent and similar businesses in the area because of the increasing number of students every year.
  6. 6. TABLE 1: DEMAND FOR THE LAST FIVE YEARS OF OPERATION Source: ESSU Dormitory, Boarding Houses inside and outside the campus. YEAR PAST ANNUAL DEMAND (BOARDERS) 2008 1,417 2009 1,488 2010 1,562 2011 1,640 2012 1,722
  7. 7. TABLE 2: PROJECTED DEMAND FOR THE NEXT FIVE YEARS YEAR A A+5Yrs. PROJECTED DEMAND 2013 76 1,722 1,798 2014 76 1,798 1,875 2015 76 1,875 1,951 2016 76 1,951 2,027 2017 76 2,027 2,103
  8. 8. SUPPLY Given the number of beds that the boarding houses from within, outside and near ESSU can accommodate, the supply situation of the study was analysed
  9. 9. TABLE 3: SUPPLY FOR THE LAST FIVE YEARS Source: EESU Dormitory, Boarding Houses (ESSU- Compound), Boarding Houses outside the campus. YEAR PAST ANNUAL SUPPLY 2008 987 2009 1,038 2010 1,091 2011 1,144 2012 1,200
  10. 10. TABLE 4: PROJECTED SUPPLY FOR THE NEXT FIVE YEARS YEAR A A+5Yrs. PROJECTED SUPPLY 2013 53 1,200 1,253 2014 53 1,253 1,307 2015 53 1,307 1,360 2016 53 1,360 1,413 2017 53 1,413 1,466
  11. 11. DEMAND AND SUPPLY ANALYSIS YEAR DEMAN D SUPPLY DEMAND –SUPPLY GAP PERCENT AGE SHARED OF UNFILLE D DEMAND MARKET SHARE IN THE INDUSTR Y 2013 1,798 1,253 545 30% 4% 2014 1,875 1,307 568 30% 4% 2015 1,951 1,360 591 30% 4% 2016 2,027 1,413 614 30% 4% 2017 2,103 1,466 637 30% 4%
  12. 12. MARKET SHARE (2012) 32% 17% 16% 14% 8% 5% 4% 4% Boarding Houses in Maypangdan (out-Campus) FEEL AT HOME DORMITORY COM APARTMENT Boarding houses in Tabunan Boarding Houses inside the campus(including the school dormitory) Future Competitors Others in Tabunan Others in Maypangdan Others in Borongan (Sawang)
  13. 13. GENERAL MARKETING PRACTICES Boarding houses or room rental business nowadays is a trend in the business industry especially around the city of Borongan. Since the city is on the process of progress, businesses are expected to boom as it develops. (Includes FUTURE COMPETITORS)
  14. 14. PROPOSED MARKETING PROGRAM  Service  Location  Pricing  Promotion
  15. 15. PROPOSED ORGANIZATIONAL CHART OWNERS/ MANAGERS CARETAKER P 7300 .00 (P260 .00 per day)
  16. 16. FINANCIALASPECT Total Projected Cost
  17. 17. FIXED ASSETS PETTY CASH FUND 2,000.00 LAND Ρ 250, 000.00 BUILDING 1,569,635.00 EQUIPMENT: WALL FAN (1,180 x 8) 9,440.00 FIRE EXTINGUISHER (3,600 x 4) 14,400.00 FIRE ALARM (2,500 x 4) 10,000.00 TELEVISION (15,000 x 1) 15,000.00 REFRIGERATOR (20,000 x 1) 20,000.00 FLAT IRON (600 x 2) 1,200.00 Ρ 70,040.00 FURNITURE AND FIXTURE: BAMBOO SALA SET (3,500 x 4) 14,000.00 DINING SET (4,310 x 4) 17,240.00 OTHERS 22,540.00 53,780.00 TOTAL FIXED ASSETS Ρ 1,945,456.00 PRE-OPERATING COST PERMITS AND LICENSES 5,315.00 ADVERTISING AND PROMOTION 300 REGISTRATION FEE 700 6,315.00 TOTAL PROJECTED COST Ρ 1,951,770.00
  18. 18. RENT INCOME: 2013-2018
  19. 19. NOTE 1: RENT INCOME (Bed) Year No. of Rooms No. of Occupants 2013-2018 (5) 4 (24) 48 (288) Rental Fee Per Month Rent Income ₱600.00 ₱172,800.00
  20. 20. NOTE 2: RENT IMCOME (Flat iron) Year No. of Boarders Rent Per Hour 2013- 2018 48 P 50.00 Weeks Per Month No. of Months Per Year Rent Income 4 6 P 57,600.00
  21. 21. THANK YOU!!!

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