[Elite 5 challenge review] mai văn bằng

2. My DAUNTLESS effort deserve to be REWARDED
Give them a place to be empowered
Make them belong to the DAUNTLESS WINNER
community with FB group and networking day, where they can feel recognized and rewarded
Brand role
Insight
Strategic approach
By Influencers ( a Hùng–a Toàn), Eliters1, Finalists
Day 1: Trigger their need
Day 2-5: Launch and engage them in a DAUNTLESS WINNER community
Day 6-8: Spread out the values of this community
REMEMBER HOW HARD YOU TRIED?
YOU DESERVE TO BE DAUNTLESS WINNER
WE EMPOWER YOUR NEXT TRY!
FB post on YM Fanpge
Tactics: Facebook seeding
Influencers stories
Offline event
Tactics: Facebook seeding,
Clip: How hard you tried
Group sharing & advise
Tactics: Facebook seeding
Key
Message
Key
hook
& Tactics
Objective

3. •Face a problem “convert to sale”
•Struggle to convert members become consumer
•Consumer mostly in relation
9 members join the Offline Event
Orders : 45 T-ShirtsInteraction: 1580 likes, 176 comments, 62 sharesCost money: 0đRevenue: 9.000.000đProfit: 4.275.000đ
•Based on the true target, good segmentation
•Understanding consumer needs, so that he can attract many people
•Execution put many effort
•Message clarity, consistency.
•Don’t depend so much on the Offline event to drive sale.
•Organize more activities on FB group to interact and offer more benefits for them
•Use FB Graph search to approach TC more effectively

4. I need motivation to believe in myself again before the next challenge
Give them a motivation and inspiration
Connect normal life influencers to TC,
bring about service to listen, feedback, encourage and empower them to keep the spirit in YM and marketing career
Brand role
Insight
Strategic approach
By normal life Influencers( QuocHung and their friends )
Day 1-2: Trigger their need and
Introduce the campaign
Day 3-8: Spread out the campaign
Bạnđãbaogiờthiếuniềmtin vàochínhbảnthân?
Bạncầnniềmtin –hãythuêmình
FB post on YM Fanpage
Tactics: FB seeding
Staffs seeding -direct marketing
FB staffs collection post on their page
Tactics: FB seeding
Relationships
Key
Message
Key
hook
& Tactics
Objective

5. •Sometime not have serious attitude –not demonstrate commitment and effort to others
•Poor Execution and only one way to communicate
•Off-brief, haven’t communicate YM values and leverage YM equity
•Beside that, easy lead to destroy YM image
•Segmentation quite good
•Great personal influence, Empower others by himself and his relation, express the passion about marketing to others
•Take advantage of the influence of othersto push sale
Orders : 45 T-ShirtsInteraction: 1876 likes, 234 comments, 27 sharesCost money: 1.245.000đRevenue: 11.250.000đProfit: 5.280.000đ
•Create more activities to demonstrate YM values
•Communication should be focus on the inspiration of YM, not only himself
•He can post and share the values he received from YM and now he can apply for you

6. I want to have a best start in Marketing field to ensure my future career
Give them a place to learn and practice marketing skills
Create a connection between TC and YM by FROM O TO HERO CAMP, let a T-shirt become a thing and milestone to remember about this CAMP
Brand role
Insight
Strategic approach
with 24 intensive hours of Mar world
Day 1-2: Trigger TC about the values of YM CAMP
Day 3-8: Let’s register the CAMP
Do you want to truly experience marketing world?
Join the camp to learn and experience marketing from YM values
FB post on YM Fanpge
Tactics: FB seeding
FB Group to update benefit
Tactics: FB event, Group seeding
Relationships
Key
Message
Key
hook
& Tactics
Objective

7. •At first -execution not so good
But, the first post to trigger TC is not clarify enough about the values of participants receive in camp
•After that: more consistently & clearer
•Content isn’t good&deepenough
•Communicate over promise of YM
•Use Bit.ly to measure the effectiveness of each activity
•Strong message, use influencer to persuade TC but not so much
•There are many packages to help drive sale better
•Group should be interactive and offer more benefit to TC
•Improve the content of the CAMP CLEARer, help TC easy to understand information
•Need leverage strengths of YM
•Find the way to engage Empowers & elitersmore frequently
•Find a suitable time for TC to join the camp
Orders: 50 shirt
Interaction: 978 likes, 44 comments, 51 Shares
Costs money: 0đ
Revenue: 14.068.000d
Profit: 8.818.000d
•The most feasible idea

8. I need a COMMITMENT to challenge myself to prove that I'm passionate about marketing
Inspire them to take the challenge in elite program
Make them feel inspire and dare them to take the challengeon FB group and FB event, where they can accept this challenge
Brand role
Insight
Strategic approach
By himself –example of the efforts in YM challenge
Day 1-2: Trigger the challenge between TC
Day 3-5: Challenge TC with the assignments of YM
Day 5-8
I CHALLENGE YOU CHALLENGE YOURSELF
Young Marketers I challenge
FAIL
FB post on YM Fanpge
Tactics: Facebook seeding
Clip Young Marketers I challenge
Tactics: FB event, FB Group
FAIL
Key
Message
Key
hook
& Tactics
Objective

9. •Not so much improvement & take learning through each day
•Message is not clear and simple enough to drive TC buy YM T-shirt
•Execution is not good enough, still make TC confuse
•Low Interaction ( Group isn’t update frequently)
•Need to simplify and focus on the angle of TC insight -so that it can drive them to join
•Make it CLEAR, simple, unique, RELEVANT and APPEALING to consumer, let them see the motivation strong enough to take the challenge
•Create a materials like certificate for TC when they register or complete challenge
Sell 10 shirts
Effort and enthusiasm, always seek for the better solution to improve himself
Achieve the attention on first steps but didn’t invest time & effort enough to update & maintain fanpageand group regularly.
Need to find the reason why customers should buy YM T-shirt first before challenge them

10. TARGET
IDEA
EXECUTION
Need simple and FOCUS on TC insight, easy to communicate
Need to involve others contestants to support them achieve the goals
Must be CLEAR, SIMPLE, UNIQUE, RELEVANT and APPEALING to consumer,
Let them see the motivation strong enough to join your activities
Need clearly as possible
Must find an insight not only can sell the YM T-shirt but also leverage YM equity