September 2011 Best Practice Network Webinar series, presented by VolunteerMatch
Cause marketing has become the buzzword on the lips of every company interested in social good, but what does it really mean? And what does it look like in practice? Join Joe Waters, expert blogger and author of Cause Marketing for Dummies for a back-to-basics lesson on cause marketing, and advice for how companies can harness its power. In this session, Joe will explain the many forms of cause marketing and offer tips for how to build, execute and measure a program's success.
Joe Waters teaches small nonprofits and businesses how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders. He's worked with many local and national companies, including Pepsi, Valvoline Instant Oil Change, Staples, Zipcar, Fuddruckers, Virgin America and The Boston Bruins.
Joe blogs at the web's #1 cause marketing blog, Selfishgiving.com. He's the co-author of Cause Marketing for Dummies.