Why rebranding?

1,639 views
1,539 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,639
On SlideShare
0
From Embeds
0
Number of Embeds
374
Actions
Shares
0
Downloads
48
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why rebranding?

  1. 1. Why rebranding? By Charlie Pongsangangan Google Analytics Individual Certified
  2. 2. symbol experience trademark term designname What is story BRAND?…or any other feature that identifies one sellers goodor service as distinct from those of other sellers…
  3. 3. If we sayBRANDis a person
  4. 4. BRAND is … The way he/she dressThe way he/she talks Life Style Looks Etc. Color he/she wears
  5. 5. Logo Symbol Character Act Slogan BRAND Color elements Tag Line Language
  6. 6. BRAND Logo typeTypography Symbolic
  7. 7. typographyBRAND
  8. 8. symbolicBRAND
  9. 9. Typography & symbolic BRAND
  10. 10. BRAND =PERCEPTION
  11. 11. Because we say BRAND is a person
  12. 12. soBRANDcan gets old
  13. 13. that’s why we have toreBRANDing
  14. 14. new symbol new experience new trademark new term new designnew name new story What is reBRANDing?…or any new other feature that identifies one sellers goodor service as distinct from those of other sellers…
  15. 15. reBRANDing =NEW PERCEPTION

×