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Why rebranding?
 

Why rebranding?

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    Why rebranding? Why rebranding? Presentation Transcript

    • Why rebranding? By Charlie Pongsangangan Google Analytics Individual Certified
    • symbol experience trademark term designname What is story BRAND?…or any other feature that identifies one sellers goodor service as distinct from those of other sellers…
    • If we sayBRANDis a person
    • BRAND is … The way he/she dressThe way he/she talks Life Style Looks Etc. Color he/she wears
    • Logo Symbol Character Act Slogan BRAND Color elements Tag Line Language
    • BRAND Logo typeTypography Symbolic
    • typographyBRAND
    • symbolicBRAND
    • Typography & symbolic BRAND
    • BRAND =PERCEPTION
    • Because we say BRAND is a person
    • soBRANDcan gets old
    • that’s why we have toreBRANDing
    • new symbol new experience new trademark new term new designnew name new story What is reBRANDing?…or any new other feature that identifies one sellers goodor service as distinct from those of other sellers…
    • reBRANDing =NEW PERCEPTION