Social Network and Online Community

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A short brief history of Social Network and Social Reaction.

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Social Network and Online Community

  1. 1. Social Network and Online Community By Charlie PongsanganganGoogle Analytics Individual Certified
  2. 2. Charlie Pongsangangan- Management Information System, Chulalongkorn University- MBA, Chulalongkorn University- Strategist and Social Media Planner, MAXions- Columnist, S+M Magazine- Translator
  3. 3. What’s Social Network?
  4. 4. social networknoun 1.a network of friends, colleagues, and other personalcontacts: Strong social networks can encourage healthy behaviors.
  5. 5. Maslow’sHierarchyof Needs
  6. 6. No one wants to be lonely
  7. 7. Social needs such as relationships, family,intimacy, belonging, etc.
  8. 8. relation between people
  9. 9. relation between people online
  10. 10. social networknoun 2.Computers .a.an online community of people with a common interestwho use a Web site or other technologies tocommunicate with each other and share information,resources, etc.: a business-oriented social network.b.a Web site or online service that facilitates this communication.
  11. 11. Origin of Social Network
  12. 12. www.sixdegrees.com
  13. 13. the service closedwww.sixdegrees.com
  14. 14. 20032005200620xx ???
  15. 15. What it is Behind the Social Network?
  16. 16. Moore’s LawIn 1985, Moore said that;“Computer chip capacity would double every 18 months.” Gordon Moore
  17. 17. Moore’s Law
  18. 18. 1946 Eniac
  19. 19. 2012 iPhone
  20. 20. TechnologyUser Device Content Platform
  21. 21. Faster chip set, Smaller Size, More Technology Powerful, etc.User Device Content Platform
  22. 22. Technology Portable, Mobile, Desk Set, etc.User Device Content Platform
  23. 23. TechnologyUser Device iOS, Content Platform Android, Window, etc.
  24. 24. Technology User DeviceLocationBased, Content PlatformPhoto, Text,etc.
  25. 25. Trend, Friend, TechnologySocial, Needs,etc. User Device Content Platform
  26. 26. User
  27. 27. 80/20
  28. 28. Vilfredo Pareto, 1848-1923 The Italian Economist Who Introduced the Concept of Pareto Efficiency
  29. 29. Pareto’s Diagram80/20The Long Tail
  30. 30. Bossa Nova Punk House AmbientSpeed Metal Garage Celtic Progressive-Rock Acid Jazz
  31. 31. Because of TechnologyPeople can find their “unmet needs”
  32. 32. Punk-Rock
  33. 33. Phenomenon
  34. 34. Crisis Change in Consumer Behaviors
  35. 35. What do we dothe first thing in the morning?
  36. 36. What do we dowhen we want tobuy something?
  37. 37. Are You Connect to the Internet?
  38. 38. Survey reveals the evolving nature of Australians’ social media usage- 51.6% access social media at work- 41.9% while watching TV- 34% on holiday- 33.8% in bed- 23.3% during meals- 14.8% while shopping- 21.5% in the bathroom- 3.2% in a place of worship- 2.8% (64% of them men) ‘during intimate moments’!
  39. 39. Facebook Population
  40. 40. Facebook Population812,119,620Almost 3 Times bigger than USA
  41. 41. Thailand Population : 66,720,153 Internet users : 18,310,000 : 13,684,540Estimate Mobile Phone : 70,000,000 Estimate Smart Phone : 30%
  42. 42. The World Is Obsessed With Facebook http://www.youtube.com/watch?v=xJXOavGwAW8
  43. 43. Mobile Addicted
  44. 44. Mobile is not only Mobile
  45. 45. The War VS
  46. 46. User Oriented
  47. 47. CloudContent
  48. 48. Case Studymilliontreesforking
  49. 49. Brief1. Tree Planting Online2. Limited Time3. 1 M. Trees
  50. 50. Obstacle Competitors Same Content Same Result
  51. 51. We’re Looking for PossibilityOnline > Social Network > Facebook?
  52. 52. What Facebook can do for us?
  53. 53. INVITECOMMUNICATION COMMUNITYSHARE
  54. 54. Consumer InsightWhy we use Facebook?
  55. 55. Our First AssumptionInterest in Opposite Sex
  56. 56. Our SecondAssumptionMost of PeopleUse More GoodLooking Picturethan His/HerReal Face
  57. 57. Facebook Display
  58. 58. Facebook Display Real Face
  59. 59. HTML 5
  60. 60. Our Goal1 Million TreesIn 4 Months
  61. 61. From Our Strategies1 Million TreesIn 4 Weeks
  62. 62. The Social Network
  63. 63. Main Stream Social NetworkNiche Social Network
  64. 64. Main StreamSocial Network
  65. 65. NicheSocial Network
  66. 66. Case Study - Second Life
  67. 67. • It’s aggregator engine of virtual reality.• Developed by “Linden Lab”• Free• No story, No mission, No Money!! You must create on your own
  68. 68. www.anshechung.com
  69. 69. Virtual Company
  70. 70. Virtual Concert
  71. 71. VirtualUniversity
  72. 72. Virtual Embassy
  73. 73. Case StudyIMC and Social Network
  74. 74. Timeline30.03.07Rumors Spread
  75. 75. Timeline30.03.07Rumors Spread 10.07.07 Slusho
  76. 76. Timeline30.03.07 27.07.07Rumors Spread MySpace Added 10.07.07 Slusho
  77. 77. Timeline30.03.07 27.07.07 27.12.07Rumors Spread MySpace Added Oil Rig Destroyed 10.07.07 Slusho
  78. 78. Cloverfield Oil Rig Never Before Seen Video http://www.youtube.com/watch?v=gCgvbg1T2Wc
  79. 79. Timeline30.03.07 27.07.07 27.12.07Rumors Spread MySpace Added Oil Rig Destroyed 10.07.07 Slusho 18.01.08 Movie in Theater
  80. 80. Timeline30.03.07 27.07.07 27.12.07 Late 07 – Mid 08Rumors Spread MySpace Added Oil Rig Destroyed Blog Posted 10.07.07 Slusho 18.01.08 Movie in Theater
  81. 81. - News Update- Social Connect- Communication- Knowledge- etc.
  82. 82. - News Update - Privacy- Social Connect - Cyberbullying- Communication - Risk- Knowledge - No face-to-face Interaction- etc. - etc.
  83. 83. Social Network Trend
  84. 84. Gutenberg Diagram
  85. 85. Gutenberg Diagram
  86. 86. Gutenberg Diagram
  87. 87. Eye Detector
  88. 88. Blippar - Augmented Reality http://www.youtube.com/user/blippar1

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