Jose Carrillo Valdez, Jeff Enquist, Sonia Samagh, Peter Hudnut, Varun Jain, Lou Munilla

1. Designing Happiness WantIt Health Bars “You don’t have to be a nut to love WantIt Bars” Sonia, Jeff, Lou, Pepe, Pete & Varun

2. When we overcomplicate things, we lose focus, and often end up achieving nothing, or end up in a worse position than before

3. Over time, the health bars business has become overly complicated, confusing, a little less happy… “Oh and don’t forget to buy some granola bars when you go to the grocery store. You know, the ones I ALWAYS get” Uh… right… A recipe for disaster

4. …not to mention misleading, downright dangerous, and often only focused on profit How did we get there in the first place? How can we fill the void?

5. Granola Bars and Health Food in general often only focus on one dimension of happiness of the human being Friend Health Parent HAPPINESS Soul Partner Work

6. What if we could impact more dimensions?

7. To achieve this, we need to design an organization that impacts the customer with its superb service and devotion to wellbeing Hopefully turning distant, vague, and even a little creepy (admit it!), help and service proposals… …into something high-touch, human, understanding, and even a little crazy I’m not tense, just terribly, terribly alert

8. Organizational Design

9. Happiness is a journey, not a destination We take a holistic approach to well-being and constantly remind employees that we are in it for the long run… Therefore triggering the long-term deep emotions and motivations that give us the feeling we are making a difference in someone else’s life

10. But to go that deep, we need to jump off the ledge first By designing HR policies that reward employee creativity By providing small rewards to provide fleeting moments of happiness By rewarding employees after long hard slogs Creating shared experiences, to increase the feeling of belonging Keep our employees healthy and cater to their well-being and creativity Capturing the moment using social media, spread the word out to the world Flexible work environment, family and friends are more important than the workday

11. By impacting our employees in all areas of well-being, we set the stage for something larger Friend Health Parent HAPPINESS Soul Partner Work If we give our employees meaning and a sense of belonging, we give them the tools and empowerment to transmit that to our customers

12. How would we go about impacting our customers across multiple dimensions?

13. By reminding ourselves that we are not just a “Granola Bar Company”…

14. Sell, don’t confuse We want to make it easy for consumers to purchase our bars, we plan to make our displays as simple as possible. Color-coding of the packaging, less imagery and buzzwords, and more useful content is what we want to use to sell our bars.

15. Increase our presence in social media (that’s so clever), constant updates, interesting, appealing content BE THERE… Partner with hospitals, gyms, country clubs, universities, sponsor races, etc.

16. Reach out… Set up a call-center where we will offer advise and health tips. Make that number available everywhere. While we are at it, we want to turn this…

17. Into this… Innovation is everywhere, not just (specially not) in Corporate Headquarters. Our call-center employees share space with administration and operations.

18. Our call center is the brain of our operations. Here is where we transmit our ideas, foster innovation and hear our customers. It is also the main point of contact through which we feel what consumers need, how we are satisfying their needs, and areas where we can improve. We can only become the best health bars/well-being company in the world by taking a complete, total immersion approach to well-being. Of this approach, the health bars are in the front line, but it is not what we are about as a company. As we said before, we are in it for the long run, and we hope to transmit that to our customers and most importantly, to our employees, the ambassadors of our brand.

19. THANK YOU! WantIt Health Bars “You don’t have to be a nut to love WantIt Bars”