Trends helps us to shape ourselves according to consumers’ expectations, following are 3 trends which are affecting the consumer. It is now up to us to use them or ignore them

1. Emerging
Consumer
Trends
Customer Trends with Ayesha Saeed
2012
www.CustomerTrendlog.com

2. INSIGHT: The Aware
Consumer
We are talking to consumer,
who are well traveled,
informed and aware about
Customer Trends with Ayesha Saeed
their rights.
They are becoming allergic to
meaningless brand promises.
And legislation and watchdogs
are giving them new
information about their
choices
www.CustomerTrendlog.com

3. OPPORTUNITY: The
Aware Consumer
They seek a genuine
relationship with brands.
Customer Trends with Ayesha Saeed
Be Honest with them, try to be
a partner to them in their
journey of life.
www.CustomerTrendlog.com

4. INSIGHT: Lonely but
connected
Massive friends on FB but
Living alone.
Customer Trends with Ayesha Saeed
Consumers are disconnecting
from real life. And they know
this.
www.CustomerTrendlog.com

5. OPPORTUNITY: Lonely
but connected
Help consumers' to get back in
Customer Trends with Ayesha Saeed
touch with Real Life.
www.CustomerTrendlog.com

6. INSIGHT: Seeking a
Meaning
Gen Y is more aware and
hence are more conscious.
Trend watching calls it
Customer Trends with Ayesha Saeed
Emereging Maturlism,
you may call it a consumer who
wants to make a positive
impact
www.CustomerTrendlog.com

7. INSIGHT: Seeking a
Meaning
Offer consumers a chance to
add a positive foot print, you
will be pleasantly surprised
Customer Trends with Ayesha Saeed
www.CustomerTrendlog.com

8. • Thanks for reading – you can access more related posts at
Customer Trends with Ayesha Saeed
www.customertrendlog.com
www.CustomerTrendlog.com

9. Related Studies
• http://danicarlucci.com/2012/02/23/generation-mobile-why-gen-y-is-
the-most-well-travelled-yet/
• http://ebizine.com/trendtracker/nine-probable-key-consumer-trends-for-
the-2011/
• http://trendwatching.com/trends/pdf/2011-
12%2012%20TRENDS%202012.pdf
Customer Trends with Ayesha Saeed
www.CustomerTrendlog.com