Corporate Excellence Through Enlightened Leadership

Sustainable Business Values
© Enlightened Leadership
1

● Business is an art of entrepreneurship.
● Every successful enterprise requires three men: a
dreamer, a businessman, and a son-of-a-bitch. ~
Mc Arther
● The spirit of entrepreneurship is a way of life. You
can be an entrepreneur as a Businessman and
also as a Manager.
I wanted to be an editor or a journalist, I wasn't
really interested in being an entrepreneur, but I
soon found I had to become an entrepreneur in
order to keep my magazine going. ~ Richard
Branson
Ver. 1
2

All business is for creating money and
management of money. Profit is the very
Soul of an organization. Brahma
created the cosmos and with that an eternal
organization has come into being. Within
that organization he embedded two eternal
values: Lakshmi (Goddess of Wealth)
and Saraswati (Goddess of
Knowledge). All knowledge is for
money, and all money is for more
knowledge.
3

1. People: Innovative, creative and highly motivated.
2. Products: World class and value for money.
3. Processes: Highly dynamic and evolving. Focus on
continuous and ongoing improvement. Improving on
improvement is the only goal.
4. Promotions: Creating highest customer attraction.
Speak what you do and do what you speak.
5. Profits: Let the bottom line speak. Consistent and
growing. Increasing shareholder value is the only goal.
The shareholders are stakeholders. A stake is
an investment. And this investment seeks to
have a ROI.
4

The Vedas and Upanishads say
that the whole creation is made up of
five basic elements called
Panchabhutas or Panchatatvas.
In the same way every modern
organization is made up of five
basic constituents or building blocks.
These are the five pillars or 5 Ps
of any modern organization.
5

Promotions Products
People
Processes
Profits
1
2
3
4 5
6

Money
Lakshmi
Knowledge
Saraswati
All knowledge is for money, and all money is for
more knowledge. There are two key people in
any organization - CEO and CFO. The job of the
CEO is to create more money and the job of the
CFO is to retain and invest that money. Both
require knowledge in their respective functions.
7

● Brahma created a Cosmic Organization and handed over to
Vishnu for Sustenance, and to Shiva for Transformation.
● While inheriting, the two values - Lakshmi (Goddess of
Wealth) and Saraswati (Goddess of Knowledge) started
fighting with each other.
● Lakshmi started saying that she is greater than Saraswati. And
Saraswati started showing that she is greater than Lakshmi.
● Lakshmi was needed for growth and prosperity.
Saraswati was needed for knowledge and harmony.
Vishnu could retain both of them saying that
with knowledge one can read and write. But
without money one can not buy the tools of
knowledge like books and pen required to gain
that knowledge.
8

● People precede everything. New people create new
values and new organizations.
● Are we exchanging products or services? Are we
exchanging costs, profits or prices? Not really!! We
are all exchanging values.
● What is a value? Customer perceives the value.
Markets determine the price and we only add cost.
Competition? Only wrong values fight
the right values. Only old values fight
the new values. Dollar ($) is only an
exchange for sharing values.
9

Enlightened Leadership gives rise
to creation of new values. These
values become the foundation of the
culture of new organizations. New
values create new organizations. The
whole competition is that the
old values fight the new values.
If you don't have a competitive
advantage, don't compete. ~ Jack
Welch © Enlightened Leadership
10

● Only two “Hot Spots” on earth, China and India.
● China for Manufacturing and India for Services.
● “Made in India” is still a far distant dream and a
far greater challenge. Don't say “India Made”.
● Even China and other countries are fast
approaching the services market.
● India already lost the ground for manufacturing.
● Reality bites. Let “Made in India” be a reality.
India should think of a holistic growth
including Agriculture, Education,
Manufacturing and Technology.
11

● We all say attitude is 100%. Yes, that's true!
● Each one has an attitude and it is definitely
100% and there is no doubt about it.
● What is the guarantee that it can not be a
wrong attitude?
People with right attitude is a winning
edge. Wrong is bigger than the right
for the fault of the right (RA - 162%,
WA - 177%). © Enlightened Leadership
12

● Intellectual Quotient (IQ) has been a thing
of the past.
● World is now talking about Emotional
Quotient (EQ). Management Gurus are now
talking about Quality People.
● What is Spiritual Quotient (SQ) that I am
talking about then?
SQ = IQ + EQ. People with pure mind and pure
heart. People who are highly innovative and
creative. People who are inspired and self-
driven.
13

Physical, Intellectual, Emotional and
Spiritual are not four different
compartments. Body is Physical. Mind is
Intellectual. Heart is Emotional. Mind
should speak what the heart feels. And the
body should do what the mind and heart
say. Spirituality simply means that all
these three - the body, mind and heart are
in sync with each other. This oneness is
our true Being. This is Spirituality.
14

Spiritual Quotient (SQ) is a sum of
Intellectual Quotient (IQ) and Emotional
Quotient (EQ). IQ means a mind without
negative thoughts. EQ means a heart
without negative emotions. SQ is
nothing but our Happiness Quotient.
Happy people give more
productivity and better
performance. Mathematically,
15

● People who are immensely happy. People who are
emotionally healthy. SQ is our happiness quotient.
Our real nature is Sachitananda.
● Albert Einstein says, “The most beautiful
experience we can have is the mysterious. It is the
fundamental emotion that stands at the cradle of
true art and true science”. He also says,
“Imagination is more important than knowledge”.
Let the mind say what the heart feels.
Upanishads proclaimed: Aham
Brahmasmi. © Enlightened Leadership
16

Our real nature is being a
Sachitananda. Let the mind say
what the heart feels. Happiness is
the index of our Spiritual Quotient.
Spiritual Quotient simply means
the absence and dissolution of
negative thoughts and negative
emotions.
17

● Earlier they talked about the top of the Pyramid.
● Now they are talking about the bottom of the
Pyramid.
● Archaeologists and Scientists have always tried
to study the mystery of the Pyramids.
● At one place in the Pyramid there is an infinite
energy. The heart of the Pyramid is a mysterious
place.
The real profits lie at the Heart of the
Pyramid, neither at the top nor at the
bottom. © Enlightened Leadership
18

The Pyramid is really a mysterious
place. At one place in the Pyramid
there is an infinite energy of
empathy, love and compassion.
Profits lie neither at the top of
the Pyramid nor at the bottom
of the Pyramid. Profits lie at
the heart of the Pyramid.
19

● Business and Entrepreneurship is a Leadership.
● It is a responsibility for Profits, People and Prosperity.
● A business that makes nothing but money is a
poor business. ~ Henry Ford
● Enlightened Leadership is a far bigger
responsibility. It is an ultimate goal and an ultimate
value.
● If all rat race is only for survival then when will we
live? Let us stop merely existing and start living.
Ver. 2
Enlightened Leader has reverence
for both Dhamma and Dollars ($).
20

All business is leadership. It is
intended for creating wealth and
prosperity. But this is only one of
the values of the cosmic
organization. All knowledge is for
money and all money is for more
knowledge. The Enlightened
Leader has reverence for both
Dhamma and Dollars ($).
21

Brahma
Vishnu
Shiva
Creating a
Value
Sustaining
the Value
Transforming
the Value
1
2
3
Three custodians of the
Cosmic Organization.
22

Red
Ocean
Blue
Ocean
Competing in a Red Ocean is only a survival
strategy. One has to continuously create Blue
Oceans to stay ahead of competition. Creating
Blue Oceans is an eternal Leadership Strategy!
23

Start-up
(Survival)
BE
(Break-Even)
Profit
Profit +
(Beyond)
1 2 3 4
All businesses move in the above four phases. One has to
continuously struggle to stay ahead and go beyond. This struggle is
possible only through Innovation and Creativity. But ultimately the
value called Business has to be sustainable. One has to always work
out a sustainable framework. This sustainable framework is
Innovation and Creativity, and continuous creation of Blue Oceans.
Accelerating rate of returns should be the focus. But for some rare
ones the very definition of Business and Profit may undergo a great
change. They may try to look at things and life very differently.
24

● Google, Apple, Facebook and Twitter change the
very paradigm in the world of Technology and
Business.
● Bill Gates and Warren Buffett move from only
Business and Profit to Corporate Social
Responsibility and Charity. They move from Dollars
($) to Philanthropy as Social Responsibility.
Ver. 4
Buddha moves from Business to Buddhahood. He
moves from Money to Moksha. He moves from
Numbers to Nirvana. He moves from Dollars ($) to
Dhamma. He innovates and creates an eternal Blue
Ocean. Ver. 5
25

Business Leadership is the first best step. Profit is the
very soul of any business or commercial organization.
But profit is only a survival strategy. Something more is
needed. It is a Transactional Leadership. Earlier it was
being said that the profits lie at the top of the pyramid.
Then they talked about profits at the bottom of the
pyramid. But this is only a myth. Look for the new
outlook »
26

Social Leadership is the second best step. It is looking
beyond the Profit zone. This is social scaling up of the
business. This is a Transnational Leadership. The whole
web is a continuously growing network of people and
organizations. It is a great opportunity for a social
intelligence to leverage your business. The possibilities
are infinite. Look for the necessary tools »
27

This is the third best step or the last best step. It is a
Transformational Leadership. It is bringing a catalytic
change in the organization and its culture. It is looking
far beyond into the eternal future. It is a far bigger
vision. It is a shared sensitivity towards everyone and
everything. Leadership is a great change and challenge.
Look for the ways and means of change and
transformation »
28

Corporate Excellence Through Enlightened Leadership

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Corporate Excellence Through Enlightened Leadership