Pete Saunders from ProjectProject discusses a number of core differences between mobile websites and apps and present three case studies of health related projects where the advantages of device technology became a deciding factor in their developments. Presentation from DrugInfo seminar: Leveraging social media. Melbourne, Australia, 16 July 2013

1. Mobile website or app:
What’s best for your message?

2. Mobile websites: advantages
· Mobile sites can work on any mobile device.
· Relatively less expensive to develop.
· Indexed via search engines/websites/blogs.
· Doesn’t require an app store.
· Instantly accessible.
· No need to manually update.
· Draws content from an existing CMS.

3. Native apps: advantages
· Better performance and user experience.
· Distribution through native app stores
(another promotional avenue).
· Utilise native functionality: camera, push
notifications, GPS, gyroscope, link to other
apps.
· Allows for interactivity and gamification

4. Whether you build a
mobile website or a
native app comes down
to what you want to
achieve.

5. Case studies

6. PicSafe Medi

7. CareSpace

8. QLingo

9. The crux

10. Mobile devices are the most
powerful and personal tool for
direct communication.

11. Don’t just talk at users,
take a seat at the table.

12. Think about who you’re
targeting and how they
interact with their
devices.

13. Don’t try to do everything.
Do one thing really well.

14. Create an experience that
users will want to return to.

15. Thank you.