1. Transforming Organizations
...to effectively leverage Big Data & Analytics
Atif Abdul-Rahman
@atifshaikh
Tavess Telecoms Analytics & Big Data Forum
10-11 September, 2013, Dubai

2. The Era of Everything BIG!
Big Data Market to Reach $46.34 Billion
by 2018 - MarketsandMarkets

3. 8/10Analytics Goals
Not Achieved!
1/12Satisfied with
Analytics ROI 
600 Executives Surveyed by Accenture in 2011…still true

4. The
Big Bang
Theory of
Analytics

5. Data Management
Algorithms &
Techniques
Tools &
Technology
Infrastructure
Big Data Strategy
Funding & Clout
Human Resource
Culture
Innovation
Fragmentation
SocialComplexity Wicked Problems
Tame Problems

6. Culture eats Strategy
for breakfast Attributed to Drucker

7. Dan Ariely exposes us…. We are not just irrational…

8. Organizations are
doing very well in
analytics who have
it embedded part of
the culture not
just part of the
strategy

9. The HDFS for
Organizations
Trust |Habits|Drive|Feelings|Skills

10. “Trust is one of the most complex
assets a business must manage”.
Edelman Trust Barometer

11. TrustCan Data Reveal Any Truth?
Can My Data Reveal Some
Truth?
●Rationality
●Inquisition
●Objectivity
●Data Governance
●Data Quality
●Data Stewardship
Trust Circles & Beliefs

12. Routines
Rewards
Cues
Habits
Embed Analytics in the 'Flow‘ of Work

13. When was
the last
time you
challenged
them?
Drive

14. Motivation
Action
Stockdale Paradox
Good to Great, Jim Collins
Discovery
Drive
Autonomy Mastery Purpose
Continuously discover intrinsic motivators for people to use analytics

15. Source: gamification.co

16. Feelings
People don’t remember the insights, but
they will always remember how those
insights made them feel (and act).

17. Feelings
Tell a (data)
Story
Call to Action
Create a
Success Story
Spread the
Inspiration
Dilemma
(Wicked Problem)
Discovery
Revelation
Inspiration
Determination
Justification
The Anatomy of a Story

19. Skills

20. Self Service Skills
The ‘last mile’ challenge with Big Data!
Courtesy: missinghumanmanual.com

21. 1.Competency Assessments
2.Analytics Skill Gap Register
3.Learning Readiness Assessment
4.Learning Approach Development
5.Learning and Feedback

22. A Framework & an Approach

23. Culture of Performance
Power to Compete
Execute on Strategy
Plan for Success
Move Beyond
Gut Feel
Increase
Visibility
6 Stages of
Culture
Drive Business Performance: Bruno Aziza, Joey Fitts

24. Monitor Exceptions Insights Decisions Actions

25. Monitor Exceptions Insights Decisions Actions
Tame Wicked

26. Monitor Exceptions Insights Decisions Actions
Tame Wicked
Increased
Visibility
Move
Beyond
Gut Feel
Plan for
Success
Execute on
Strategy
Power to
Compete
Culture of
Performance

27. Monitor Exceptions Insights Decisions Actions
Tame Wicked
Increased
Visibility
Move
Beyond
Gut Feel
Plan for
Success
Execute on
Strategy
Power to
Compete
Culture of
Performance
Pervasive
Analytics
Collaborative
Analytics
Blended
Analytics
Actionable
Analytics
Monitor Exceptions Insights Decisions Actions
Analytics Blind Culture
Analytics Driven Culture

28. Conclusions
• Analytics delivers when the culture is right
• Due to the wickedness of the culture problem, emerging fields like Analytics
didn’t address it in the past
• Addressing cultures are showing good +ve trends, best practices are
emerging
• The HDFS can be used to segment and target factors within culture
• Tackling Culture can be methodical and even analytics driven itself
• Teams must establish a framework to nurture an analytics driven culture
• Analytics teams must be empowered by knowledge and techniques of
organizational behavior
• One size does not fit all, experiment, learn from mistakes, evolve!