1. TARGET AUDIENCE
One of the most important things to consider
about adverts is the target audience –
the section of the public you are appealing to.
For instance, think about the target audience
for a face cream and a sports magazine.
They are likely to be very different, and will
be attracted by ideas and concepts.

2. OUTLETS
The different audiences will also encounter
different media so the advert needs to be
promoted through the appropriate outlets.
Think about the media you read and how the
adverts are connected. For instance, women’s
magazines tend to advertise beauty products
and cosmetics, whilst men’s magazines sell cars
and sports equipment.

3. STARTER QUIZ
Target Audiences Mix ‘n’ Match
PRODUCT / COMPANY AUDIENCE
Cif Lemon Bathroom Cleaner Business men / women (25-65)
Kellogg’s Coco Pops Men (aged 20-65)
HSBC Bank Housewives (women 20+)
Smash Hits Magazine Families
Kodak Digital Camera Children (aged 4-14)
Oil of Olay Face Cream Kids and Teenagers (10-16)
First Choice Holidays Women (aged 30+)
WARNING! These are stereotypes!

4. THE ANSWERS
Target Audiences Mix ‘n’ Match
PRODUCT / COMPANY AUDIENCE
Cif Lemon Bathroom Cleaner Business men / women (25-65)
Kellogg’s Coco Pops Men (aged 20-65)
HSBC Bank Housewives (women 20+)
Smash Hits Magazine Families
Kodak Digital Camera Children (aged 4-14)
Oil of Olay Face Cream Kids and Teenagers (10-16)
First Choice Holidays Women (aged 30+)
WARNING! These are stereotypes!