1. MR
Market Research Services
from
Banner India Consultants
A reliable path for validating the
4P’s BIC@MR
E – 453 Greater Kailash, Part 2,
New Delhi – 110049, India
Tel : 46562890
akapoor@bannericon.com
Mob: 9810027126

2. Complexities, Size, Language and Market structures
India is more like a continent than a country with multiplicity of cultures, languages and hence behavior.
It requires a good understanding of cultural variations in designing studies as well as selecting local marke
ts.
India ranks 12th in IMD Global's ranking of national culture that ranks countries on their openness to for
eign ideas. It ranks 8th in flexibility and adaptability of people when faced with challenges.
For international investors, India is seen as a one single entity. However, different parts of India have diff
erent skill-sets to offer. Sensitization to that would go a long way in selecting a right markets.
Like in other countries, part-deliveries on in-between milestones is likely to result in a better output than
a complete outcome-driven engagement.
Indians, very true to their tradition, love to discuss the issue. This ensures that through discussions and w
ider wisdom, the best solution shall emerge. This is a bit different compared to some other cultures, where
not many people have the right to have a point of view. Foreign clients who respect this tradition are likely t
o gain maximum contribution from their Indian partners and market analysis.
India and Market Research

3. Indian Economy
– A snapshot
According to The World Bank, Indian economy is expected to grow at 7.5 per cent in 2015-16,
followed by further acceleration to 7.8 per cent in 2016-17 and 7.9 per cent in 2017-18
Gross Domestic Product (GDP) Composition by Sector (FY 2014)
Services: 65 per cent / Industry: 18 per cent / Agriculture: 17 per cent
Forex Reserves: US$ 354.40 billion as on March 11, 2016.
Gross Fixed Capital Formation (GFCF) at current prices: Gross Fixed Capital Formation (GFCF)
at current prices is estimated at INR 39.82 trillion (US$ 584.23 billion) in 2015-16
Value of Exports: India's exports stood at US$ 21.07 billion in January 2016
Cumulative FDI Equity Inflows: US$ 288,513 Million (April 2000 to December 2016)
Major Sectors Attracting Highest FDI Equity Inflows: Services Sector (18 per cent), Constructio
n Development (8 per cent), Computer Software and Hardware (7 per cent), Telecommunicati
ons (6 per cent), Automobile ( 5 per cent), Drugs and Pharmaceuticals (5 per cent), Chemical (
4 per cent), Trading (4 per cent) (Financial years 2016)

4. Our Services
Market - ing Research
• We provide accurate and up-to-date information -
o – To Undertake marketing effectively
o – Changes in technology leading to consumer tastes and resultant Mar
ket demand
o – Changes in the product ranges of competitors
o – Changes in economic conditions providing new Distribution channels
• Gain a more detailed understanding of consumers’ needs & views on
products’ prices, packaging, recent advertising campaigns
• Reduce the risk of product/business failure: – there is no guarantee th
at any new idea will be a commercial success – Can help to achieve com
mercial success
• Forecast future trends: – it can also be used to anticipate future custo
mer needs
3600
Approach
Secondary
Research
ISVs
System
integrators
End
users
Independent
Printer
vendors

5. Classifications
Marketing Research
Problem Identification
Research
• Market Potential & Share Research
• Market Characteristic Research
• Sales Analysis Research
• Forecasting Research
• Business Trends Research
Problem-Solving
Research
• Segmentation Research
• Product Research
• Pricing Research
• Promotion Research
• Distribution Research

6. Our Process
Devise an easy work flow for deliverables
Step 5 – Preparation of Report, Submission and Feedback
Step 4 – In depth assessment and the Analysing Data > Triangulation, Testing
Step 3 – Field Work / Collecting Data > Qualitative & Quantitative
Step 2 – Developing an Approach & Formulating a Research Design > A Hypothesis
Step 1 – Defining the Problem & Identifying the Questions

7. Identified Keys to Successful MR
Know what we are talking about !!
What’s the product? In depth knowledge…
Who are we selling to in existing markets? What is the client scope…
Look for answers to specific questions – The Questionnaire.
But don’t always expect specific answers, delve deeper…
Not everything can be found on the Internet, need to have a strong dedicated data
team and analysis

8. Our Advisors
Industry Specialists & Guides
 Captain Pawanexh Kohli
CEO, National Cold Chain Development, GOI
 Mr. Praphul Mishra
CEO, Netcarrots Pvt. Ltd.
 Dr. Sathish Kumar Sadhashivam
Technical Officer, Ministry of Urban Development, GOI
 Mr. Nikhil Kaura
Corp. Strategy & Market Research, Gionee Mobiles India

9. Our Research Guide
The Team Leaders
Mr. Sandip Ghosh
With over 25 years of diverse experience in providing leadership to new ventures with focus on Business dev
elopment and Geo-expansion. Extensive experience in Marketing & Market Research. Involved as Strategy C
onsultant to Corporate & Academia with specific emphasis on Coaching Senior management & Capability ac
quisition through JV and Strategic Alliance.
Mr. Ashhok Kapoor
As Executive Director & Chief Advisor, the business entrepreneur with in-depth experience in Journalism, Med
ia Publishing, Marketing, Public Affairs & PR and Market Research. Keen development in environmental proj
ects and waste to energy related sector specialising in government dealing with an understanding of political
structure with and self involvement. Entrenchment in Research, Public Advocacy & Consultancy with an expe
rience of over 30 years.

10. Case Study
Brand Audit/Usage & Attitude/Customer Satisfaction Measurement in 10 Cities
for copier paper brands for a leading paper manufacturing company.
Objective
Brand awareness (unaided/aided),
Brand recall, perception of the brand,
Usage attitudes & preferences,
Price-sensitivity & branding, availability of various brands, market potential, competition
Methodology
Extent: 10 major cities across India.
Survey of 450 consumers, 450 jobbers and 450 retailers
Benefits
Came to know about brand perception, market share and stand in the market, attitude of
different respondent-category, different promotional activities of competitors, etc.
Results
Have started so many promotional/advertising activities based on our recommendations.

11. Case Study
Feasibility of venturing into coated/laminated fabrics used in shoe uppers in
sport shoes for a leading manufacturing company.
Objective
Testing the feasibility of getting into the business of shoe-upper fabrics.
Suggesting strategy on product-mix, market-mix & distribution.
Methodology
Data collection through different secondary sources.
In-Depth interviews of various stake-holders of shoe-industry as well as industry experts
Benefits
Came to know about Market-size, Potential in the market and associated growth rate,
Identified right product-mix, market-mix and critical success factors in the business.
Results
Client has started working for establishing new plant.

12. Case Study
Feasibility study for a leading company on low cost housing using
Ferro Cement technology
Objective
The feasibility of low cost housing using
Ferro Cement technology.
Methodology
Covered around 27 villages across India in 10 states.
1. Consumers – 2000
2. Small & Local Contractors
3. Govt. Agencies
4. Micro finance Institutions
Benefits
1. Identification of MFIs.
2. Identification of prospective areas.
3. Market-sizing, segmentation etc.
Results
1. Client have already put the project into inception.

13. Case Study
Market-Opportunities Study For A Leading Fine Counts Spinning Unit.
Objective
Company bottom-line was negative. Engaged us to find out new product-mix, market-mi
x and customer-mix.
Methodology
70 countries were covered in secondary data based research.
Benefits
Markets identified- Japan, Korea, Italy & a few others
More profitable Product-mix identified.

14. Case Study
Business Research For An Export Promotion Council, Govt. of India.
Objective
To find out why India is week in PC fabrics exports & to advise all industry-level measure
s to bring it up.
Methodology
Secondary data collection.
Primary data collection (Qualitative survey of 100 respondents from the sector value-cha
in in north, south and west India).
Benefits
Council came to know that India is strong in some product category in PC but very weak
in a few other dominant categories, for which, we recommended special efforts on the p
art of the industry.

15. We welcome your queries
&
Thank You
for this opportunity to present our credentials and our resource
team capabilities for your specific requirements.
The Team ---