Ses 8december08 Chicago

Presentation for SES Chicago, 8 December 2008 Ashley J. Swartz, CEO of North America ,[object Object]

Open Source, Real Time Media Search insight through stories ,[object Object]

[object Object],Why does search get all the credit?

Search gets all the credit…its human nature ,[object Object],[object Object],[object Object],[object Object],[object Object]

Proposition: Apples to Oranges ,[object Object],[object Object],[object Object]

Proposition: Understanding objectives will result in understanding of gains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Funnel: Best practices Search Display High Touch Low Touch

Opportunity: Leverage new display technologies to obtain search insight ,[object Object],[object Object],[object Object],[object Object],This is nothing more than portfolio planning or defining a ‘media mix’

Fast Forward: Storytelling is the semantic web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 3.0: The Bespoke Web ,[object Object],[object Object],[object Object]

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Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ses 8december08 Chicago

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Ses 8december08 Chicago