Build an Internet Campaign Based on Know, Like, Trust

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Learn how to build an Internet Marketing Campaign that is focused on a niche and targeted customer. Build a community using the process of being doing business with you after they Know, Like and Trust your business.

With skepticism the highest in Hong Kong and all of Asia, getting people to trust you is what will set you apart from your competitors.

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Build an Internet Campaign Based on Know, Like, Trust

  1. 1. * Your Host: Art Lee For: HK Marketing for Internet DominationProperty of Internet Marketing Coach Ltd. Hong Kong.
  2. 2. * Attendees will be Muted During Presentation * During discussions all will be unmuted * Please Provide Feedback on the Group + or -, so we can improve * Please refer this Group *Property of Internet Marketing Coach Ltd. Hong Kong.
  3. 3. * Business Exchange Club - Business Networking * HK Social Media Current Social Media Trends * Hongkongwebanalytics.com – Kenneth Kwok * webwednesday.hk – Napoleon Biggs * WomenMediaNetworks.com * Startupshk.com, boot.hk *Property of Internet Marketing Coach Ltd. Hong Kong.
  4. 4. * Internet Marketing Strategic Consultant, HK * 16+ Yrs Technology Consultant * 12 Years in Silicon Valley U.S., 4 Years in Asia * Business Owner since 1987 * Currently operates several website blogs and online community membership sites * Member of Canadian Chamber of Commerce, Business Exchange Club *Property of Internet Marketing Coach Ltd. Hong Kong.
  5. 5. * Monthly Theme * Goal is to have businesses take action! * Week 1, Live Workshop – FREE TUESDAY * Week 2-4, In depth “How To Implement” training Webinars (Mon or Tues). * Receive Ebook or Presentations to cover Workshop Materials * Discounted and Freebies every month *Property of Internet Marketing Coach Ltd. Hong Kong.
  6. 6. * FaceBook Marketing * Email Marketing * Social Media Engagement * Video Marketing * Pay Per Click & Paid Advertising * Affiliate Marketing * Content Marketing * Digital Marketing to Reach China Customers *Property of Internet Marketing Coach Ltd. Hong Kong.
  7. 7. Ebook & Week 2-4 Presentations HKD 300 Value HKD 1000 Discounts & Freebies Week 1 Free Value HKD HKD 300 500-1000 Per Month *Property of Internet Marketing Coach Ltd. Hong Kong.
  8. 8. *Changing Landscape of Sales Cycle *What Encourages Customer Loyalty *Creating a Marketing Campaign Template *Building MomentumProperty of Internet Marketing Coach Ltd. Hong Kong.
  9. 9. * Mass Marketing vs. Niche Marketing (more costly, less effective, not targeted) * Expedited Customer Service * Reputation is more Public * Companies are more Transparent * Global Customer Base *Property of Internet Marketing Coach Ltd. Hong Kong.
  10. 10. *Property of Internet Marketing Coach Ltd. Hong Kong.
  11. 11. Know You Buy Like More TRUST You Refer YouOnline Marketing:Asia Has Highest %of Skepticism *Property of Internet Marketing Coach Ltd. Hong Kong.
  12. 12. * Know You * Like You * Refer You * Buy More *Property of Internet Marketing Coach Ltd. Hong Kong.
  13. 13. * The Most Defining Action of your Campaign * Surveys (Customers, Prospects, Competitors) * Digital Analytics * Trial and Error * Prospects, Customers, Business Partners, V.I.P. *Property of Internet Marketing Coach Ltd. Hong Kong.
  14. 14. * Product * What Solution does it provide? * Is Value communicated to customer? * Price * Retail, Discounted, Shared Revenue (Affiliate) * Bulk discount * Promotion * Limited time/quantity * Discounts to new or existing customers * Place * Where to your customers hang out/shop (online/offline)? * What devices do your customers use? *Property of Internet Marketing Coach Ltd. Hong Kong.
  15. 15. At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And steam can power a locomotive. SimpleTruths.com – YouTube “simple truths 212” *Property of Internet Marketing Coach Ltd. Hong Kong.
  16. 16. * 4 months - 96 members * KNOW- People know me by face * LIKE - Credibility and Authority Established * TRUST – Commitment Proven *Property of Internet Marketing Coach Ltd. Hong Kong.
  17. 17. * You don’t have to be everything to everybody * Select several niches and test several campaigns * Find the Hot Customers, increase Know & Like * Identify V.I.P. Fans, Help them to help you * Keep campaigns targeted and very focused *Property of Internet Marketing Coach Ltd. Hong Kong.
  18. 18. Get Busy Doing or Get Busy Losing! *Contact Art Lee at: *Facebook.com/artglee *Twitter: @artstribe *Linkedin.com/in/artglee *Email: artlee@internetmarketingcoach.hk *Web: InternetMarketingCoach.hk *Property of Internet Marketing Coach Ltd. Hong Kong.

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