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Your contact database is arguably your most precious asset, but it can't realize its full potential unless it is properly organized, managed, and tracked. In this class, we will cover various tools and methods that will help you create a comprehensive contact management process. You will learn how to make the most out of your business contacts by effectively using programs like Mailchimp and Social Media to track e-mail campaigns, lead generation, and conversion rates.
• Identify and evaluate various tools/methods for managing your contact database
• Understand how Mail Chimp integrates contact management and e-mail campaigns
• How to market to targeted contacts via Social Media