Visual Marketing with Instagram and Pinterest

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Using images on your webiste, blog, EDMS & social media channels have been a proven method to drive traffic and promote your business. People love the simplicity of a message relayed in an image and sometimes these images include text. It's much easier to capture attention and incite engagement.

We will look at different ways to create simple but effective images that can be used to promote your business. We will also cover how to integrate Instagram and Pinterest into your social media and marketing campaigns. Simple and effective.

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Visual Marketing with Instagram and Pinterest

  1. 1. Visual Marketing Your Host: Art Lee xpressinstagramservices.com  www.edudemic.com  1
  2. 2. Our Sponsor, the Hive 2
  3. 3. Purpose Learn Value Meet Like Minded Promote Talent 3
  4. 4. Feedback Grow Members Extend your Network 4
  5. 5. How to Connect • Hong Kong Freelance & SME Group • Hong Kong Marketing for Internet Domination 5
  6. 6. The Lazy Era • Bombarded with content • Message must be simple • Low retention • Scroll and View 6
  7. 7. Why • More engagement • Catches attention compared to text (mobile) • Drive more traffic • People are visual beings 7
  8. 8. Simplify 8
  9. 9. Explain 9
  10. 10. Express Data 10
  11. 11. Promote 11
  12. 12. Visual Blog 12
  13. 13. Get Attention 13
  14. 14. Create Own Content 14
  15. 15. Artistic Expression 15
  16. 16. Drive App/Videos 16
  17. 17. Post Content 17
  18. 18. What do you prefer? 18
  19. 19. Instagram & Pinterest 19
  20. 20. • Facebook purchased for 1 Billion USD • 100 Million Users • Trend to Visual Storytelling/Documentation • No difference between Personal or Business accounts 20
  21. 21. • Verified accounts for businesses • Pinterest buyers spend more than any other top global social media sites • Pinterest sends more traffic to other businesses than Google+, YouTube, & Linkedin combined. • www.pinterest.com/source/domain name, to see content pinned from any site 21
  22. 22. • Traffic • Branding • Awareness • Community • Resource • Research How it is used 22
  23. 23. X Promote • Use social networks your clients are using • Connect to offline marketing • Connect to other social networks (Instagram, Pinterest, Facebook, Twitter, YouTube) 23
  24. 24. How • Find influencers to build brand/conversation • Must work for audience participation (must engage) • Use Hashtags # • Top Tags web.stagram.com/hot/ 24
  25. 25. Create #ashtags -1,2,3 • Check what others are using first (hashtags.org) • Create a relevant hashtag • Promote/Publicise Hashtag to own it! (anyone can use) 25
  26. 26. Personal or Business • Decide if you are your company’s personality or create one • Create both = more work • Keep personal & business networks separate • image: posterchildprints.com 26
  27. 27. Pinterest Categories 27
  28. 28. Awesome Views 28
  29. 29. Tell a Story 29
  30. 30. Build Your Voice 30
  31. 31. • Create & Edit your own photos • Create for Social Networks for image sharing (focus on mobile more than web) • Users love mobile, but with videos and photos, tablets and PCs give better experience. • Have simple message, drive them somewhere • Images used to grab attention, like a headline 31
  32. 32. 32

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