Be the first to like this
Since the launch of Passbook onto Apple IOS 6.0 mid 2012, there has been a lot of confusion of what it is and what it does? At first glance, most people think that it’s just another Apple App that functions as a mobile promotional channel. The actual initiative of Passbook is to serve the ever-increasing demand and acceptance of the “electronic wallet”. Still confused? In this Info session, we will demystify Apple’s Passbook, the demand for the electronic wallet and how businesses, marketers and mobile developers can un-tap this new technology.
1) Tearing down the myths and wrong perceptions around the “electronic wallet”, specifically Apple Passbook
2) Understand the barriers to entry for any business wanting to implement mobile passes
3) Understand the massive opportunities for marketers and mobile developers to take on Passbook technology as a value added service to their clients
For more information on creating your own mobile marketing campaign with Passbook, visit www.PassKit.com.