For Advanced online course : Startup Board : Advanced Entrepreneurship. Venture-Lab 2012

1. for Stanford University Venture Lab 2012
Third Board Meeting
Date : 1 December 2012 ( Saturday )
Time: London, UK 2.00pm
Geneva, Switzerland: 3pm
Atlanta, New York, USA: 10am
California, USA: 7.00am
Malaysia: 10pm
Conference Call Information : Skype id :BeautyArbitrage
Skype Group : Arbirage

2. Agenda & Purpose
Agenda & Purpose (2 Minutes )
Highlight & lowlights summary (8 Minutes)
Action items from last Board meeting & Progress (16 Minutes)
Key challenges & Decisions / Next step for resolving & implementing
(32 Minutes )
Confirm next Board meeting time and location( 2 Minutes )

3. Highlights & Lowlights
 1) Email received from outsourcing company base in Belarus ( Refer Software
intellectual Property below )
 http://adexin.com/
 2) Advantage of our team location ( Startup Genome ranks world’s top startup
ecosystem )
 Srini ( Silicon Valley ) http://techcrunch.com/2012/11/20/startup-genome-
ranks-the-worlds-top-startup-ecosystems-silicon-valley-tel-aviv-l-a-lead-the-
way/

4. Highlights & Lowlights
 Cory (New York )
 http://dl.dropbox.com/u/3653347/Startup%20Ecosystem%20Report%202012%
20Part%201%20vers%201.2.pdf ( Read New York only )
 New York has established itself as a serious alternative to SV for startups in the consumer space
and those focusing on e-commerce, advertising, media and fashion.
 NYC companies tend to monetize earlier, with a higher ratio of paying customers. Even though
that may mitigate risk, it may also limit the startup’s ability to be highly disruptive.
 NYC has been able to clearly distinguish itself from SV with a strong emphasis on consumer
startups.
 NYC has a funding gap, with 70% less funding than SV in the second stage before product
market fit, probably due to a lack of super angels.
 NYC is slow in adopting new technologies such as Ruby on Rails and Python, relying more on
PHP and .Net. ( Refer Software Intellectual Property below )

5. Highlights & Lowlights
 NYC is more consumer oriented, with 35% more startups focused on consumers as their primary
paying customer, and 35% less focused on SMEs as their primary paying customer.
 For anyone tackling the consumer space and building an e-commerce, advertising, media or
fashion startup, NYC is a true alternative to SV. If a startup has already reached product/market
fit and is getting ready to scale, NYC can be a great spot for both raising money and for getting
global exposure.
 Sam ( London )
http://dl.dropbox.com/u/3653347/Startup%20Ecosystem%20Report%202
012%20Part%201%20vers%201.2.pdf (Read London only)
 London has burst onto the scene and has become the most successful Startup Ecosystem in
Europe, producing the largest output of startups in the European Union by far.
 London entrepreneurs focus 81% more on consulting as a side activity than SV entrepreneurs.

 London’s technology adoption is slower than SV. London startups rely more heavily on PHP

6. Highlights & Lowlights
 London entrepreneurs focus 81% more on consulting as a side activity than SV entrepreneurs.

 London’s technology adoption is slower than SV. London startups rely more heavily on PHP
(50%), and less on Java (10%), Ruby (13%), and Python (8%) compared to SV. ( Refer Software
intellectual Property below )
Peter (Malaysia/Singapore/Sydney/Melbourne)
Magdalena ( Geneva / Zurich )
http://money.cnn.com/gallery/technology/2012/09/19/startups-global-
cities.fortune/2.html

7. Action item from last meeting &
Progress :
 1) Team Building
 1) Result of Srini profile ( Salesdog ) survey : Chihuahua
 2) Logo & trademark (Brand Building)
 http://goo.gl/7df5h (Sam)
 http://www.logogarden.com/terms-of-service.php#diyweb (Magdalena )
 Existing logo
 3) Brand Positioning (Brand Building)

 One to one skype call ( Between Cory & Peter )

8. Key Challenges & Decision
Multiple Frames & Constraints :
 1) Team Building
 bricks: Team code of honor
https://www.google.com.my/#hl=en&sugexp=les%3B&gs_nf=3&tok=p
UWJlEydzZmtvb4u9gbJ-
g&pq=code%20of%20honor&cp=19&gs_id=12&xhr=t&q=code%20of%
20honor%20Blair%20singer&pf=p&tbo=d&biw=1280&bih=621&sclien
t=psy-
ab&oq=code+of+honor+Blair&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_
cp.r_qf.&fp=21da0c7e403e79ed&bpcl=38897761&
 Team Cultural http://vimeo.com/53906827
 walls : Team Building
 Cathedrals : Funding
 Constraints : Human Resources
 Celebrate every victory no matter how small , etc

9. Key Challenges & Decision
Multiple Frames & Constraints :
 2) Brand Building
 bricks : Logo & Brand positioning
 walls : Brand Building
 Cathedrals : Funding
 Constraints : Human Resources

10. Key Challenges & Decision
Multiple Frames & Constraints :
 3) Software Intellectual Property
 bricks : Ruby Vs .Net & PHP to connect with Database (Microsoft SQL)
 http://techcrunch.com/2012/11/20/startup-genome-ranks-the-worlds-top-
startup-ecosystems-silicon-valley-tel-aviv-l-a-lead-the-way/
 (Refer Highlight & Lowlights 2 above )
 Email received from outsourcing company base in Belarus
http://adexin.com/ ( Refer Highlighs & lowlights 1 above )
 walls : Software Intellectual Property
 Cathedrals : Funding
 Constraints : Human Resources

11. Key Challenges & Decision
Next step for resolving & implementing:
 1) Team Building
 Team Code of Honor, Team cultural, Spiritual Mission?
 2) Brand Building
 Logo & trademark, brand positioning , Mobile Apps?
Australia, EU, US? Internal Branding Vs External branding?
 3) Software Intellectual Property
 SQL Database, Business Intelligent, Point of Sales (POS)
,ERP, Facebook apps, Mobile Apps,

12. Next meeting time & location :
 Date : 15 December 2012 ( Saturday )
Time: London, UK 2.00pm
Geneva, Switzerland: 3pm
Atlanta, New York, USA: 10am
California, USA: 7.00am
Malaysia: 10pm
Conference Call Information : Skype id :BeautyArbitrage
Skype Group : Arbirage