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Green and Paperless –  Your Competitive Advantage NAME, AppFolio
Defining Green… Confidential ©2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Are Property Managers Interested In ‘Going Green’? ,[object Object],[object Object],[object Object],Confidential ©2008 This is especially relevant in the Northwest
We will cover today: ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
How and Why to Go Paperless
What Would a Paperless Office Look Like?  More Free Time Confidential ©2008 Saving Money Faster Rent Week  Less Toner Save the Trees Less Paper  Less Office Space Less Postage
3 Areas To Focus On When Going Paperless Get rid of paper (easier said than done!) Maximize your use of web-based tools (software, email, etc) Stay organized – Scanners and naming conventions Green your office too! Confidential ©2008
Many Typical Property Management Functions can be Performed Online Confidential ©2008 Task Action Benefit Communications --  tenants, owners & vendors Send email instead of mail Save $$ on postage, paper & time Rental Applications & Leases Move them online instead of paper Save time, Better tracking, don’t store paper files Work orders Send email instead of fax Save time, Better tracking, don’t store paper files
More Routine Tasks to Move Online Confidential ©2008 Task Action Benefit Distribute Payments  Distribute online instead of checks Save time, Save paper, Get $$ faster Collect Rent Online Offer web-based ACH for tenants No checks to process and manage!  Newsletters Email instead of mail Save paper, postage and time!
The More Paper You Eliminate, The More You Save – 2 Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
NARPM Also Offers a Class – Take it!  Confidential ©2008
#2 Get and Stay Organized PART 1 - Scanner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
#2 Get and Stay Organized PART 1 - Scanner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
#2 Stay Organized ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
#2 Stay Organized ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
3) Green Your Property Management Office ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
3) Green Your Property Management Office 5. Improve your office indoor air quality but adding some plants 6. Maximize your natural light and use task lighting.  7. Save a couple of degrees in heating and cooling the office Confidential ©2008
7 Simple & Inexpensive Ideas to Green Your Properties
Greener Properties To Attract ‘Greener’ Residents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Use Green & Non-Toxic Materials ,[object Object],[object Object],[object Object],Confidential ©2008
Green Appliances 4) When you can, encourage owners to upgrade to Energy Star Appliances (understand the green home certification standards) Refrigerators –  old refrigerators use a lot of electricity and can slowly leak chemicals Washing Machines –  front loading washing machines use less water & use less detergent which residents will love.  Dishwashers –   use less water and  energy and are a great selling point! Confidential ©2008
Heating and Cooling 5) Temperature control inside  the rental property: Thermostats –  use a programmable thermostat so a comfortable temperature range can be left on “auto” Water Heater –  add an insulation blanket to your water heater Furnace Ducts –   check for leaks and have them fixed so you don’t loose valuable heat Confidential ©2008
Landscaping Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Encourage Vegetable Gardening ,[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Make it Part of Your Ongoing Communications ,[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Now make ‘Green’ Your Competitive Advantage
Use ‘Green’ as Your Marketing Advantage ,[object Object],[object Object],[object Object],Confidential ©2008
More Education & Designations – Help You Market Yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Update Your Marketing Messages  To Attract Green Tenants ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Messaging to Attract Green Tenants ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Creative ways to make your properties stand out  ,[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Creative ways to make your properties stand out ,[object Object],[object Object],Confidential ©2008
Look for New Places To Connect
Now It’s Time to Promote Your ‘Green-Ness’ ,[object Object],[object Object],[object Object],Confidential ©2008
Promote Your Site: Free Places to list your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
Promote Your Site: 5 Free Places to list your site Example: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog – Talk about Being ‘Green’ ©2010 AppFolio, Inc. All Rights Reserved.
500 Million People Are Spending Time on Facebook! Use your Facebook Page Confidential ©2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quick Overview on Setting up A Facebook Page  (in case you don’t have one!) ©2010 AppFolio, Inc. All Rights Reserved.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use Facebook To Share With Your Tenants ©2010 AppFolio, Inc. All Rights Reserved.
Three things you can do when you get back to your office – Get started! Get rid of your paper! Buy a scanner and filing system Pick a couple easy ways to make your rental properties a little more green Incorporate Green Marketing messages into your online marketing  Confidential ©2008
More Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ©2008
What is AppFolio? Confidential ©2008 www.northpacificpropertymanagement.com/ Complete Solution Resident Applications  Built-in Screening Automated Payments Marketing Accounting Property Management Online Communication Websites
Introduction ©2010 AppFolio, Inc. All Rights Reserved.  Complete, web-based property management software Industry Education Sites, Free Educational Webinars

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Green & Paperless - A Property Manager's Competitive Advantage

  • 1. Green and Paperless – Your Competitive Advantage NAME, AppFolio
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  • 5. How and Why to Go Paperless
  • 6. What Would a Paperless Office Look Like? More Free Time Confidential ©2008 Saving Money Faster Rent Week Less Toner Save the Trees Less Paper Less Office Space Less Postage
  • 7. 3 Areas To Focus On When Going Paperless Get rid of paper (easier said than done!) Maximize your use of web-based tools (software, email, etc) Stay organized – Scanners and naming conventions Green your office too! Confidential ©2008
  • 8. Many Typical Property Management Functions can be Performed Online Confidential ©2008 Task Action Benefit Communications -- tenants, owners & vendors Send email instead of mail Save $$ on postage, paper & time Rental Applications & Leases Move them online instead of paper Save time, Better tracking, don’t store paper files Work orders Send email instead of fax Save time, Better tracking, don’t store paper files
  • 9. More Routine Tasks to Move Online Confidential ©2008 Task Action Benefit Distribute Payments Distribute online instead of checks Save time, Save paper, Get $$ faster Collect Rent Online Offer web-based ACH for tenants No checks to process and manage! Newsletters Email instead of mail Save paper, postage and time!
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  • 11. NARPM Also Offers a Class – Take it! Confidential ©2008
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  • 17. 3) Green Your Property Management Office 5. Improve your office indoor air quality but adding some plants 6. Maximize your natural light and use task lighting. 7. Save a couple of degrees in heating and cooling the office Confidential ©2008
  • 18. 7 Simple & Inexpensive Ideas to Green Your Properties
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  • 21. Green Appliances 4) When you can, encourage owners to upgrade to Energy Star Appliances (understand the green home certification standards) Refrigerators – old refrigerators use a lot of electricity and can slowly leak chemicals Washing Machines – front loading washing machines use less water & use less detergent which residents will love. Dishwashers – use less water and energy and are a great selling point! Confidential ©2008
  • 22. Heating and Cooling 5) Temperature control inside the rental property: Thermostats – use a programmable thermostat so a comfortable temperature range can be left on “auto” Water Heater – add an insulation blanket to your water heater Furnace Ducts – check for leaks and have them fixed so you don’t loose valuable heat Confidential ©2008
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  • 26. Now make ‘Green’ Your Competitive Advantage
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  • 33. Look for New Places To Connect
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  • 38. 500 Million People Are Spending Time on Facebook! Use your Facebook Page Confidential ©2008
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  • 41. Three things you can do when you get back to your office – Get started! Get rid of your paper! Buy a scanner and filing system Pick a couple easy ways to make your rental properties a little more green Incorporate Green Marketing messages into your online marketing Confidential ©2008
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  • 43. What is AppFolio? Confidential ©2008 www.northpacificpropertymanagement.com/ Complete Solution Resident Applications Built-in Screening Automated Payments Marketing Accounting Property Management Online Communication Websites
  • 44. Introduction ©2010 AppFolio, Inc. All Rights Reserved. Complete, web-based property management software Industry Education Sites, Free Educational Webinars

Editor's Notes

  1. There are three primary reasons to go green….
  2. Use less paper, toner and extra equipment like separate fax machines. Paper eats up a lot of admin time in filing, copying, faxing and general management of each scrap — a paperless office, therefore, increases productivity. It also reduces clutter and invites a more strategic use of space (no more file cabinets).
  3. How many of you LIKE to hear from owners? Tenants? What if you welcomed a call from an owner or a tenant because it would make you more money? Build from your website and foundation – your customers (owners + Tenants) want to keep hearing from you so tell them something interesting….!
  4. How many of you LIKE to hear from owners? Tenants? What if you welcomed a call from an owner or a tenant because it would make you more money? Build from your website and foundation – your customers (owners + Tenants) want to keep hearing from you so tell them something interesting….!
  5. How many of you LIKE to hear from owners? Tenants? What if you welcomed a call from an owner or a tenant because it would make you more money? Build from your website and foundation – your customers (owners + Tenants) want to keep hearing from you so tell them something interesting….!
  6. How many of you LIKE to hear from owners? Tenants? What if you welcomed a call from an owner or a tenant because it would make you more money? Build from your website and foundation – your customers (owners + Tenants) want to keep hearing from you so tell them something interesting….!
  7. NOTE: Green Building Materials are now easy to find at home improvement stores.
  8. Pass out index cards
  9. Pass out index cards
  10. Point them to the PM.com Handouts
  11. Go to the live site and click around
  12. Social Media is People Having Conversations Online Tools People Use For Conversations: Twitter, Blogging, Facebook, Online communities --- Twitter = Place to learn from experts, listen for people talking about your company Facebook = Fan Pages are a place to communicate with residents (current and prospective) ActiveRain = Networking community for Real Estate industry – network with your peers. Also have the ability to easily set up a blog Company Blog = Place to post interesting content that is relevant to your company, industry or neighborhood/community