Here are five things property managers should consider incorporating into their businesses to be more helpful, and ultimately more successful.

1. Your property management business is built on helping people. You help
your owners meet their income goals. You help renters secure safe housing
for themselves and their families. Filling and maintaining properties, working
with different personalities and needs, and maintaining a good attitude the
entire time—it’s not always easy, but it’s definitely worth it.
Five Habits of Successful
Property Managers

2. Use scheduling
functions for:
Email
Billing
Marketing
Feed data directly into
your database from the
following locations:
Guest card tracking
on your website
FAQ sections
Other online applications
Automate as many
processes as possible.
A property manager’s job is to
work with people and properties.
Too much time spent on repetitive
tasks can take away time from
helping your owners and residents.
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3. Ensure your company website is mobile- and tablet-friendly.
Offer online signatures, where allowable.
Provide an online portal for tenants to submit maintenance
requests and make payments.
Use technology to
your advantage.
Harness the simplifying power of
technology for the advantage of
your renters and owners—and to
make your job easier.
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4. Use all available tools:
Website
Social media
Rental websites
Keep your rental
listings up to date.
Don’t frustrate potential
renters with outdated
and unavailable listings.
Market your properties
in a digital world.
Print ads are often outdated a
second after they’re printed.
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5. Two key benefits of keeping open communication:
Your owners and residents will feel comfortable
communicating with you when needs arise.
You’ll hear about property problems long before they
become unmanageable and more expensive to deal with.
Make communication
a priority.
Whether it’s lease renewal notices
or changes to policy and procedure,
keep your owners and renters
informed so there are no surprises.
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6. Everyone you come in contact with has a history and a
life you may not know about. Even after the agreement
is signed and you’ve got new renters or a new owner on
board, stay friendly, personable, and helpful.
When you pay it forward, it always makes its way back to
you. Happy owners and renters will bring you new business
and help make your job easier and more enjoyable.
Remember people first.
For owners or renters, the rule is
the same: people first.
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7. Technology, systems, and marketing will help you maintain your business.
Communicating and treating people well will help you grow your property
management business. Highly successful property managers keep all of
these things in mind at all times.
Become a highly effective property manager with
AppFolio’s all-in-one property management software.
Learn how at www.appfolio.com.