1. Multi-Piano Concert
Allison Porterfield
10/26/11 Greg Castro 1
Jonathan Brown
2. Introductions
• Greg Castro
– Senior at Blue Valley North
– Project lead
– Animation major
• Jonathan Brown
– Senior at Blue Valley Northwest
– Graphic design major
• Allison Porterfield
– Senior at Blue Valley Northwest
– Graphic design major
Allison Porterfield
Greg Castro
10/26/11 2
Jonathan Brown
3. The Client
Kansas City Music Teachers
Association:
• Multi-Piano Concert
– Destination: Musique
– Annual
– 2 committee chairs
– Repertoire features
music from all around
the world
– Want to revolve
concert around a
global/travel theme
Allison Porterfield
Greg Castro
10/26/11 3
Jonathan Brown
4. Overview
• Objective:
– We will create print and digital media advertising and
branding the concert; this includes invitations, brochures, a
website, and social media
– We will create a series of 30 second videos to play in
between each musical number, acting as intros/transitions
• Target Audience:
– Family members of pianists (mostly ages 13-16)
– Audience’s average = ages 40-50
• Message:
– This concert will take you away on a trip around the world.
• Strategy:
– Through the unified imagery of travel in our print, digital, and
video media, we will convey our message.
– Our audience will be reached through mature, professional
grade product, but with the underlying reminder that this is
all centered around their kids.
Allison Porterfield
Greg Castro
10/26/11 4
Jonathan Brown
5. Deliverables
• Multi-Piano Logo
• Program Cover Design/T-shirt
• Brochure Design
• Concert Flyer Design Social Media
• Film Clips for Transitions
NO Multi-Piano logo in past years
NO travel related theme
Allison Porterfield
Greg Castro
10/26/11 5
Jonathan Brown
6. Competitors
MEYER MUSIC:
• Teach multiple instruments:
• Band
• Orchestra
• Miscellaneous
• Leases Instruments
• Location:
• 10122 West 119th St
Overland Park, KS 66213
www.meyermusic.com/
Allison Porterfield
10/26/11 Greg Castro 6
Jonathan Brown
7. Competitors
MUSIKA LESSONS:
• Teach Many Instruments:
• Piano
• Guitars
• Brass
• Woodwinds
• Strings
• National
• In home lessons
• Phone lessons
• In studio lessons
www.musikalessons.com/
Allison Porterfield
10/26/11 Greg Castro 7
Jonathan Brown
8. Competitors
KSMEA:
• Teach Multiple Instruments:
• Piano
• Voice
• Guitar
• Cello
• Bass
• Violin
• They Have Monthly Recitals &
Performances.
• Location:
• 143rd and Metcalf
• Overland Park, KS 66223
http://www.ksmea.org/home/index.php
Allison Porterfield
10/26/11 Greg Castro 8
Jonathan Brown
20. Checklist/Timeline
• Multi-Piano logo (Done)
• Revise and format design for white/black t-shirts
and website (Nov. 1)
• Program cover (Done)
• Revise and format design for each country
(Nov. 7)
• Format design for t-shirt (take background out)
(Nov. 7)
• All white to go on black t-shirt
• Use same program cover design for brochure
and flyer (completed by Nov. 15)
• Revise (Nov. 25)
• Social Networking (Nov. 30)
Allison Porterfield
10/26/11 Greg Castro 20
Jonathan Brown
21. Checklist/Timeline
• Storyboarding (Sep 22nd) - Done
• Filming (Oct 20th) - We're a bit behind. Some of our
footage ended up not working, and some location shoots
didn't end up panning out. We have now asked the
afternoon class to take on some of the videos, so that we
might not fall very far behind.
• Editing (Nov 1st) - Progressing. Now that the afternoon
class is editing also, these videos will be done in no time.
• Animating (Nov 8th) - Once the editing is finished, Ms. N
and I will put together a template for the videos, which is
a regular animated opener customized to each clip. It is
fairly easy to do, which is why we hope to have it
knocked out in a week.
• Running Tech (Late Nov) - We hope to be able to go
down to the Lied Center at some point, so that we may
test our videos and make sure that they are performing
properly at the venue of the concert.
Allison Porterfield
10/26/11 Greg Castro 21
Jonathan Brown
22. Checklist/Timeline
• Storyboarding (Sep 22nd) - Done
• Filming (Oct 20th) - We're a bit behind. Some of our
footage ended up not working, and some location shoots
didn't end up panning out. We have now asked the
afternoon class to take on some of the videos, so that we
might not fall very far behind.
• Editing (Nov 1st) - Progressing. Now that the afternoon
class is editing also, these videos will be done in no time.
• Animating (Nov 8th) - Once the editing is finished, Ms. N
and I will put together a template for the videos, which is
a regular animated opener customized to each clip. It is
fairly easy to do, which is why we hope to have it
knocked out in a week.
• Running Tech (Late Nov) - We hope to be able to go
down to the Lied Center at some point, so that we may
test our videos and make sure that they are performing
properly at the venue of the concert.
Allison Porterfield
10/26/11 Greg Castro 22
Jonathan Brown
