Shear Madness Project Review #1


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Shear Madness Haircuts for Kids - A company dedicated to making haircuts unique, fun and special for kids.

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Shear Madness Project Review #1

  1. 1. A company dedicated to making haircuts unique, fun and special for kids.<br />9/29/11<br />SHEAR MADNESS<br />Aubrey IlligAllison Porterfield<br />1<br />
  2. 2. Agenda<br />Aubrey Illig – graphic design major<br />Allison Porterfield – graphic design major<br />Alternate designing weekly Free Haircut Friday Contest for Facebook<br />Collaborate on company Facebook/Twitter<br />Mailchimp<br />Aubrey IlligAllison Porterfield<br />9/29/11<br />2<br />
  3. 3. Agenda<br />Details about our client’s requests<br />Objective: To increase customer base through social networking.<br />Target Audience: Parents of young children.<br />Message: Giving haircuts a fun environment that kids will enjoy.<br />Strategy: Continue with Free Haircut Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter<br />Aubrey IlligAllison Porterfield<br />9/29/11<br />3<br />
  4. 4. Agenda<br />Our timeline<br />Weekly Free Haircut Friday sent to Shear Madness by Wednesday<br />Posted Friday by 8 AM<br />First Mailchimp Newsletter October 5th<br />Social Networking strategies completed by October 20th<br />Competitor Research<br />Great Clips<br />Samples of work<br />How we get things done efficiently<br />Our client pitch<br />Client Approval<br />Aubrey IlligAllison Porterfield<br />9/29/11<br />4<br />
  5. 5. Shear Madness<br /><ul><li>Parents
  6. 6. Children (first haircut through first date)
  7. 7. Social networking doesn’t reflect brand
  8. 8. Boring Free Haircut Fridays
  9. 9. Attract parents to Facebook page by Free Haircut Friday
  10. 10. Spark discussions via Twitter
  11. 11. Mailchimp</li></ul>Aubrey IlligAllison Porterfield<br />9/29/11<br />5<br />
  12. 12. Client Objective(s)<br />Aubrey IlligAllison Porterfield<br />9/29/11<br />6<br />
  13. 13. List of Deliverables<br />Free Haircut Friday<br />Social Networking Discussion (Twitter)<br />Mailchimp Email Newsletter<br />Aubrey IlligAllison Porterfield<br />9/29/11<br />7<br />
  14. 14. Requirements & Assumptions<br />Requirements<br />Assumptions<br />Want to show the fun atmosphere Shear Madness has to offer<br />Aubrey IlligAllison Porterfield<br />9/29/11<br />8<br />
  15. 15. Project Plan/Timeline<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />9<br />
  16. 16. 9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />10<br />Competitor Research<br />
  17. 17. Shear Madness Social Networking<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />11<br />Shear Madness Twitter<br />Shear Madness Facebook<br />
  18. 18. Mailchimp<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />12<br />
  19. 19. Free Haircut Friday<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />13<br />
  20. 20. 9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />14<br />
  21. 21. 9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />15<br />
  22. 22. How Shear Madness is Different<br />Offer a unique experience unlike any other haircut place in the area<br />Only salon that specializes in children/teen haircuts<br />Spa Birthday Parties offered for girls<br />Opportunities to win free haircuts<br />Madmobile<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />16<br />
  23. 23. Unique Shear Madness Experience<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />17<br />
  24. 24. Client Pitch<br />Facebook traffic has increased exponentially since we took over 3 weeks ago.<br />As you can see, their responses were much lower in August compared to the amount we are getting with our posts.<br />If we continue with this trend in all aspects, Shear Madness will achieve their objectives.<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />18<br />
  25. 25. Client Pitch<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />19<br />
  26. 26. Client Approval<br />Each Wednesday before the Free Haircut Friday post, we send a draft of the campaign through email for the following Friday.<br />Receive email confirmation from our client<br />Meetings every two weeks<br />Observe posts on Twitter to ensure they reflect branding<br />Follow font, color and style of brand in all aspects<br />9/27/11<br />Aubrey Illig<br />Allison Porterfield<br />20<br />