Corporatefoundationgiving 090730075803-phpapp01

Corporate Giving- Indian Overview Presented by Anup Tiwari

Corporate Giving Motivations in India
Philanthropic
Planned Philanthropy
Corporate Social Responsibility (CSR)
Tax
Local Community Relations
Marketing and Image Building
Relationship building with government
Employee Relations

CSR major players/cause in India Micro-finance ABN Amro Bank Education, IT Education Azim Premji Foundation (Wipro) Causes Corporate Foundations Children Education, Community Development, Micro-finance, ICICI Bank Community Development, water Tata Council For Community Initiatives HIV/AIDS, Environment, MCH and Nutrition Bill & Melinda Gates Foundation Health, Education, MF Infosys Foundation Self Help Groups, Research, Land Development ITC Self Help Groups UniLevers India

Planned Philanthropy Players in India Coca-Cola Water Apollo Tyres, Glaxo SmithKline (GSK), children edu HIV/AIDS Johnson and Johnson, GSK Health LG, Schnieder, UPS (theme may change year on), Ballarpur Industries (BILT), HDFC, Coca-Cola Children Education Samsung, Microsoft IT HDFC, HUDCO Housing Amway Foundation Visually Challenged Aditya Vikram Birla Group, Maruti, BILT, National Thermal Power Corporation, Public Sector Enterprises Community Development Corporations Causes

Players in Cause Based Marketing
P&G
Tata Salt
Mobile services providers like Airtel, Hutch, Spice
Jet Airways
Nokia
The Oberoi Hotels
Corporation Bank
Citibank
HDFC Bank
Standard Chartered Bank
Pfizer
Ranbaxy Laboratories
Titan Watches

Corporates with Employee Involvement
American Express
(Good Citizenship Programme)
Cadence Design Systems
(Spirit of Stars and Strikes)
Adobe Systems
Flextronics
UPS
Tata Tea

High Visibility Fundraisers-1
Standard Chartered Mumbai Marathon
Beneficiaries- NGOs through United Way Mumbai (earlier Give India)
Extensive National and International Visibility across various medium

Results of the Marathon 109 NGOs benefited

High Visibility Fund Raiser- 2
CRY Telethon
Extensive 6 hours time slot on Sony TV
Celebrity endorsement/ mass public involvement/ corporate involvement
Raised $ 250,000
Lots of mass media coverage

Cause Based Affinity Cards in India
Citibank-CRY
Citibank-WWF
Citibank Women’s Card
ICICI Bank- HelpAge India
GE Social Card ( several NGOs)

Customer based Fundraising Platforms
Jet-Save the Children In-flight collection programme
Oberoi-CRY Pillow Envelope

Major Cause Related Marketing Associations in India
P&G Children Education Programme contributed $ 300,000
UNICEF-Exide partnership contributes around $ 200,000 per annum

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Corporatefoundationgiving 090730075803-phpapp01

by anuptiwari on Feb 28, 2011

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Corporatefoundationgiving 090730075803-phpapp01 — Presentation Transcript