BEST PRACTICES IN FUNDRAISING WHAT WORKS WHAT DOES NOT
The tools of fundraising covered <ul><li>Direct Mail </li></ul><ul><li>Outsourced Face2Face sales </li></ul><ul><li>Teleca...
Direct Mail  <ul><li>Lift Letter </li></ul><ul><li>Warm Mail </li></ul><ul><li>BRE </li></ul><ul><li>Banks’ high net worth...
Direct Mail <ul><li>Reckless Cold Mail </li></ul><ul><li>Improper gap </li></ul><ul><li>CA/Doctor/Lawyer lists </li></ul><...
OutsourcedFace2Face Sales <ul><li>Universality of your cause </li></ul><ul><li>Good brand awareness </li></ul><ul><li>Comp...
Outsourced F2F Sales <ul><li>Too much aggression </li></ul><ul><li>Low employee replacement </li></ul><ul><li>Cash donatio...
Telecalling <ul><li>Very effective for new donors and retention both </li></ul><ul><li>Backed by cheque pick-up facility <...
Telecalling <ul><li>Residences in afternoons </li></ul><ul><li>Follow-up calls not made </li></ul><ul><li>Several people s...
Cause Related Marketing <ul><li>Good brand goodwill </li></ul><ul><li>Innovation & Value addition </li></ul><ul><li>Pitchi...
Cause Related Marketing <ul><li>Small donor brands trying to piggy back </li></ul><ul><li>No synergy between donor and rec...
Events <ul><li>Good for fund raising and brand building </li></ul><ul><li>Corporate participation events </li></ul><ul><li...
Events <ul><li>Inadequate cash sponsors </li></ul><ul><li>Only relying on gate money </li></ul><ul><li>High logistics even...
Payroll giving <ul><li>Support of top management </li></ul><ul><li>Support of payroll division </li></ul><ul><li>CEO endor...
Payroll giving <ul><li>High level of logistics </li></ul><ul><li>Payroll division’s spanner </li></ul><ul><li>Inadequate p...
Products <ul><li>Seasonal greetings products </li></ul><ul><li>Products that can be mass produced without loss of quality ...
Products <ul><li>NGOs handling retail sales </li></ul><ul><li>Not calculating inventory as costs </li></ul><ul><li>Low mar...
Upcoming SlideShare
Loading in...5
×

Best Practices In Fundraising

7,631

Published on

Do's and Don'ts

Published in: Economy & Finance, Business
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,631
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
195
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Best Practices In Fundraising

  1. 1. BEST PRACTICES IN FUNDRAISING WHAT WORKS WHAT DOES NOT
  2. 2. The tools of fundraising covered <ul><li>Direct Mail </li></ul><ul><li>Outsourced Face2Face sales </li></ul><ul><li>Telecalling </li></ul><ul><li>Cause Related Marketing </li></ul><ul><li>Events </li></ul><ul><li>Payroll Giving </li></ul><ul><li>Products </li></ul>
  3. 3. Direct Mail <ul><li>Lift Letter </li></ul><ul><li>Warm Mail </li></ul><ul><li>BRE </li></ul><ul><li>Banks’ high net worth client lists </li></ul><ul><li>Gold card / Diner card lists </li></ul><ul><li>Magazine subscription lists </li></ul><ul><li>Newsletter / Annual Report </li></ul><ul><li>Tax-mail </li></ul><ul><li>Case studies / Success Stories </li></ul>
  4. 4. Direct Mail <ul><li>Reckless Cold Mail </li></ul><ul><li>Improper gap </li></ul><ul><li>CA/Doctor/Lawyer lists </li></ul><ul><li>Too text heavy mailers </li></ul><ul><li>Pictures of distress </li></ul><ul><li>Girl child mailers in North India </li></ul>
  5. 5. OutsourcedFace2Face Sales <ul><li>Universality of your cause </li></ul><ul><li>Good brand awareness </li></ul><ul><li>Compatible outsourcing partner </li></ul><ul><li>Regular orientation </li></ul><ul><li>Concise presentation literature </li></ul><ul><li>Large numbers tapped </li></ul><ul><li>Close monitoring </li></ul>
  6. 6. Outsourced F2F Sales <ul><li>Too much aggression </li></ul><ul><li>Low employee replacement </li></ul><ul><li>Cash donations </li></ul><ul><li>Low levels of general awareness </li></ul><ul><li>Improper donor servicing </li></ul>
  7. 7. Telecalling <ul><li>Very effective for new donors and retention both </li></ul><ul><li>Backed by cheque pick-up facility </li></ul><ul><li>Smart communicator- non-intrusive </li></ul><ul><li>Crisp script </li></ul><ul><li>Effective even during weekdays </li></ul>
  8. 8. Telecalling <ul><li>Residences in afternoons </li></ul><ul><li>Follow-up calls not made </li></ul><ul><li>Several people same database </li></ul><ul><li>Reckless calling on mobiles </li></ul>
  9. 9. Cause Related Marketing <ul><li>Good brand goodwill </li></ul><ul><li>Innovation & Value addition </li></ul><ul><li>Pitching on Brand Managers / Marketing & Communication people </li></ul><ul><li>Minimum commitment </li></ul><ul><li>MoU </li></ul><ul><li>Established donor partner </li></ul><ul><li>High levels of promotion </li></ul>
  10. 10. Cause Related Marketing <ul><li>Small donor brands trying to piggy back </li></ul><ul><li>No synergy between donor and recipient brands </li></ul><ul><li>Half hearted promotion </li></ul><ul><li>Over exposure of NGO brand </li></ul>
  11. 11. Events <ul><li>Good for fund raising and brand building </li></ul><ul><li>Corporate participation events </li></ul><ul><li>Media /Hospitality/ Travel partners </li></ul><ul><li>Multiple ways of generating funds </li></ul><ul><li>Involvement of volunteers </li></ul><ul><li>Proper cost budgeting </li></ul><ul><li>Piggy backed events </li></ul><ul><li>Good media coverage </li></ul>
  12. 12. Events <ul><li>Inadequate cash sponsors </li></ul><ul><li>Only relying on gate money </li></ul><ul><li>High logistics events </li></ul><ul><li>Non-synergistic events </li></ul><ul><li>Not following of legalities </li></ul><ul><li>Not delivering on promises- a disaster </li></ul><ul><li>Unsound revenue model </li></ul>
  13. 13. Payroll giving <ul><li>Support of top management </li></ul><ul><li>Support of payroll division </li></ul><ul><li>CEO endorsement </li></ul><ul><li>Active staff champions </li></ul><ul><li>Possibilities of direct interactions with employees </li></ul><ul><li>Employer matching </li></ul><ul><li>NGOs supporting multiple causes </li></ul>
  14. 14. Payroll giving <ul><li>High level of logistics </li></ul><ul><li>Payroll division’s spanner </li></ul><ul><li>Inadequate paperwork </li></ul><ul><li>High attrition rates </li></ul>
  15. 15. Products <ul><li>Seasonal greetings products </li></ul><ul><li>Products that can be mass produced without loss of quality </li></ul><ul><li>Good marketing partner </li></ul><ul><li>Proper branding leads to brand building </li></ul><ul><li>Being competitive vis-à-vis commercial alternatives </li></ul>
  16. 16. Products <ul><li>NGOs handling retail sales </li></ul><ul><li>Not calculating inventory as costs </li></ul><ul><li>Low margins </li></ul><ul><li>Brand imagery of being a product’s company </li></ul><ul><li>Taxation tangles </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×