1. This is one of
our retail
projects
River Island The work
‘For both these projects, we recommended
‘Murawall’ graphics, our ‘Murawall’ product. This is printed directly
White City and Oxford to a thin but special heat-resistant vinyl, which
Street stores then has additional adhesive backing applied.
This innovative new product can be
Designed by in-house creative team,
applied directly to brickwork and concrete
River Island
thanks to its highly conformable adhesive.
For White City, we worked from a scissor lift
The brief to a height of 8 metres x 8.5 metres wide.
To apply a graphic over woven bamboo The graphics featured large hummingbirds,
textured wallpaper at White City, the latest a huge bull rush and flowers, which,
and largest shopping mall in the London together with text, were then positioned,
area. This wallpaper was already applied, carefully heat-applied and worked into
but required a new ‘Hummingbird’ creative the textured surface. We also painted
design applying directly to it. precision high-gloss gold and silver to the
hummingbirds to create more drama.
The Oxford Street store also required a
graphic treatment for a feature column. In the Oxford Street location, we worked
Both sets of graphics needed to be semi- from a scaffolding tower, applying the four
permanent and not peel like many sections of graphics in the same way.
traditional cut vinyl graphics.
The results
A stunning overall effect, both visually and
in terms of trading. The client was delighted,
leading to further sites receiving the
If you would like to know how
we could help you why not call graphics and more planned for the future.
our sales department on 020 7231 6070
McKenzie Clark
Unit 1, Glengall Business Centre
43 Glengall Road
London SE15 6NJ

2. McKenzie Clark Client Project Design
River Island ‘Murawall’ graphics, White City River Island
and Oxford Street stores