Kubik Amsterdam Project Portfolio

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Kubik Amsterdam Project Portfolio

  1. 1. Beyond imagination exhibits - events - environments
  2. 2. About Kubik Kubik designs and builds brand experiences in the form of exhibits, events and environments. From creation till dismantle using our innovative and operational skills and experiences all over the world. Exhibits: Stand construction at trade fairs, exhibitions and conferences Events: Brand events, sponsor activation, hospitality & product launches Environments: Museums, office and retail interiors www.thinkubik.com exhibits - events - environments
  3. 3. Beyond imagination Events exhibits - events - environments
  4. 4. World Cup 98 Nike Challenge Some assignments challenge our engineering skills as much as our creativity, and the 90,000 square foot Nike World Cup 98 installation was one of those. The most critical moment came during the installation of one of the major features, the Big Board. Highlights Careful planning and research preceded the actual installation of this massive structure, which weighed over 125,000 pounds, spanned 60 feet in width and rose 50 feet in height. On site, kubik’s site team discovered that an erroneous specification had been provided, and that while the site would easily support the Big Board itself, it would not support the planned installation equipment! All of our planning including the equipment and methods were no longer feasible. Unfazed, our site crew developed an innovative, technically challenging solution that allowed the installation to go ahead safely – and on schedule. Results As always, the kubik team rose to the occasion with clear thinking, resourcefulness and disciplined implementation. No matter what the challenge, the show always goes on. www.thinkubik.com exhibits - events - environments
  5. 5. Dutch Royal Wedding Challenge The Royal Wedding of HRH Prince Willem van Oranje, heir of the Dutch monarchy, to his highly popular bride Maxima from Argentina was not only romantic – it was historically important. Our role in the celebration was to create an exhibition that would place the marriage in a historical perspective for the Dutch people and thousands of visitors to Amsterdam. Highlights Kubik handled the project in every detail including on-site construction, detailed working drawings, exhibit theme fabrication, packaging, site installation, audio-visual hardware, lighting design and installation, accessibility, mechanical interior work and graphic design. The exhibition concept told the stories of eight historical royal weddings of the Dutch Royal Family since 1791, bringing each one to life with graphics and three-dimensional displays. Results The design concept was applied to all elements of the exhibition – from catalogues, flyers, invitations, billboards and souvenirs, to a window in Bijenkorf department store. A miniature version of the Church was even recreated in the Madurodam amusement park! The first two months drew more than 90,000 visitors, illustrating Dutch pride in their Royalty and the success of the exhibit. www.thinkubik.com exhibits - events - environments
  6. 6. The Amsterdam Marathon ING Bank Challenge How do you connect a major sporting event with ING Bank, a business that isn’t exactly sporty? kubik’s answer: Make the company’s headquarters look like a giant running shoe, of course. Highlights ING’s corporate headquarters became the talk of Amsterdam when added laces and all to transform the building with a state-of-the-art wrap that showed off ING’s corporate colour. Known locally as “the shoe,” it soon became one of the most talked-about installations in our company history, and photos of it made the covers of hundreds of newspapers throughout Europe. Results The re-styled building put ING’s indelible stamp on the city’s annual marathon, and the sheer scale of this project put our work on the radar screen for thousands of people every day. www.thinkubik.com exhibits - events - environments
  7. 7. The Giant Living Room Amstel Challenge Amstel played a big role as major sponsor in the 2003 UEFA Champions League Final, and asked us to help leverage their latest TV campaign that highlighted friends getting together and enjoying sports. Highlights The advertising message was reinforced in the biggest possible way when kubik produced The Giant Living Room – a huge outdoor room complete with mammoth TV and enormous inflatable furniture. The event took over Albert Square in downtown Manchester and boosted Amstel’s brand attributes of friendship, fun and freedom to larger- than-life status. Results The Giant Living Room was a record breaker – in fact is was the biggest outdoor living space ever created – and played host to thousands of fans over the course of the championship. www.thinkubik.com exhibits - events - environments
  8. 8. Brand positioning launch Royal Philips Electronics Challenge Royal Philips Electronics was about to launch a new global brand positioning, and came to kubik for a launch event that was true to their latest advertising message: “Technology should be as simple as the box it comes in.” Highlights We designed and executed a multi-faceted campaign that was all about the box. We custom- built a Mystery Box as a teaser and set it afloat in the canals of Amsterdam. The project also included a giant version of this white box that was used to unveil the new brand promise. To reinforce the message at the launch press conference we designed and produced the White Room and organized a blowout wrap party for media and guests. Results The unique and entertaining launch generated media attention all around the world – and earned a tremendous amount of free publicity as a bonus. www.thinkubik.com exhibits - events - environments
  9. 9. NikePark Nike Football Challenge Today’s Nike doesn’t “just do it” – it does it raw, rough and edgy. That was our brief from Nike Design for creating a series of street-savvy, multi-media, high energy sporting events. Targeted at soccer-loving kids all over the world, 20 events had to be timed to complement an on-going worldwide advertising campaign. Highlights kubik staged events in some pretty raw places: an abandoned slaughterhouse, an old tanker ship, an unfinished subway station, to name just a few. We gave each location a tough industrial feel, using chain link, oil drums, rusted metal walls and super- graphics of the world’s best soccer players. Visuals, lighting and live DJ sound made the events into totally immersive brand experiences. Results We worked on five continents in 10 different languages to provide a total Nike branded environment, and played host to thousands of young soccer fans. Nike met their goal of bringing a great advertising campaign into the street and reinforcing the connections between their brand, their market, and soccer: the sport they both support. www.thinkubik.com exhibits - events - environments
  10. 10. Volvo Ocean Race Hospitality Pavilion ABN-AMRO Bank AAB_fullcolourC.eps ABN AMRO Bank full-colour for coated paper Width shield: 20 mm Overlap: 0,05 mm Challenge ABN AMRO, one of the largest banks in the world, participated with 2 boats in the 2005-2006 Volvo Ocean Race. To showcase the bank’s role in this high- profile around-the-world sailing race, the hospitality pavilion we designed and built had to be portable, robust and very well supported, all around the world. Highlights kubik started with the design of a complete on-site marketing package for the entire international event. We developed a communications theme and 3D style guide that drove for the design of all event materials, including the turnkey two-story hospitality pavilion that we produced and installed at seven major race stopovers, an office and port branding program, and the international event marketing guide that kept it all on course. Results The event marketing guide provided our client with a communications tool that ensured consistent branding, both to clients and employees of the bank. And our international experience helped to guarantee flawless execution of this prestigious and award-winning worldwide hospitality program. www.thinkubik.com exhibits - events - environments
  11. 11. Sail Train NS Dutch Railways Challenge So the SAIL 2005 festival is about sailing and your client - a major event sponsor - is a railway. What could kubik do, except create an incredible floating train? Highlights When it came to generating attention at Amsterdam’s Sail 2005, one of the largest maritime events in the world, our SAIL Train promotion had some serious competition - 20 tall ships and more than 500 historic vessels. But grab attention it did. kubik engineered a special barge that put a real train on the water and organized a sailing schedule for public and media VIP guests. Results More than 2.5 million visitors saw the SAIL Train up close, while national and international newspapers, TV stations, radio and magazines gave the promotion extensive coverage. www.thinkubik.com exhibits - events - environments
  12. 12. Beyond imagination Exhibits exhibits - events - environments
  13. 13. Corporate custom exhibit SHELL Challenge Shell is one of the best-known brands in the world, with high standards for everything they do. So, when kubik was asked to design a show environment in which they would meet prospective employees for Shell Exploration and Production – the arm of their company whose responsibilities include drilling for oil miles under the ocean – it was an appealing challenge. Highlights kubik created two distinct areas for the Shell environment: an open area that showcased the Shell Exploration and Production brand, and a semi-private area for in-depth presentations and relationship building. A high-tech 3D display system with an interactive, hands-on display unit let participants navigate a fully functioning probe through multi-layers of sand to find and identify minerals - much like what geophysicists would do on-site and in laboratories. To reinforce the message, testimonials from young ambitious employees working for Shell all over the world were positioned next to the interactive display Results The combination of technology, testimonials and interactivity provided a strong impression of the sophisticated world of Shell Exploration and Production and created a clear picture of the kind of people Shell wants to recruit. www.thinkubik.com exhibits - events - environments
  14. 14. Corporate custom exhibit Grolsch Challenge “You have beer, and then you have Grolsch.” A defining statement that has been setting the tone for Grolsch stand presentations for years. Our challenge was to create an exhibit that welcomed and invited visitors and fully supported Grolsch’s position. Highlights kubik designed an environment that blended the old with the new, showcasing the fact that while Grolsch is one of the oldest breweries in the world, its beers still have true modern appeal. The innovative modular stand featured hundreds of traditional bottles with Grolsch’s famous logo along with modern photographs of the brand. Results This innovative stand is modular and highly adaptive, allowing a variety of configurations for different events and target groups. Grolsch International and several different business units use the stand all over Europe to meet their diverse requirements. www.thinkubik.com exhibits - events - environments
  15. 15. Corporate custom exhibit Caterpillar Challenge Think of a forklift, and you’ll likely think about strength and power. So it’s no surprise that exhibits for forklift manufacturers tend to look the same. Caterpillar, wanting to take a different tack during a major show in Utrecht, Holland, asked kubik to help. Highlights “Lift your mind” was our creative concept for an eye- catching, all new show stand. Caterpillar’s machinery occupied centre stage, but behind it stood a lounge-café that provided a refuge of peace and relaxation for weary show-goers – an environment that dovetailed perfectly with a key client message: Caterpillar solutions help users work in a relaxed way. Results We helped set Caterpillar apart from its competitors by steering away from the expected. What’s more, in a sea of predictable presentations, Caterpillar was lifted above the pack with a solidly branded message. www.thinkubik.com exhibits - events - environments
  16. 16. Corporate custom exhibit TEVA Challenge When TEVA Europe challenged us to create a new environment for their booth at the EAHP show in Maastricht, they made it interesting by also asking us to incorporate old elements into the new concept. Highlights kubik’s response was to seamlessly combine new with old to create a new high “totem” surmounting a completely new enclosed bar area that used modern materials and special green light effects to showcase TEVA’s “green” corporate color. The project also faced a very short install time at the show venue, so careful preparations was needed to ensure that the exhibit was complete well within the day-and-a-half timeframe. Results The kubik team was able to draw on more than 10 years of experience with this client to design a subtle environment expressing the spirit of TEVA’s Corporate Brand Guidelines. www.thinkubik.com exhibits - events - environments
  17. 17. Corporate custom exhibit Mitsubishi Challenge Mitsubishi forklifts was looking for a creative partner to build a new presence for an upcoming CEMAT show in Hannover, and challenged kubik to develop an answer that would “lift” their presence in the German forklift market. Our response won us the assignment, and was the hit of the show. Highlights The art of Andy Wharhol was the inspiration that put high energy into our concept, called “The Art of Lifting” We created a 27x27 metre exhibit that was . a graphic showcase for the client’s sensitivity and competitive spirit. Dressed with powerful Wharhol inspired images, it featured a real “down-to-earth” game with true-to-scale remote control model forklifts that set two drivers/clients in competition to load/unload a mini-warehouse in the fastest time. Results kubik worked hard to gain an understanding of the challenges the client faces in the German market. That allowed us to create a 3D space that showed how ready Mistubishi was to compete for business. www.thinkubik.com exhibits - events - environments
  18. 18. International exposition program Fabris Lane Challenge As a successful global company, renowned for exceptional design and extremely high quality eyeware and sunglasses, Fabris Lane needed a UK corporate environment that would communicate the aspirational, sophisticated and glamorous elements of the company. Highlights No detail was overlooked as the kubik team developed a new show environment that would stand out and reflect our client’s leadership in the highly competitive world of eyewear trade shows. Our design combined the finest quality materials and high impact brand images to create a strongly branded, completely modular system that will allow Fabris Lane to use the booth for next 3 years. Results The high quality of the new booth provides just the right support for the Fabris Lane brand and its products. Easy-change graphics will keep the booth up-to-date as it travels to major eyewear shows in New York, Milan and Paris. www.thinkubik.com exhibits - events - environments
  19. 19. Corporate custom exhibit DSM Resins Challenge DSM Resins is the number one performance resin supplier in the world, and an important part of their marketing is to make a big impact at major trade events. For the European Coating Show, they turned to kubik for a design that would dazzle, delight and inform like never before. Highlights The new DSM booth showcased DSM’s global reach and wide product line with a spectacular presentation called “The Art of Resins” Huge . reproductions of work from European, American, Oceania, African & Asian artists set the style. Each art piece, ranging from Aboriginal art to Rembrandt and Andy Warhol was printed on a large acrylic panel and mounted on a custom built vertical light box. The 200 sq. meter booth was designed to be completely modular, allowing its use at both large and small events. Results High quality international art images have proven to be exactly the right choice for demonstrating DSN’s global leadership and the quality of its products. The “Art of Resins” idea has been fully integrated into DSN’s Marketing Communication program. www.thinkubik.com exhibits - events - environments
  20. 20. Beyond imagination Environments exhibits - events - environments
  21. 21. Luna 8600 retail campaign Nokia Challenge Nokia, the world leader in mobile communication technology, wanted to promote their new luxurious phone, the Luna 8600, in their flagship stores in an inspiring and innovative way. It was up to kubik to achieve high quality design, production and installation under great time pressure. Highlights An environment was created that brought the Nokia Luna 8600 technology to consumers in an interactive and innovative way. kubik designers broke the rules and adapted technology to incorporate LED screens within the retail store displays, and the effect was exactly what we were looking for. The environment lit up the customer’s faces and gave a sense of illumination throughout the store. Results The innovative displays were implemented at Nokia’s flagship stores in Hong Kong, Moscow, New York and Chicago. In Hong Kong the sales of the Luna 8600 doubled the week after Kubik installed the display. www.thinkubik.com exhibits - events - environments
  22. 22. International headquarters Heineken Challenge kubik’s brief from Heineken was as pure as their beer: update their international headquarters to reflect the spirit of a recent major company reorganization, and the brewer’s new transparent attitude. Highlights kubik engineered and implemented multiple interior environments within the new headquarters. The four-storey office space featured themed environments representing familiar Heineken territory: the Lounge, the Garden, the Beach, Back to Africa, the International Bar and the Travel Room. One key ground floor area was dedicated to “The World of Heineken.” featuring an iconic in-house bar that displayed Heineken beers from around the world. Results The Heineken headquarters now make an architectural statement that reflects the renewed spirit of the brand. New materials, new engineering ideas and fresh transparency echo the firm’s corporate values. www.thinkubik.com exhibits - events - environments
  23. 23. Headquarters Getronics PickRoccade Challenge PinkRoccade is one of Europe’s largest ICT groups and a global IT services company with operations in The Netherlands, United Kingdom, Belgium and Canada. kubik was approached to translate their new corporate identity into 3D design solutions for office interiors, trade show presentations and event programs. Highlights ubik designed a completely new Techno-Plaza — a central presentation area in PinkRoccade’s corporate offices that the company uses to demonstrate all of its latest IT services. Based on the guidelines of the corporate identity, we designed and produced office entrance areas, meeting rooms, exhibition booths and presentation units, branded with the corporate look and feel. Results The impact and success of Techno-Plaza led PinkRoccade to ask kubik to develop our initial ideas into a full-scale communications campaign. We designed and executed trade show booths and other events, flawlessly carrying the initial concept through several communication media. www.thinkubik.com exhibits - events - environments
  24. 24. Let’s continue the experience Europe . Plotterstraat 1, 1033 RX, Amsterdam, The Netherlands . +31 20.581.3030 North America . 1680 Mattawa Avenue, Mississauga, Ontario, Canada L4X 3A5 . toll-free +1.877.252.2818 www.thinkubik.com www.thinkubik.com exhibits - events - environments

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