How important are the problems listed below when talking about online communicationmeasurement, reporting & analytics.Rati...
Questions to ask concerning the problem:Question AnswerIf you have three major problems to solvein online communication me...
What solutions are you using now to fix your problems with online communicationmeasurement, reporting and analytics, and ho...
Questions to ask concerning the solution:Question AnswerHow does Darwin compare to the othersolutions we just ranked?Would...
Darwin Analytics: More insights, Less KPI’s
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Survey questions

  1. 1. How important are the problems listed below when talking about online communicationmeasurement, reporting & analytics.Rating(1: not a problem -7: totally agreed)ProblemNot sure why you should be investing in social media?Difficult to convince management to invest in social media?Not able to compare social media investments to othercommunication channels?Not able to see the impact of social media on your salesfunnel?Lack of overview on your mediamix (what channels are youusing, how much are you investing, what are the results)?Difficult to combine all the data from different communicationchannels in a coherent way?Difficult to see the impact of social media on othercommunication channels?Not able to distinguish the impact of different campaigns onmultiple communication channels?...................................................................................................................................................................................................................................................................................................Darwin Analytics: More insights, Less KPI’s
  2. 2. Questions to ask concerning the problem:Question AnswerIf you have three major problems to solvein online communication measurement,what would they be?What’s the biggest pain in your workconcerning social media measurement? Ifyou could wave a magic wand and changeanything you want, what would it be?How much does this problem cost you intime, effort, money, ... (monthly)How does your company evaluate newproducts? (price? performance? features?)Darwin Analytics: More insights, Less KPI’s
  3. 3. What solutions are you using now to fix your problems with online communicationmeasurement, reporting and analytics, and how well are they performing?Rating(1: rubbish -7: fixes my problemsperfectly)ToolsGoogle AnalyticsFacebook InsightsCrowdboosterOmnitureEngagorRadian6Custom KPI dashboard...................................................................................................................................................................................................................................................................................................Darwin Analytics: More insights, Less KPI’s
  4. 4. Questions to ask concerning the solution:Question AnswerHow does Darwin compare to the othersolutions we just ranked?Would you be interested in using Darwinwithin the first three months?Would you be interested in using Darwinwithin the first six months?How are you keeping up with news aboutsocial media measurement?How would you describe Darwin - as youhave seen it - to other people?Who are three other smart people I shouldtalk to?Darwin Analytics: More insights, Less KPI’s
  5. 5. Darwin Analytics: More insights, Less KPI’s

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