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Offshoring & Outsourcing:
        Implementation and Risk Reduction

             Tara Bradford and Anthony Mitchell


      Strategic sourcing
          Results oriented
Retains core competencies:
 Strategic planning
 Brand management
 Project management

         Market driven
          Process oriented
 Driven by capabilities and prices of
available service providers
 Greater project mgt efforts needed
 May require institution building


                             InternationalStaff.net
Captive Facilities

Can be commercialized
Can use SLAs, metrics and reporting systems
on par with commercial facilities
Traditional equation: after three years a
captive facility is cheaper than outsourcing
Locally owned outsourcing facilities in South
Asia are capable of running cheaper than U.S.
captive operations indefinitely
Resistance from within a parent company can
impede captive operations and market driven
outsourcing



              InternationalStaff.net
Advantages of captive facilities
•   Easier to monitor and control
•   Investments in training and quality can achieve
    better returns
•   Can be easier to recruit and retain good personnel
•   Easier to impart corporate culture
•   Quicker and easier to change procedures
•   Access to local markets
•   Can be cheaper
The Govt. of India taxes IT and ITeS companies at 36%-46% if they

  receive all their contracts through a single source outside of India.



The Govt. of
India (GOI) is
considering a
presumptive tax
rate of 10% for
IT and ITeS
firms.

The GOI has
authority to tax
retroactively.

GOI Circular
2004/5 governs
IT and ITeS
firms.
In India, non-payment of the final or most recent invoice is
common, even among large profitable Indian companies.
To minimize risks, Indian companies may look for
opportunities to bill for work before it is conducted.




To convert Indian Rupees into dollars and transfer them to the U.S.
requires approval of the Reserve Bank of India, which can add more
than six weeks to an initial transfer process.
Outsourcing           Outsourcing
     1.0                   2.0
Large indefinite       More market
quantity contracts     driven and price
                       sensitive.
Large project
management fees        Can require high
to handle project      levels of effort to
management             manage projects
tasks on behalf of     and strengthen
client staff.          capabilities of
                       service
Low-risk approach
                       providers.
that resists efforts
to derail              Lower run costs
outsourcing            and higher
projects.              levels of control.
Emphasizes             Emphasizes
results.               processes used
                       to achieve
                       results.
Voice vs. non-voice
           • Recruiting is
             easier for non-
             voice work
           • Non-voice
             employees easier
             to manage
           • Retention of
             women easier for
             non-voice
Knowledge process outsourcing
           (KPO)
• Small program sizes
  are typical, e.g., 5
  FTEs.
• The more complex or
  unfamiliar KPO
  projects are for
  offshore staff, the
  more ramp-up times
  may need to be
  extended.
An offshore facility can be used to support domestic operations in
 the same country or region. This provides economies of scale
    and encourages world-class support in overseas markets.

                                  Broaden the labor pool:
                                    Hire and train ‘near hires’
                                    without the risk or costs of
                                    attempting to upgrade near
                                    hires to immediately begin
                                    handling U.S. customers.
                                  Retention of top talent:
                                    Agents may not be willing to
                                    stay on the night shift forever,
                                    especially women when they
                                    marry and start a family.
                                    Retention can be aided by
                                    having domestic programs
                                    running during the day.
The best tasks to be shifted:


   Easiest to perform
   Measurable
   Open to the client to monitor quality




                  InternationalStaff.net
For market-driven outsourcing:

• Update table of organization (especially for staff levels).
• Forecast the number of positions in different skill sets
  under consideration for outsourcing/offshoring.
• Forecast fully-loaded personnel costs in the different skill
  areas under consideration, if operations were to remain
  in-house in the U.S.
• Designate potential offshore locations to be considered
  for outsourcing/offshoring.
• In offshore areas under consideration, assess the cost
  and availability of labor with desired skill sets.
• Subtract internal costs for project management.
Then:

1. Assess labor markets for
   key skills in destinations
   under consideration.
2. Forecast competition for         3. Determine whether
   key skills in destinations          there is a good match
   under consideration and             between skill areas
   the rates at which                  that can be shifted
   educational institutions,           and an offshore labor
   labor shifts from other fields      market’s long term
   and in-migration could              ability to supply those
   influence labor supplies            skills at predictable
   and labor costs.                    labor costs.
Calculate costs per action
In calculating ROI for outsourcing or
  offshoring, define indicators to be
  compared, preferably based in part on
  the total cost of handling a particular
  type of task.
This normalizes for variations in
  performance between U.S. and
  overseas facilities, such as number of
  calls to close, length of calls, and
  variations in management costs.


              InternationalStaff.net
Biggest saving opportunities
                The largest cost
                reductions are achieved
                in shifting high-paying
                positions.
                Sophisticated inbound
                support positions that
                cost $72-$84 per
                production hour in the
                U.S. can be run for $18 or
                less per production hour
                in India and Pakistan.
Telecom costs
Telecom costs between the U.S.
and South Asia are about $1 per
hour and have a delay of 350
milliseconds or less end to end.

Satellite backup costs extra
(except in Pakistan, where it is
100% government subsidized)
and has a 450-550 millisecond
delay.

500 milliseconds is considered
the maximum tolerable delay for
consumer applications.
How to plan for shifting work
The service provider will seek to map out everything that
needs to be accomplished in order to make a program
function. Scripts, answers to frequently asked questions
(FAQs) and decision trees are developed and made
accessible to agents.
Call Center Program Implementation
              Process




            InternationalStaff.net
How to run an outsourcing project


 Develop:
   A scope of work
   Level of effort projections
   Time frames, and
   Performance indicators that will be used
   to monitor the project and procedures
   for QA


              InternationalStaff.net
How to make NDAs work
Executives who sign
NDAs may not
understand them and
may not take them
seriously.

                      Risks of NDAs being
                      ignored increase when
                      there is no onsite
                      presence to reinforce
                      their importance.
NDAs written by Indian firms for each other and their employees
                    are largely ineffectual.
They declare anything and everything to be protected information,
      which discourages NDAs from being taken seriously.

                                    To make NDAs work, having
                                    someone onsite representing
                                    the client is essential. This
                                    person needs to provide
                                    training to support the NDA.
                                    Whereas NDA issues can be
                                    addressed with top managers
                                    in a one-on-one context,
                                    middle managers need to be
                                    included in training.

 Training needs to include an understanding of how
 confidential information is defined.
Equipment and procedural protections

•   The concept of segregating and protecting confidential data is not
    always widely understood. However, some facilities offshore are
    excellent at data protection.
•   Clients or their representatives need to get inside facilities and
    ensure that equipment and procedural protections are in place and
    adequately monitored.
•   Separate QA departments are needed, geographically and socially
    isolated from the people they are monitoring.
•   Indian call centers were predominantly paper-based operations from
    the years 2000-2003. The shift to paperless environments helps
    secure data.
•   U.S. pharmaceutical manufacturers have experience with loss
    prevention that translates well into offshore call center
    environments.
Comparing India and the Philippines

                             India             Philippines
       Accent          Intensive training   Minimal
                                            training
       Culture         Intensive training   Minimal
                                            training
       Infrastructure Dependent on          Stable
                      location
       Facilities     Low to High End       Moderate to
                                            High End
       Political       Usually no           Usually no
                       impact- often tax    impact
                       incentives




                   InternationalStaff.net
Contact:

Tara Bradford             Anthony Mitchell
tara.bradford@gmail.com    info@InternationalStaff.net
                          (206) 709-8547
InternationalStaff.net
InternationalStaff.net

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Outsourcing and offshoring: implementation and risk reduction, by Anthony Mitchell and Tara Bradford

  • 1. Offshoring & Outsourcing: Implementation and Risk Reduction Tara Bradford and Anthony Mitchell Strategic sourcing Results oriented Retains core competencies: Strategic planning Brand management Project management Market driven Process oriented Driven by capabilities and prices of available service providers Greater project mgt efforts needed May require institution building InternationalStaff.net
  • 2. Captive Facilities Can be commercialized Can use SLAs, metrics and reporting systems on par with commercial facilities Traditional equation: after three years a captive facility is cheaper than outsourcing Locally owned outsourcing facilities in South Asia are capable of running cheaper than U.S. captive operations indefinitely Resistance from within a parent company can impede captive operations and market driven outsourcing InternationalStaff.net
  • 3. Advantages of captive facilities • Easier to monitor and control • Investments in training and quality can achieve better returns • Can be easier to recruit and retain good personnel • Easier to impart corporate culture • Quicker and easier to change procedures • Access to local markets • Can be cheaper
  • 4. The Govt. of India taxes IT and ITeS companies at 36%-46% if they receive all their contracts through a single source outside of India. The Govt. of India (GOI) is considering a presumptive tax rate of 10% for IT and ITeS firms. The GOI has authority to tax retroactively. GOI Circular 2004/5 governs IT and ITeS firms.
  • 5. In India, non-payment of the final or most recent invoice is common, even among large profitable Indian companies. To minimize risks, Indian companies may look for opportunities to bill for work before it is conducted. To convert Indian Rupees into dollars and transfer them to the U.S. requires approval of the Reserve Bank of India, which can add more than six weeks to an initial transfer process.
  • 6. Outsourcing Outsourcing 1.0 2.0 Large indefinite More market quantity contracts driven and price sensitive. Large project management fees Can require high to handle project levels of effort to management manage projects tasks on behalf of and strengthen client staff. capabilities of service Low-risk approach providers. that resists efforts to derail Lower run costs outsourcing and higher projects. levels of control. Emphasizes Emphasizes results. processes used to achieve results.
  • 7. Voice vs. non-voice • Recruiting is easier for non- voice work • Non-voice employees easier to manage • Retention of women easier for non-voice
  • 8. Knowledge process outsourcing (KPO) • Small program sizes are typical, e.g., 5 FTEs. • The more complex or unfamiliar KPO projects are for offshore staff, the more ramp-up times may need to be extended.
  • 9. An offshore facility can be used to support domestic operations in the same country or region. This provides economies of scale and encourages world-class support in overseas markets. Broaden the labor pool: Hire and train ‘near hires’ without the risk or costs of attempting to upgrade near hires to immediately begin handling U.S. customers. Retention of top talent: Agents may not be willing to stay on the night shift forever, especially women when they marry and start a family. Retention can be aided by having domestic programs running during the day.
  • 10. The best tasks to be shifted: Easiest to perform Measurable Open to the client to monitor quality InternationalStaff.net
  • 11. For market-driven outsourcing: • Update table of organization (especially for staff levels). • Forecast the number of positions in different skill sets under consideration for outsourcing/offshoring. • Forecast fully-loaded personnel costs in the different skill areas under consideration, if operations were to remain in-house in the U.S. • Designate potential offshore locations to be considered for outsourcing/offshoring. • In offshore areas under consideration, assess the cost and availability of labor with desired skill sets. • Subtract internal costs for project management.
  • 12. Then: 1. Assess labor markets for key skills in destinations under consideration. 2. Forecast competition for 3. Determine whether key skills in destinations there is a good match under consideration and between skill areas the rates at which that can be shifted educational institutions, and an offshore labor labor shifts from other fields market’s long term and in-migration could ability to supply those influence labor supplies skills at predictable and labor costs. labor costs.
  • 13. Calculate costs per action In calculating ROI for outsourcing or offshoring, define indicators to be compared, preferably based in part on the total cost of handling a particular type of task. This normalizes for variations in performance between U.S. and overseas facilities, such as number of calls to close, length of calls, and variations in management costs. InternationalStaff.net
  • 14. Biggest saving opportunities The largest cost reductions are achieved in shifting high-paying positions. Sophisticated inbound support positions that cost $72-$84 per production hour in the U.S. can be run for $18 or less per production hour in India and Pakistan.
  • 15. Telecom costs Telecom costs between the U.S. and South Asia are about $1 per hour and have a delay of 350 milliseconds or less end to end. Satellite backup costs extra (except in Pakistan, where it is 100% government subsidized) and has a 450-550 millisecond delay. 500 milliseconds is considered the maximum tolerable delay for consumer applications.
  • 16. How to plan for shifting work The service provider will seek to map out everything that needs to be accomplished in order to make a program function. Scripts, answers to frequently asked questions (FAQs) and decision trees are developed and made accessible to agents.
  • 17. Call Center Program Implementation Process InternationalStaff.net
  • 18. How to run an outsourcing project Develop: A scope of work Level of effort projections Time frames, and Performance indicators that will be used to monitor the project and procedures for QA InternationalStaff.net
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  • 20. How to make NDAs work Executives who sign NDAs may not understand them and may not take them seriously. Risks of NDAs being ignored increase when there is no onsite presence to reinforce their importance.
  • 21. NDAs written by Indian firms for each other and their employees are largely ineffectual. They declare anything and everything to be protected information, which discourages NDAs from being taken seriously. To make NDAs work, having someone onsite representing the client is essential. This person needs to provide training to support the NDA. Whereas NDA issues can be addressed with top managers in a one-on-one context, middle managers need to be included in training. Training needs to include an understanding of how confidential information is defined.
  • 22. Equipment and procedural protections • The concept of segregating and protecting confidential data is not always widely understood. However, some facilities offshore are excellent at data protection. • Clients or their representatives need to get inside facilities and ensure that equipment and procedural protections are in place and adequately monitored. • Separate QA departments are needed, geographically and socially isolated from the people they are monitoring. • Indian call centers were predominantly paper-based operations from the years 2000-2003. The shift to paperless environments helps secure data. • U.S. pharmaceutical manufacturers have experience with loss prevention that translates well into offshore call center environments.
  • 23. Comparing India and the Philippines India Philippines Accent Intensive training Minimal training Culture Intensive training Minimal training Infrastructure Dependent on Stable location Facilities Low to High End Moderate to High End Political Usually no Usually no impact- often tax impact incentives InternationalStaff.net
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  • 28. Contact: Tara Bradford Anthony Mitchell tara.bradford@gmail.com info@InternationalStaff.net (206) 709-8547