Facebook ROI
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Facebook ROI

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10 minute presentation made at business networking group.

10 minute presentation made at business networking group.

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Facebook ROI Facebook ROI Presentation Transcript

  • Facebook! What is it good for?
    • Raise Brand Awareness
    • Drive Website Traffic
    • Engage Customers
    • Generate Qualified Leads
    © 2011 by answerYES Consulting, Inc. All rights reserved. “ Facebook helps you connect and share with the people in your life. ” -- Mark Zuckerberg For your business this means opportunity to…
  • Just the “stats” please.
    • 600,000,000 active members
    • 200,000,000 active everyday (1+ hours)
    • 2 nd most visited site in US (3 rd in the world)
    • Over 134,000,000 Unique Visits per month
    • 64% of all members have “liked” a company
    • 11.6% of all time spent online (Jan. 2011) more than Google and Yahoo combined
    © 2011 by answerYES Consulting, Inc. All rights reserved. Sources: Facebook, TechCrunch, ExactTarget, and Compete.com
  • ROI path of least resistance.
    • Facebook Ads (takes money)
    • Be Social (takes time)
    • Do Both (well, you know)
    © 2011 by answerYES Consulting, Inc. All rights reserved.
  • Case Study: Baby Vampyres © 2011 by answerYES Consulting, Inc. All rights reserved.
    • Facebook Ad Spend: $250/mo
    • Facebook Revenue: $1,000/mo
    • ROI: 300% ~30 customer leads per month
    © 2011 by answerYES Consulting, Inc. All rights reserved. Case Study: Baby Vampyres Sources: SEJ
  • A Facebook “strategy” in a nutshell.
    • Define your goals for the first 90 days.
    • Create a well-branded Fan page tailored to your ad campaign with a singular call-to-action such as give email for free stuff .
    • Create a Facebook ad using demographics and geo-targeting to focus on niche/local audience. Use engaging text and imagery in your ad.
    • Set bid price within Facebook's suggested CPC bid range.
    • Track conversions with Facebook AND Google Analytics.
    • If you generate a strong impression share but it trends downward over time, rotate ad creative.
    • If you’re unable to generate any substantial impression share at all then try experimenting with different or fewer demographic segments. Also try targeting a larger geographic area to boost reach.
    © 2011 by answerYES Consulting, Inc. All rights reserved.
  • What do I do next?
    • Guide to Facebook Ads http://www.facebook.com/adsmarketing
    • Facebook Marketing Solutions http://www.facebook.com/marketing
    • Inc’s 20 Awesome Facebook Fan Pages http://bit.ly/eJFeKg
    • Is Facebook for Me? Quiz http://www.isfacebookforme.com
    • Google Analytics http://www.google.com/analytics
    • Get this Presentation http://www.facebook.com/andrew.difiore.jr
    © 2011 by answerYES Consulting, Inc. All rights reserved.