Facebook ROI

Facebook! What is it good for?
Raise Brand Awareness
Drive Website Traffic
Engage Customers
Generate Qualified Leads
© 2011 by answerYES Consulting, Inc. All rights reserved. “ Facebook helps you connect and share with the people in your life. ” -- Mark Zuckerberg For your business this means opportunity to…

Just the “stats” please.
600,000,000 active members
200,000,000 active everyday (1+ hours)
2 nd most visited site in US (3 rd in the world)
Over 134,000,000 Unique Visits per month
64% of all members have “liked” a company
11.6% of all time spent online (Jan. 2011) more than Google and Yahoo combined
© 2011 by answerYES Consulting, Inc. All rights reserved. Sources: Facebook, TechCrunch, ExactTarget, and Compete.com

ROI path of least resistance.
Facebook Ads (takes money)
Be Social (takes time)
Do Both (well, you know)
© 2011 by answerYES Consulting, Inc. All rights reserved.

A Facebook “strategy” in a nutshell.
Define your goals for the first 90 days.
Create a well-branded Fan page tailored to your ad campaign with a singular call-to-action such as give email for free stuff .
Create a Facebook ad using demographics and geo-targeting to focus on niche/local audience. Use engaging text and imagery in your ad.
Set bid price within Facebook's suggested CPC bid range.
Track conversions with Facebook AND Google Analytics.
If you generate a strong impression share but it trends downward over time, rotate ad creative.
If you’re unable to generate any substantial impression share at all then try experimenting with different or fewer demographic segments. Also try targeting a larger geographic area to boost reach.

What do I do next?
Guide to Facebook Ads http://www.facebook.com/adsmarketing
Facebook Marketing Solutions http://www.facebook.com/marketing
Inc’s 20 Awesome Facebook Fan Pages http://bit.ly/eJFeKg
Is Facebook for Me? Quiz http://www.isfacebookforme.com
Google Analytics http://www.google.com/analytics
Get this Presentation http://www.facebook.com/andrew.difiore.jr

Facebook ROI

by answerYES Interactive on Apr 03, 2011

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