June 2014 cpi leveraging your brand online anne pryor june 2014

Anne Pryor
CPI Twin Cities
anne.pryor@cpitwincities.com
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

2
▶ Track Your Brand
▶ Clarify Your Brand
▶ Determine Your Online Strategy
▶ Reserve Your Name
▶ Build Branded Profiles
▶ Create Marketing Communication Plan
▶ Blogs | Comment | Create
▶ Mobile Applications

98.2% Social Media
97.3% LinkedIn
51.3% Facebook
(17% hires FB)
45.8% Twitter (13%
hires)
 Source: Bullhorn, January 2013
3

 Inappropriate photographs —53%
 Content about drinking or using drugs—44%
 Bad-mouthing —35%
 Poor communication —29%
 Made discriminatory comments —26%
 Lied — 24%
 Shared confidential information —20%
 Sent message using an emoticon—14%
Source: CareerBuilder
4

1. Google alerts www.google.com/alerts
 Tracks web activity for your name / keywords
1. Tweetbeep www.tweetbeep.com
 Tracks tweets about you
1. Online ID Calculator www.onlineidcalculator.com
 Measures your digital visibility
1. Vizibility www.vizibility.com
1. Tracks your online presence, tips to increase visibility
5

What does your online presence say about you?
What’s the message you want to communicate?
What happens because of you?
What are you known for?
What are your key words?
6

Increase Findability & Viewability
Market Yourself
Be Seen as an Expert
Social Networking
Enhance Your Brand
94% of recruiters are using LinkedIn and Google
Candidates.
46% have found ‘digital dirt’ and eliminated candidates
based on the information.
 ExecuNet Study
7

 www.hover.com/reach
 www.godaddy.com
 www.tela.com
8

9

 Knowledge is power—check out your online
visibility to find out what’s out there.
 Vacuum it up (good luck with that)
 Sweep it under the rug
◦ Go on a campaign to get it beyond page 3
◦ LinkedIn activity and YouTube videos are most effective
for this!
10

11

12

14

15

17

 What does your online presence say about you?
 What’s the message you want to communicate?
 Clarify your brand, choose keywords
 Do the Reach 360 Online Calculator
 http://www.onlineidcalculator.com/index.php
18

Write down a list of keywords that apply to your
professional brand. 5 minutes.
◦ How do you want to be found? (Titles, industries,
specialties)
◦ Whom do you want to find you?
◦ What words would they use?
Share your keywords. Refine your list. 10
minutes.
Incorporate these words into your current tools.
19

20

Raise your credible visibility fast
◦ Where do you want to be found?
◦ Read their blog and start commenting
Twitter your comments, link to the blog
Send a LinkedIn updates, link to the blog
Think like and comment as a thought leader, add
value, be resourceful
21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

38
Create QR Code of LinkedIn profile, resume:
http://www.qrstuff.com/
Add: QRReader phone application
Copyright 201r, Career Partners International, Twin Cities

 http://www.youtube.com/watch?v=XDohoPavchc
39
Copyright 201r, Career Partners International, Twin Cities

40
▶ Assess your online presence: Google, Bing, Yahoo
▶ Clarify your brand message (key words)
▶ Develop branded summaries for select formats
▶ Reserve your Name: Knowem.com, Namechk.com
▶ Get a great photo – in brand
▶ Build LinkedIn profile, edit as needed
▶ Secure Twitter account, link to LinkedIn
▶ Research blogs + comment on blogs | start a blog
▶ Choose online sites to create
▶ Create marketing communication plan
▶ Create content compatible with Mobile Applications

41
Website Password Tip Other
www.Linkedin.com
www.Twitter.com
www.bitly.com
www.doyoubuzz.com
www.brandyourself.com
www.about.me
www.YouTube.com
www.Pinterest.com
www.zoominfo.com
http://www.qrstuff.com
www.vizualize.me
www.slideshare.net

June 2014 cpi leveraging your brand online anne pryor june 2014

Recommended

Recommended

More Related Content

Similar to June 2014 cpi leveraging your brand online anne pryor june 2014

Similar to June 2014 cpi leveraging your brand online anne pryor june 2014 (20)

More from ANNE PRYOR, MA

More from ANNE PRYOR, MA (20)

Recently uploaded

Recently uploaded (20)

June 2014 cpi leveraging your brand online anne pryor june 2014