Wellness Webinar


Published on

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Wellness Webinar

  1. 1. 1 Carlson Marketing Group Wellness and Health Promotion Strategy September 200401/25/13
  2. 2. 2 Why we’re here today We are committed to helping our clients with their most pressing business issues…and healthcare is one of those We recognize the need to match a partner’s healthcare expertise with our expertise in marketing and behavior change We want to work with the best in the business, because we literally want to change the world
  3. 3. 3 Who we areCarlson Companies, Inc. $19.8 billion world leader in marketing, hospitality and travel Operating in more than 140 countries Over 180,000 people worldwide
  4. 4. 4 World Renowned Leader in… HospitalityMarketing Travel
  5. 5. 5
  6. 6. 6 Carlson Marketing Group overview Named #1 marketing agency in the U.S. by Advertising Age 3500 people in 20 countries We provide strategic and tactical marketing solutions for our clients – Business strategy consulting – Marketing programs for consumer, channel, and employee audiences – Client communications, training and education, rewards and partnerships, travel and events
  7. 7. 7 Sampling of CMG work For Merial … CMG created programs to train and reward Veterinary Clinic staff for teaching pet owners to properly care for their pets For Visa USA … CMG created a program to reward Travel Agents for encouraging their customers to use Visa as the preferred payment method For Morgan Stanley … CMG creates reward and recognition programs and events for their top financial analysts For Verizon…. CMG created an employee engagement portal to share their successes in improving customer satisfaction For HP…. CMG selects and manages the delivery of all their length of service rewards worldwide For StorageTek… CMG designed a lead management/reward system to encourage non-sales personnel to identify new leads For Sprint…. CMG is designing the employee reward system to transform Sprint from four product lines of business to a customer-centric enterprise For Saturn…CMG serves as the marketing services agency of record and designs programs for employees, dealers and their employees to fulfill the brand promise
  8. 8. 8 Our corporate wellness conceptWe see an opportunity to develop a turnkey, “end toend” wellness offering to companies that encompasses Awareness and Education – World class program design and content – Training – Communications Behavior Change – Employee engagement – 1to1 marketing Incentives – Rewards – Recognition Measurement
  9. 9. 9 Why we see a fit Potential Partner CMG Known and trusted expert in  Global leader and trusted expert in healthcare employee motivation and behavior Highly credible, agnostic authority on change, incentives, and communications wellness  Strong desire to help our clients Robust health management offering and our broader community with original content enhance wellness and reduce Strong relationship with clients healthcare costs  Extensive Fortune 1000 client relationships  We walk our talk: Carlson Companies wellness initiative
  10. 10. 10 CMG’s proprietary assets Chairwoman Marilyn Carlson Nelson – Ultimate spokesperson for wellness – Extensive government, corporate, and media relationships to leverage for widespread program awareness and acceptance – Appointed by President George W. Bush in 2002 to chair the National Womens Business Council. – Fortune magazine: one of Most Powerful Women in Business – Business Week magazine: one of the Top 25 Executives in Business – Member of the International Business Council of the World Economic Forum
  11. 11. 11 CMG’s proprietary assets Unparalleled platform from which to launch a turnkey initiative Corporate and Consumer Brands offer multiple touchpoints – Corporate Brands: Marketing, Corporate Travel – Consumer Brands: Hotels, Restaurants, Leisure Travel, Cruises Heritage of caring for employees: we walk our talk – Carlson Companies named one of 100 Best Companies for Working Mothers by Working Mother magazine (2001-03) – Named one of 100 best companies to work for by Fortune magazine (2002) – Carlson Companies, Inc. (CCI) Wellness initiative in progress
  12. 12. 12How we might work together Partner •World class program design •World class employee consulting and content behavior change engine •HRA and suite of treatment •Marketing protocols •Guidelines to measure healthcare •Advocacy improvementsPartner/Carlson Global Health and Wellness Initiative
  13. 13. 13 What this could look like for the Carlson family of businesses CMG: – Turnkey wellness solution offering for private and public sectors, globally Hotels – Wellness on the road, e.g. Radisson: in-room health tips/information, healthy room service menu options, gym workouts Restaurants – Building wellness and community at the local level, e.g. TGI Fridays: healthy and family-friendly menu offerings, sponsor local school and work sports teams, host special sports/health events (walkathons, etc.) Leisure Travel – Wellness themed vacations with spa/fitness packages Cruises – Themed wellness/spa cruises with world-renowned health experts – Suggested “wellness itineraries” with menu of on-ship options to promote health
  14. 14. 14 How we envision this expanding in the broader community Food Manufacturers Retail/Grocery Insurance Companies RestaurantsManaged Care Non-profits World Leader Travel/Leisure in Wellness Government Weight loss Schools(Weight Watchers, etc.) Fitness Colleges/Universities Sporting Goods All reinforcing common messages Potential for network earnings component
  15. 15. 15 Next steps Confirm mutual interest Next step would be to develop pricing/profit sharing model in conjunction with joint product offering to know if we can move forward with Partner on a mutually acceptable basis
  16. 16. 16 ContactAnne PryorSr. Product ManagerCarlson Marketing Group763-212-4951apryor@carlson.com